Seth Price, founding partner of Price Benowitz LLP and CEO of BluShark Digital, shares deep insights on leveraging technology to scale law firms. He highlights Salesforce, Clio, and Smart Advocate as essential tools, discussing their specific roles in case management and marketing automation. Seth outlines the evolution of digital marketing for lawyers, stressing the importance of content, links, and local reviews in SEO strategy. He offers tips for interpreting Google Analytics and staying ahead of algorithm changes. Concluding with advice on future-proofing practices, Seth urges law firm leaders to invest in adaptive tech stacks and remain inquisitive amid rapid innovation.

Join Seth and me as we discuss the following three questions and more!

1. What are the top three pieces of tech, software, or hardware you use to scale price benefits from a two-person firm to over 50 attorneys?
2. What are the top three ways you've seen digital marketing change for lawyers, and can you give us a tip for each one?
3. What are your top three tips for law firm leaders looking to future-proof their practices amid rapid technological change?

In our conversation, we cover the following:

[01:23] Seth's Tech Setup

[09:50] Top Three Tech Tools for Scaling Price Benefits

[11:27] Detailed Explanation of Clio and SmartAdvocate

[12:40] Digital Marketing Changes for Lawyers

[16:09] Importance of Local Search and Reviews

[19:00] Tips for Understanding Google Analytics

[25:13] Final Tips for Future-Proofing Law Firms

Resources:

Connect with Seth:

• LinkedIn: linkedin.com/in/sethprice
• Website: pricebenowitz.com/
• Website: blusharkdigital.com/seth-price-law-firm-blueprint/

Hardware mentioned in the conversation:

• Comcast Xfinity: www.xfinity.com/learn/internet-service
• Dell Computers: Dell.com
• Pixel: store.google.com/intl/en/ideas/google-pixel-phones/
• Verizon FiOS: verizon.com/home/internet/fios-fastest-internet/

Software & Cloud Services mentioned in the conversation:

• Avvo.com: avvo.com/
• Clio Cloud: clio.com/
• Eva.ai: eva.ai/hr-4-0-eva-ecosystems-api-and-partners/
• HubSpot: hubspot.com/
• QuickBooks Online: quickbooks.intuit.com/global/
• Salesforce: salesforce.com/
• SmartAdvocate: smartadvocate.com/
• Supio: supio.com/
• TextExpander: textexpander.com/
• Yelp: yelp.com/

Our next guest is Hilary Bowman, Co-Winner of the 2025 ABA Startup Alley Competition and CEO of Querious. She shares how lawyers can use AI tools like Querious to make client interactions better and more efficient without losing their personal touch. She explains the common challenges lawyers face in client conversations that led to the creation of Querious. Hilary also discusses the steps Querious has taken to address lawyers' concerns about security, privacy, and ethics, ensuring the platform follows professional rules and keeps client information safe.

Join Hilary and me as we discuss the following three questions and more!

1. What are the top three ways lawyers can leverage AI tools like Querious to improve the efficiency and quality of their client interactions without compromising the human element of legal practice?

2. What are the top three challenges in attorney-client conversations that led you to Querious?

3. For lawyers who may be hesitant to adopt AI due to security, privacy, or ethical considerations, what are the top three steps Querious has taken to ensure compliance with professional responsibility rules while safeguarding client confidentiality?

In our conversation, we cover the following:

[01:18] Enhancing Client Interaction

[03:46] Key Challenges Driving Querious Adoption

[09:37] Balancing Privilege and Innovation

[12:34] How Querious Ensures Ethical, Secure AI for Lawyers

[17:33] Integration and Future Plans

Resources:

Connect with Hilary:

LinkedIn: linkedin.com/in/hilarybowman/

Website: querious.ai/

Software & Cloud Services mentioned in the conversation:

· Querious: querious.ai/

· Fireflies.ai: fireflies.ai/