The TikTok Strategy That Built A Cult Following ft Daisy Kelly (Glow For It Founder)
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The TikTok Strategy That Built A Cult Following ft Daisy Kelly (Glow For It Founder)
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Daisy Kelly made 6 figures in just 12 hours on TikTok shop without spending a penny on ads. In this episode, Daisy Kelly, the founder of Glow For It reveals why the era of traditional influencer marketing is dead and how to build a cult following that buys every product you launch.
If you're trying to build a brand on TikTok in 2026, the old playbook doesn't work. We sit down with Daisy to discuss the huge shift toward "Founder-Led" marketing and why your customers are your best advocates. We break down the exact strategy Glow For It used to turn followers into super fans and why you need to stop hiding behind your logo if you want to scale your DTC business.
In this episode, we cover:
The Power of TikTok for Business
Inside a Six-Figure Live
Effective DTC marketing strategies
Founder led marketing
Building real community in 2026
If you’re looking to level up your TikTok strategy this year, this episode is for you!
CHAPTERS
00:00 Introduction and TikTok's Impact
00:55 Building a Brand from Scratch
01:46 Black Friday Preparations
04:11 The Power of TikTok for Business
08:28 Inside a Six-Figure Live
13:50 Marketing Strategies and Team Dynamics
18:01 Reflections and Lessons Learned
19:07 Navigating Business Advice and Trusting Your Gut
20:19 The Role of the Founder in Brand Building
22:03 The Impact of Live Presenters on Sales
25:31 Adapting to Potential Changes in Social Media Platforms
28:37 Engaging with Customers Through Community Events
37:33 Future Plans and Inspirations
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Glow For It Instagram: https://www.instagram.com/glowforitshop/
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