If you think all marketing agencies are the same, think again. Rebellion Group has taken the traditional agency model around its head and rebuilt it with a rebellious spirit to help develop bold brands that go beyond expectations. Tony Carter and Eric Green sit down with Sam Barrett and BJ Kito from the Rebellion Group who pull back the curtain on how their full-service marketing and innovation powerhouse evolved from a boutique media shop to a full-blown marketing, tech, and consulting group. They discuss how they guide founders in trying out every idea they have on their minds to come up with truly revolutionizing outputs – even if it means doing the most unorthodox strategies or developing the most unthinkable offers.

In this episode of the Success Tax Podcast, Eric Green and Tony Carter are back with Dr. Rick Wells as they climb higher through the G.A.M.E. P.L.A.N. framework—this time stopping at L for Learning. But this isn’t just about school smarts. This episode dives into learning on purpose, especially through reading—books, situations, people—and how sharpening your mind is a game-changer for entrepreneurs, parents, professionals, and anyone seeking growth.

Tune in for:

• Why reading is the ultimate personal development tool
• How books can become lifelong mentors—and even change the trajectory of your life
• The difference between knowing and doing (and how to bridge that gap)
• Lessons from Mandela, Kiyosaki, Covey, and Campbell on leadership and legacy
• Why your bookshelf might already be telling you who you are

Whether you're building a business or building character, this episode will push you to pick up a book, reflect deeply, and level up with intention.

🧠 "10 pages a day can change your life."

Start your learning journey today—with this episode.

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What if your purpose isn’t something you choose—but something that’s been waiting for you to uncover it? In this thought-provoking episode of the Success Tax Podcast, Eric Green and Tony Carter welcome back Dr. Rick Wells to explore the fifth pillar of the G.A.M.E. P.L.A.N. framework: Purpose.

Forget the overused “find your why” advice. Dr. Wells breaks it down deeper—because purpose isn’t just a reason, it’s a calling. Whether you're a tax pro, entrepreneur, veteran, or public servant, understanding your purpose is about discovering the verb behind what you do—not just the title you carry.

Tune in as the trio dives into:

• Why purpose is something you uncover, not choose

• How identity and service intertwine

• The danger of tying your purpose too tightly to a uniform or job title

• Why purpose fuels fulfillment long after the paycheck or promotion

• Real stories from law enforcement, military, legal, and financial careers that illustrate how

purpose evolves

If you've ever felt stuck, burnt out, or unsure of your next move, this episode will reignite your drive and offer a path toward deeper meaning in your work and life.

🎧 Listen now and reflect: What is it that you truly do—and who are you becoming as a result?

Are you living as your best self—or just chasing success? In Episode 4 of the Success Tax Podcast, Eric Green and Tony Carter sit down with Dr. Rick Wells to explore the “E” in the G.A.M.E. P.L.A.N. framework: Expressing your best self. Dr. Wells explains how fulfillment comes from aligning with the strengths you already possess—not chasing something outside yourself. Through reflection, intentional habits, and meaningful action, you can lead with purpose and clarity. They discuss how tools like journaling, mentorship, and feedback help uncover your true identity—and why defining yourself by what you do (inspire, serve, lead) matters more than any job title.

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Ready to stop wishing and start doing? In Episode 3 of the Success Tax Podcast, hosts Tony Carter and Eric Green are joined once again by Dr. Rick Wells to explore the third element of the G.A.M.E. P.L.A.N. framework: “M” – Make the Climb. This inspiring episode dives deep into the critical moment when individuals must decide whether to stay in the comfort of inaction or step forward and pursue their dreams.

The discussion kicks off with the notion that everyone knows someone who had a great idea but never took action. According to Dr. Wells, "making the climb" starts with awareness—recognizing there is something greater waiting for you. That spark of awareness must then be followed by commitment, a decision to act even when the path is uncertain.

Eric shares a personal story of his own climb, beginning with a shaky start in public speaking—complete with an embarrassing moment when an audience member fell asleep and a brutal review from another attendee. Yet, despite these setbacks, he chose to keep going. His mentor’s tough advice—“either go through the door or go home”—became the turning point that pushed Eric to move forward and embrace fear as a necessary part of growth.

Dr. Wells outlines the three main temptations that stop people from climbing:

1. The temptation of shortcuts
2. The temptation of comfort
3. The temptation to compare oneself to others

He emphasizes that fear is often mistaken for danger, but in truth, it is a signal that something meaningful lies ahead. Fear, he says, is closely tied to awe—and reframing it can be a powerful motivator.

The team discusses the idea that true success comes from freedom for something, not just freedom from hardship. Whether it’s freedom to create, serve, or express oneself, climbing the mountain of life means moving toward a purpose, not away from discomfort.

They also touch on how total commitment—burning the ships, so to speak—enhances one’s chance of success. Referencing lessons from the military and historical figures like Ulysses S. Grant, they illustrate that climbing is a mindset of forward momentum and discipline, not passive hope.

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Tired of chasing success? Discover the G.A.M.E. P.L.A.N. Join entrepreneurial leaders Eric Green, Tony Carter, and Dr. Rick Wells in this powerful 8-part podcast series. They unveil the G.A.M.E. P.L.A.N. Framework, a proven, repeatable system designed to move you beyond randomness and build a meaningful life, resilient mindset, and purpose-driven career. Learn to clarify your values, set impactful goals, and take deliberate steps toward your personal, professional, and spiritual best.

In this second episode, we cover the “A” in Game Plan - Attitude is everything - and you will learn why mindset isn’t just motivational fluff — it’s the foundation of every outcome you experience, and how to shift yours to one of growth and grit.

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What if success wasn’t random — but instead the result of a proven, repeatable system? In this transformative 8-part podcast series, join the entrepreneurial trio of Eric Green, Tony Carter, and Dr. Rick Wells as they break down the powerful G.A.M.E. P.L.A.N. Framework — a strategic guide for building a meaningful life, resilient mindset, and impactful career.

Each episode explores one essential pillar of the GAME PLAN philosophy, helping listeners clarify their values, sharpen their goals, and take intentional action toward becoming their best self — personally, professionally, and spiritually.

In this first episode, the guys cover the “G” in Game Plan and that all games have rules. Discover the “rules of life” and how developing your own guiding philosophy can give structure and clarity in an unpredictable world.

Ever wanted to open your own cigar bar or lounge? Beware – there are a lot of pitfalls for the cigar fan who goes into this blind. Eric Green and Tony Carter visit Tony Tine at his Up in Smoke Cigar Lounge in Cromwell, Connecticut, to get a real breakdown of how the cigar business actually works and what the tricks are to survive and thrive in a very hot business. Together, they discuss the challenges of navigating government taxes, the importance of choosing the right business location, the ideal process of scaling a for-profit venture, and keeping customers intrigued and engaged. Check out https://boutiquecigar.com/ for more details.

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