The Tip of the Spear to Reach your Target Market when you start your Portfolio Career

In this episode we discuss target markets, who do we serve and the persona. How you prepare the tip of the spear to reach your target audience.

Time Stamp:

[03:00] Low hanging fruits to get to a paid market

[07:40] How to make yourself easy to "buy"

[11:00] Iterating and solving problems for target market

[14:00] Shaping your value proposition for target market

[16:00] Plan but expect to change

[19:00] The tip vs the handle of your spear

[22:00] Why you need to practise writing a brief

Connect with Hosts

Zed Vakil https://www.zarirvakil.com/

Mike Anderson https://dottt.co.uk/