Text me your content win!

Everyone loves your content… but no one’s buying? Yep, you’re trapped in the bestie zone.

Today we are digging into the real strategies behind standing out online and growing your content into a business. Today I’m joined (again!) by one of your all-time favorite guests, the queen of messaging herself — Lucy from My Write Hand Woman.

Lucy is a messaging strategist and copywriter who helps creators stop sounding like everyone else and start standing out with stories, personality, and messaging that sells. And in this episode? She’s here to call us all out.

We dive into:

• How to know if you’re stuck in the “business bestie zone” (aka your content is fun but not converting).
• Why being relatable isn’t enough to grow your content or land travel creator brand deals.
• The importance of adding dissonance and a point of view in your sales copy and messaging.
• Why 2025 is actually the easiest time to get attention online (hint: the bar is low).
• The balance between behind-the-scenes content and strong storytelling that connects to your offers.
• What the Nike Super Bowl “So Win” campaign can teach us about brand messaging.
• Why you don’t need to wait until everything is perfect before launching something new.

Lucy is a breath of fresh air, giving us the reminder that content creation doesn’t have to be formulaic or over-polished. Sometimes, it’s the messy, human stories that move your business forward.

👉 Take Lucy’s Superpower Quiz to find out your unique messaging style and how to use it
👉 Rewatch the Nike Super Bowl “So Win” ad we mentioned: [link in show notes]
👉 Connect with Lucy on Instagram at @myrighthandwoman
👉 Check out her website for all things copy, messaging: HERE

Check out the Culture Cult Show

Check Out the Episode about The Man with Nine Lives in Croatia

And don’t forget — if you’re ready to get serious about scaling your content creation into a business, start with the Travel Creator Business Plan. DM me “travel content writing” on Instagram for all the details.

🚀 Ready to stop chasing trends and start building a real travel business?
👉 DM @travelcontentwriting on Instagram today to secure your spot in the Travel Creator Business Plan — limited spaces available!

🎧 Talented A.F. Podcast Production by Your Girl Media
📲 Follow: @yourgirlmedia
💻 Visit: www.yourgirlmedia.com

Follow Me On:
Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form

Website: https://www.travelcontentwriting.com/

Instagram: https://www.instagram.com/travelcontentwriting/

Text me your content win!

If you’ve ever stared at your inbox wondering how the heck to pitch a brand without sounding awkward (or getting ghosted), this episode is for you, bestie.

Today I’m joined by Jaclyn, the CEO and co-founder of OnBento, the AI tool that has completely transformed how I run my UGC business. Whether you’re a travel creator, a UGC content creator, or just trying to figure out how to pitch without second-guessing yourself, this conversation will change the way you look at pitching.

We cover:
✨ The most common mistakes creators make when pitching (and how to fix them)
✨ Why UGC creators need to niche down (but also keep it fun!)
✨ Bento’s backstory and how Jaclyn built it in just 18 months
✨ How to use pitching analytics to improve your response rate
✨ Tips to humanize your emails so brands actually reply
✨ How to re-engage past partners and keep the UGC deals rolling

Oh—and if you’ve ever wondered how to land long-term partnerships as a travel creator or UGC pro, you’ll want to take notes during this one.

Where to find Jacqlyn & OnBento:

• Instagram: @onbento
  
  
• Website: www.onbento.com

AFFILIATE CODE: Use my code LAURA1 for 10% off any Bento plan, use this CODE LINK

Want more UGC tips?
Go listen to my girl Maddy Garrett on her show Paid to Travel: The UGC Podcast, where she shares everything about making money as a UGC creator without being an influencer.

And if you loved today’s episode, don’t forget to follow the podcast wherever you listen, so you never miss insider tips on building your travel creator business.

🚀 Ready to stop chasing trends and start building a real travel business?
👉 DM @travelcontentwriting on Instagram today to secure your spot in the Travel Creator Business Plan — limited spaces available!

🎧 Talented A.F. Podcast Production by Your Girl Media
📲 Follow: @yourgirlmedia
💻 Visit: www.yourgirlmedia.com

Follow Me On:
Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form

Website: https://www.travelcontentwriting.com/

Instagram: https://www.instagram.com/travelcontentwriting/

Text me your content win!

Today I sit down with Danielle, a travel content creator and podcaster who has mastered the art of content repurposing, pitching tourism boards, and turning her show into something powerful enough to land in-flight entertainment deals.

We get into:

• Why ebooks are an underrated income stream for travel creators (and how they can position you as an expert)
• Danielle’s strategy for repurposing podcast episodes into blogs, ebooks, and lead magnets that actually convert
• How to pitch tourism boards (and deal with hearing no more times than you can count)
• The truth about podcast promotion—why social media isn’t the golden ticket and what really works instead
• Why storytelling and relationship-building matter way more than follower count when it comes to brand deals

This episode is a must-listen if you’re a content creator trying to grow your podcast, figure out content repurposing that doesn’t burn you out, or just want some behind-the-scenes podcast tips from someone who’s been in the game since 2018.

✨ Resources & Mentions

• Danielle’s Podcast: The Thought Card Podcast (Travel + Money tips!)
• Website: thoughtcard.com
  
  

If you’ve been thinking about starting your own travel podcast or want to scale the content creator business you already have, don’t forget to check out my Travel Creator Business Plan—the membership where I help successful travel creators build a business that’s manageable, scalable, and way less work. DM me on Instagram @travelcontentwriting to learn more.

And hey—if you’re reading these show notes, I have a tiny favor! Linked right below is a quick Google Form (3 questions only!). I want to know how you found this podcast—was it SEO, Instagram, or a friend? Your feedback helps me create more of the content you love. 💌

👉 https://forms.gle/PiR8QnaQvFYivF5a6

If you loved this episode, you’ll also want to check out Episode 84: Why Building an Audience is Not the Same as Building a Content Business.

For Talented A.F. Podcast Production:

Follow: @yourgirlmedia

Find us: www.yourgirlmedia.com

Follow Me On:
Sign up for my newsletter, the Content Compass to receive free tips and tricks to beat the content creation overwhelm and get back to traveling. https://travelcontentwriting.hbportal.co/public/650f599bb604bf00244c7381/1-Inquiry_form

Website: https://www.travelcontentwriting.com/

Instagram: https://www.instagram.com/travelcontentwriting/