In this uplifting episode, Jeff and Danny sit down with Shonna Jordan, founder and CEO of JordanJordan.com Marketing, for a conversation that goes beyond logos and ads and focuses on why your marketing matters. Shonna explains how understanding brand purpose, customer psychology, and tailored messaging can help trades businesses break through noise and build long-term success.

You’ll hear Shonna discuss:

• The fundamentals of effective marketing for service businesses
• How to craft a brand that reflects your values and attracts the right clients
• Why storytelling is essential, even for technical trades
• Common marketing pitfalls and how to avoid them
• How small businesses can compete with bigger competitors using strategy over budget
• This episode gives listeners the tools to rethink their approach and take confident action.

JordanJordan Marketing
https://jordanjordan.com

The Trades Podcast
https://www.thetradespodcast.com

• How to define your brand beyond just a logo
• Why marketing strategy should inform every part of your business
• How to connect with your audience through meaningful messaging
• The difference between marketing that sells and marketing that sticks
• Steps trades professionals can take today to improve their outreach

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

What does it look like when passion, community, and craftsmanship come together to build more than a business? In this episode of The Trades Podcast, hosts Jeff Mudd and Danny Torres sit down with Talena Handley, CEO of Girly Garage, to explore how a single idea can grow into a vibrant community built around cars, confidence, and connection.

In this episode, Jeff and Danny sit down with Talena Handley, CEO of Girly Garage, a community-first company dedicated to making automotive education accessible and empowering. Talena discusses how Girly Garage was built around the idea that anyone can learn to work on vehicles confidently when given the right instruction, environment, and support.

The conversation dives into the importance of inclusive training, breaking down barriers in male-dominated industries, and using community engagement as a foundation for growth. Talena also shares insights on leadership, building events that inspire connection, and nurturing a loyal audience that feels ownership in the brand’s mission.

Girly Garage Website: https://www.girliegarage.com/

About Girly Garage: https://www.girliegarage.com/about

The Trades Podcast: https://www.thetradespodcast.com

• How inclusive education strengthens confidence and skills
• Why community matters in trade and automotive fields
• How Girly Garage expanded from local meetups to a thriving brand
• The role of leadership in fostering inclusivity and belonging
• Practical insights for building community-driven business growth

Chapters

00:00 Introduction to The Trades Podcast

01:00 Meet Talayna Handley: Founder of Girly Garage

03:31 The Birth of Girly Garage

08:17 Empowering Through Education

11:31 The Importance of Automotive Knowledge

12:54 Expanding Girly Garage's Reach

15:12 The Gender Gap in Automotive Mechanics

18:50 Safety and Education in Automotive Training

20:36 The Future of Trades and Education

24:28 Challenges Facing Small Businesses

27:21 The Role of Girly Garage in Automotive Education

30:56 Career Paths in Automotive Industry

35:08 Staying Grounded in the Trades

37:30 The Vision for Girly Garage's Future

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.

In this conversation, Jeff and Danny talk with Rafael Torres about the journey of growing Lefty’s Plumbing Services and the values that guide the company’s work. Rafael discusses how maintaining professionalism, clear communication, and high standards has helped the company earn repeat customers and strong referrals.

The discussion also covers training technicians, developing a reliable team, and the importance of staying organized and responsive in a fast-moving service environment. Rafael shares practical insights into running a plumbing company, managing customer expectations, and maintaining quality as the business grows.

Lefty’s Plumbing Services
https://leftysplumbingservice.com/

The Trades Podcast
https://www.thetradespodcast.com

• How to build a strong reputation in plumbing and home services
• Why communication and professionalism drive repeat business
• The importance of technician training and team culture
• How leadership impacts service quality and customer trust
• Practical insights into operating a growing plumbing company

Website
https://www.thetradespodcast.com

Hosted by
Jeff Mudd and Danny Torres

The Trades Podcast features real conversations with business owners, trades leaders, and industry innovators making an impact in the skilled trades community.

If this episode inspires you, share it with someone in the trades or anyone thinking about starting a home-services business. Like, comment, and subscribe to help more people discover these conversations.