The Tracking Gap - How Google's Consent Mode V2 is hiding 80% of your conversions

Your cost per lead hasn’t exploded - your tracking’s just broken.

Google’s Consent Mode V2 could be hiding up to 80% of your conversions.

In this episode, Louis and Maelien break down

1. How it works
2. Why your conversion data has vanished
3. What to do about it.

You’ll learn how to...

• Improve cookie opt-in rates
• Fix common Tag Manager mistakes
• Calculate your true tracking discrepancies

They also share a five-step framework to align your board and reduce panic if and when your reported CPA spikes.

Stop undercounting leads and start regaining visibility where it matters most.