Public Speaking Coach Aurora Gregory was just 14 when she stepped onto her first stage—a shaky 8th grader, reluctantly roped into a local speech contest by her social studies teacher. She didn’t win, but she did walk away with two truths that still guide her work today: A powerful story can hold an entire room and the person with the mic is the most visible person in any space.

The reality is, if you’re not tapping into speaking as part of your business strategy—whether that’s an IRL stage, a podcast, or even Instagram reels and stories—you are seriously leaving money and momentum on the table.

In this episode, Aurora breaks down why speaking is one of the most effective marketing tools in your back pocket—and how you can use it to actually drive conversions (not just collect applause).

References:

Get Aurora’s free “One Sheet Wonder” checklist

Visit Aurora’s website

Follow Aurora on Instagram

In This Episode:

01:20 - Today’s guest, Public Speaking Coach Aurora Gregory, shares what sparked her love for public speaking and how she now helps entrepreneurs shine on stage.

04:52 - Aurora explains why speaking—on stage or online—is a powerful, efficient way for entrepreneurs to build trust, grow their audience, and drive sales.

08:55 - Nerves mean you care. Whether it’s a stage or a story, connection comes first—confidence follows.

13:38 - Aurora reminds us that our speaker brand should focus on the transformation we offer, not just what we sell.

18:10 - Solving ONE key problem simply makes your message clearer and more impactful as a speaker.

24:00 - The importance of tailoring your presentation to the audience's level of knowledge.

26:50 - Common mistakes entrepreneurs make when pitching themselves.

29:30 - Aurora shares her final top tips for speaking success.

33:20 - Michelle’s “Hot Minute” with Aurora!

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P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Built a funnel and wondering, “Why aren’t more people buying?” You’ve built those gorgeous landing pages, spent money on ads, but the sales just aren’t stacking up like you expected. Sound familiar?

Today, I’m pulling back the curtain on the *real* reason your funnel isn’t converting. Learn the key funnel components most coaches miss, why email sequences (not just landing pages) are essential to conversions, and how personalized automation and segmentation can turn your funnel into a behavior-based, high-converting machine.

Plus, don’t miss this… find out how one coach boosted her conversion rate from 1.8% to 7.2%—without changing her offer OR her ad spend. Yep, you read that right. Tune in now to discover their secret!

References:

OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business

In This Episode:

00:33 - Michelle breaks down the real reason your funnel isn’t converting and what most coaches are missing.

01:36 - Michelle busts the biggest funnel myth and explains why strategic email sequences—not just landing pages—are key to conversions.

05:05 - How personalized automation and segmentation turn your funnel into a high-converting, behavior-based journey.

10:00 - The importance of the follow-up system to create omnipresence.

11:04 - Discover how tracking funnel data helped one coach boost conversions from 1.8% to 7.2%—without changing her offer or ad spend.

15:45 - The essential features of a comprehensive, results-driven marketing system.

21:15 - Why all-in-one funnel tools save you time, money, and tech headaches—plus Michelle’s 5-step roadmap to fix and optimize your funnel.

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Ready to make your ads work for you without breaking the bank? We’ve all wasted time and money on ads that don’t deliver. But what if there’s a smarter way to make your ads work—without the stress and high costs?

In this episode, Ashley Braswell, a wedding photographer turned Facebook Ads expert, shares her top 3 low-cost, high-impact Meta Ads that are crushing it right now! After booking an entire season with just a $300 ad spend, Ashley’s showing you how to build an engaged audience with a simple intro ad, sharing the power of retargeting, and explaining how to make your ads work, no matter where you're at in your journey.

Don’t waste another dollar on ineffective ads. Tune in to learn how to stretch your ad budget, reach the right people, and grow your business—all without the crazy price tag!

References

The Paid Ad Academy Website

The Paid Ad Academy Instagram

The Big Break Club Membership

In this episode:

01:40 – Today’s guest, Ashley Braswell, shares her background, who she serves, and what she helps them do.

09:38 – Learn Ashley’s top 3 beginner Meta ad strategies.

15:45 – Ashley shares her process for getting started with Facebook ads, emphasizing authentic content, strategic setup, and the importance of testing.

25:48 – How to start with a simple introductory ad to build an engaged audience, which can later be retargeted for more effective campaigns.

29:50 – How to prioritize lead campaigns and how costs vary based on what you’re asking.

32:20 – Retargeting helps you reach people who’ve already shown interest and is a must-have in your ad strategy.

39:00 – Budgeting for ads should align with your goals, and even a small daily spend can make a big impact.

44:20 – Michelle’s “Hot Minute” with Ashley and more details on her ad membership for entrepreneurs.

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Are you making the impact you dreamed of with your business?

You started your business to create real change, but are you delivering the transformation your customers signed up for? What if you could make an even bigger impact than you thought?

In this episode, we’re uncovering the secret to helping your customers achieve the transformation they signed up for. Hint: it’s not just about making the sale! It’s about building a community where your customers feel supported, heard, and connected to both you and your brand. These communities aren’t just spaces for sharing wins and challenges—they’re the key to turning customers into raving fans who can’t help but stick around.

References

OptimaFunnels: The Ultimate All-in-One Growth Solution For Your Business

In this episode:

00:49 - Building a community helps to deliver transformations, deepen brand connections, and drive retention.

04:40 - Trust and loyalty grow beyond the sale—stay engaged and support your customers.

06:30 - Create a safe, engaging community by knowing your audience, choosing the right platform, and encouraging collaboration.

09:50 - Sharing your own struggles, successes, and lessons learned is key to building trust and engagement.

13:34 - Building a community is a long-term strategy that transforms your business and creates lasting customer loyalty.

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

One of the best decisions that you can make for your business? Embracing a leaner approach to your tech stack. Contrary to popular belief, having a gazillion tools and software can actually hinder your growth rather than help the growth of your businesses as you end up duct taping everything together to make it work.

So in this episode, we’re exploring how to simplify your tech stack so that you can not only save a ton of money, but also streamline your operations, enhance productivity, and make your customers a heck of a lot happier. Tune in now to learn the key steps to start creating a more efficient and scalable tech environment today!

In this episode:

OptimaFunnels

SHOW NOTES: https://themichellefernandez.com/podcast/287

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!

Are you tired of pouring your heart and soul into building a robust social media following, only to find that it's not translating into tangible business results? Gaining followers is just the beginning - what follows needs to be a dynamic strategy for converting followers into paying customers.

In this episode, we’re diving into my expert tips for turning followers into loyal clients, from understanding your audience using tools like Google Analytics to crafting value-driven content that resonates with your prospective customers. Plus, you’ll discover the immense power of integrating technology into your conversion strategy. Ready to start seeing real results in your social media marketing efforts? Tune in now!

SHOW NOTES: https://themichellefernandez.com/podcast/286

FREE LIVE TRAINING: How To Get More Customers & Revenue In A Predictable Way (without throwing money away on ads!)

Connect with me on Instagram
Connect with me on Facebook
Visit my website

P.s. Utilizing an all-in-one tool like OptimaFunnels will streamline your sales process, helping you track leads, automate follow-ups, and ultimately increase your conversion rates. Sign up today and revolutionize your sales approach with OptimaFunnels—your gateway to effortless sales success!