In this episode, Diane speaks with Emily Griesing to talk about how building your business branding is a good strategic move. They discuss what branding is, why it matters, and how to resonate with your target audience. There are some great tips for any business looking to stand out, and Emily's contact information is below.

Emily discusses how she determines how the business fits in its market, who is the target market, what can people expect from the brand when they interact with the business.

Her key takeaway is: Branding is meaning beyond a name.

Here is Emily's bio:

Emily Griesing is a marketer and brand strategist with a passion for propelling organizations and professionals forward by crafting and amplifying their unique brand voice and positioning their offerings to stand out in a crowded market. As the Owner and Chief Strategy Officer of Bossible, a branding, marketing, and business development consultancy, she crafts custom strategies that grow clients' reputations in a competitive marketplace. She advises clients on how to develop their messaging to stand out, reach their target audience, and scale their businesses. By thinking strategically, managing projects effectively, and writing persuasively, she has established herself as the ideal partner for business leaders and professionals seeking to level up.

You can reach her at emily@itsbossible.com

Her social handles are @itsbossible

In this episode, Diane chats with Shawn Richards of Blue Sky Business Consulting all about how to develop young leaders while understanding the nuances of generational differences. Shawn provided great insights about

All about Shawn:

Shawn Richards is passionate about helping new leaders learn the fundamental principles and skills required to lead high-performing teams. After all, what happens to high-performing leaders? They get promoted.

He has developed a proven curriculum and training system grounded in the most current research on human performance in the workplace. This system equips leaders with practical strategies to build confidence, elevate their leadership presence, and distinguish themselves as builders of high-performing teams.

How to Reach Shawn:
Website: https://blueskybizconsulting.com/
LinkedIn: https://www.linkedin.com/in/shawnjrichards/

This week, Diane is joined by Paige Wiese of Tree Ring Digital to discuss the importance of maintaining and keeping track of your digital assets BEFORE you are ready to exit.

We cover what you need to know about all the following things:
1. website ownership and platforms
2. Social media sites - Facebook, LinkedIn, Instagram
3. Google Business sites and reviews - who owns them

Paige then provides some great solutions for business owners, so that you have full control of these assets before you need to transfer them!

Here is the checklist Paige offered in the video: https://www.treeringdigital.com/tt

About Paige: Paige Wiese (W-ee-s) is the founder and CEO of Tree Ring Digital, a top-ranked Denver-based marketing agency that develops high performance websites and digital marketing strategies for businesses nationwide. With 16 years of industry experience, Paige has seen companies and CEOs struggle to manage and maintain their assets through growth or transition. She has recently developed a proprietary digital asset management service to track and protect companies’ over 200 data points. Paige is a dedicated speaker and mentor on the topics of brand protection and business growth.