Jeff and Danny explore financial planning strategies for service business owners with Chad Hufford, founder of Veritas Wealth Management. Chad discusses his background, his coaching-first approach, and how he creates custom financial blueprints that help trades professionals reach long-term goals with less stress.

What You’ll Learn:

How Chad combines coaching, planning, and financial education to serve clients

The role of holistic financial strategies—not just investment—in business success

Why clear long-term goals ease financial anxiety and drive better decisions

How market tools like SmartVestor Pro guide client growth and trust

Why financial clarity is just as vital as operational excellence

Guest Bio:
Chad Hufford is a financial planner and founder of Veritas Wealth Management, based in Anchorage, AK. He launched his firm in 2007 and founded Veritas in 2014. As Alaska’s longest-tenured Dave Ramsey SmartVestor Pro, Chad blends teaching, athletics, and finance into a powerful coaching practice that supports families and business owners nationwide veritasalaska.com

Financial Planner

chad@veritasalaska.com

(907) 561-2462

Veritas Wealth Management: Learn more and start a conversation veritasalaska.com

Chad Hufford’s Bio & Background: Dive deeper into his journey and values veritasalaska.com Veteran on the Move

Episode Summary
Jeff and Danny talk with Nate Seeley of BlueSoft about the steps needed to build a website that actually drives business. Nate highlights how they support small service businesses through digital marketing systems, Google Business Profiles, CRM guidance, and web strategies built to get results.

What You’ll Learn

Why tracking real metrics (calls, form sends, keyword ranks) matters more than vanity stats

The importance of foundational digital assets like Google Business Profiles

Thoughtful CRM and website design practices that you can implement now

How BlueSoft helps business owners remain accountable to their marketing performance

Guest Bio
Nathaniel “Nate” Seeley is Founder and Owner of BlueSoft, a web design and digital marketing agency serving the construction and service-based industries. With nearly two decades of expertise, Nate excels at turning websites into powerful marketing engines for contractors. BlueSoft

BlueSoft Websites: https://bluesoftwebsites.com

• Phone:(623) 204-0767
• Monday-Friday: 9 AM - 5 PM MST

About Nate Seeley: Meet the Founder

Better Business Bureau Profile: BlueSoft BBB

Google Business Profile Tips: Google’s Official Guide

In this episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Trevor Wegner, Owner of TW Craftsmen, to explore how true craftsmanship, business discipline, and a passion for outdoor design come together to build more than just beautiful decks. Trevor opens up about the values that drive his work, the lessons he's learned from running a high-end service business, and how he's built a brand known for quality, trust, and integrity.

Whether you're a tradesperson looking to elevate your skill set, a business owner focused on branding and client relationships, or someone dreaming of building something meaningful, this conversation will spark fresh motivation and provide real-world strategies for growth.

How Trevor turned hands-on craftsmanship into a successful business

The importance of setting a higher standard in the trades

Strategies for building trust and long-term relationships with clients

The role of design thinking in outdoor construction

Why your reputation is your strongest marketing tool

Trevor Wegner is the founder of TW Craftsmen, a premium deck building and outdoor living company specializing in functional, beautiful spaces that last. Based in Southern California, Trevor brings a craftsman’s mindset to every project, combining design, structure, and client care to deliver standout results.

Visit: TWCraftsmen.com

Follow TW Craftsmen on Instagram: @twcraftsmen

More episodes and resources: TheTradesPodcast.com