The Sweet Science of Selling

In this Pocket Sized Pep Talk, you’ll learn:

• Why the early part of a sales conversation should feel like the “feeling out rounds.”
• How asking tougher, more direct questions creates productive discomfort.
• The real meaning behind “staying on the cut” when a customer reveals a challenge or pain point.

When you believe in your solution, applying pressure isn’t aggressive — it’s responsible. Your role is to help customers confront challenges before they grow into crisis-level problems, and that requires timing, courage, and well-placed questions.