The Telstra Ad Campaign

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In this week’s Marketing Espresso, I’m diving into what makes advertising actually work — and yep, we’re using that Telstra ad as our case study.

You know the one… catchy song, slightly annoying guy, and now, a bunch of versions popping up all over social media. But here’s the clever bit...Telstra didn’t just sit back and hope it went viral. They went all in, re-creating it with user-generated content and letting the internet do its thing.

We’ll break down why it’s working — from the smart use of music, to community-driven content, to how brand recognition plays into getting a whole country talking (even if half of them are rolling their eyes).

Plus, we’ll talk about the bigger picture:
☕ How jingles can work differently for local vs national audiences
☕ Why intentionality is the secret weapon behind any great ad
☕ What you can steal from Telstra’s playbook — whether you’re a rural business, an online store, or running Insta ads from your kitchen table

Because love it or hate it, this campaign is proof that if you want attention, you’ve gotta give people something worth talking about.

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This podcast has been produced and edited by Snappystreet Creative