The Tariffs Are Coming: Should Companies Speak Up or Stay Silent?

In this episode, Michael Maslansky and Lee Carter tackle a pressing question for businesses and trade groups: Should they publicly speak out on tariffs, or is silence the smarter move? And if they do want to engage, how should they do it? We explore the risks and rewards of making a statement, the challenge of breaking through public skepticism, and the evolving strategies needed to shape the conversation. Plus, they debate whether traditional corporate messaging still works—or if it’s time for a radically different approach.