Episodios

  • How I Failed in Web Design
    Jun 20 2024

    In this episode of the Subscription Web Design Podcast, we dive into the invaluable lessons learned from failures in the web design business. Discover the top three mistakes to avoid: not diversifying income sources, inconsistent use of the Profit First method, and lacking a concrete marketing plan. Learn how these pitfalls impacted my journey and get actionable advice to sidestep them in your own business. Plus, find out the importance of journaling for mental clarity and the benefits of the Profit First financial approach. Tune in and equip yourself with strategies to succeed in subscription web design!

    00:00 Introduction and Importance of Failure

    03:01 Lesson 1: Diversifying Income Streams

    06:47 Lesson 2: Consistency with Profit First

    11:27 Lesson 3: Creating a Marketing Plan

    15:10 Conclusion and Final Thoughts


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    16 m
  • Stop Believing These LIES About Web Design
    Jun 13 2024

    In this episode of Subscription Web Design, we're diving into five common false beliefs that keep web designers struggling financially. Drawing from years of experience, we'll explore why many web designers find it hard to make ends meet and the mindset shifts needed to break free from this cycle. From the myth that there aren’t enough clients, to the trap of trying to be everything to everyone, we challenge these misconceptions head-on. We also discuss the importance of thinking like a business owner and not just a creative, as well as the need for proactive marketing and relationship building. Join us to debunk these myths and start steering your web design business toward financial stability.

    00:00 Introduction and Episode Overview
    00:23 The Reality of Being a Web Designer
    03:22 False Belief #1: Not Enough Clients
    07:34 False Belief #2: Being Everything to Everyone
    08:44 False Belief #3: Gurus Are Always Right
    11:57 False Belief #4: Web Design Isn't Like Other Businesses
    15:03 False Belief #5: Telling People What You Do Is Enough
    17:11 Conclusion and Final Thoughts


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    18 m
  • The Entire Process from Discovery to Launch
    Jun 6 2024

    Join us in this episode of Subscription Web Design as we walk you through the entire process of taking a web design project from the initial client agreement to final delivery and case study creation. Learn key steps including the discovery call, paid discovery, contract signing, project management setup, designing, building, and finalizing the website. Whether you're a complete beginner or looking to refine your process, this guide offers insightful tips and practical advice to help you succeed in your web design business.

    00:00 Introduction and Episode Overview
    01:20 Starting with the Discovery Call
    05:07 The Importance of Paid Discovery
    08:13 Contract and Initial Setup
    10:30 Project Management and Execution
    17:55 Finalization and Launch
    19:44 Case Study and Conclusion


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    21 m
  • 5 Advantages of Subscription Web Design Over Traditional Pricing Models[REVISTED]
    May 30 2024

    Traditional website pricing is dead. That's a bold claim, but I don't see how you could beat the advantages of Subscription Web Design in any traditional model. Here are my thoughts!


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    20 m
  • Why You MUST Productize Your Web Design Services
    May 23 2024

    Join me on this episode of Subscription Web Design as I explore the concept of productizing in the web design world. We'll break down what productizing means, its benefits, and how it can transform your business model from unpredictable feast and famine cycles to consistent, recurring revenue. Whether you're new to the idea or looking to refine your approach, this episode offers practical insights and actionable advice to help you decide if productizing is right for you.

    00:00 Introduction: Understanding Productizing
    03:15 What Productizing Is and Is Not
    06:50 Consequences of Not Productizing
    12:30 Benefits of a Productized Service
    15:45 Our Journey to Productization
    19:30 Productizing for Consistent Value Delivery
    22:40 Pricing Strategies for Productized Services
    28:15 Flexibility and Scaling with Productizing
    30:50 Should You Productize? My Recommendation
    34:00 Wrap-Up and Final Thoughts

    Tune in to learn how productizing can help you build a thriving, recurring revenue-based web design business. Don't miss this chance to take your business to the next level!


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    9 m
  • Why Monthly Subscriptions Are Better for Your Web Design Business!
    May 16 2024

    In this episode, I tackle a common question: should you charge monthly or annually for subscriptions? I break down the pros and cons of each approach, sharing personal insights and strategies. We delve into the subscription mindset, the importance of consistent service, and why I favor monthly billing. Whether you’re a seasoned web designer or just starting out, this episode will help you make an informed decision about your subscription model.

    Timestamps:
    00:00 Introduction and Technical Setup
    00:52 Charging Monthly vs. Annually: The Debate
    04:06 Understanding the Subscription Mindset
    08:42 The Importance of Consistent Service
    12:45 Why Monthly Billing Works Better
    17:20 Addressing Client Decision Fatigue
    22:05 The Value in Ongoing Attention and Service
    27:18 Flexible Models and Client Needs
    31:50 Conclusion: Choosing the Best Approach


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    8 m
  • The question I get asked the most
    May 10 2024

    In this episode, I dive deep into the age-old debate: should you niche down or remain a generalist in your web design business? Join me as I explore the pros and cons of each approach and share personal insights from my own journey. Discover why starting niche might be the key to long-term success and how it opens doors to new opportunities you never imagined. Whether you're a seasoned designer or just starting out, this episode will help you navigate the path to profitability and fulfillment in the world of web design. Tune in now and take your business to the next level!

    00:00 Introduction: Setting the Stage
    04:12 Starting Scenario: Niche vs. General
    08:30 The Problem with Generalizing in Today's World
    12:45 The Power of Specialization
    17:20 Leveraging Niche Expertise for Lead Generation
    22:05 Productizing Your Niche Knowledge
    27:18 Doing Both: Niche and General Business Models
    31:50 Conclusion: Choosing the Right Path Forward


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    13 m
  • A Guaranteed Way to Sell More Websites
    May 10 2024

    What if you could guarantee you’d make a sale? The good news is, there’s a way to do just that. It’s called incentive alignment, and the way to get there is value shifting. Learn more in this deep dive episode that will finally demystify how to make customers buy.

    00:00​ Intro
    00:32​ Unveiling the Master Key to Sales
    01:15​ The Power of Aligned Incentives
    02:45​ Storytime: Insights from Best Buy
    05:12​ Understanding Loss Leaders
    07:20​ The Misalignment of Incentives
    09:45​ Shifting Customer Values
    12:30​ Crafting Emotional Stories
    14:45​ Making Logical Arguments
    16:50​ Showcasing Happy Clients
    19:15​ Turning the Key: Aligned Incentives = Guaranteed Sales
    21:30​ Practical Strategies for Your Business
    24:15​ Conclusion & Actionable Insights


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    23 m