The Storytelling Lab Podcast Por Rain Bennett arte de portada

The Storytelling Lab

The Storytelling Lab

De: Rain Bennett
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The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

Hosted on Acast. See acast.com/privacy for more information.

Rain Bennett Arte Desarrollo Personal Economía Gestión y Liderazgo Liderazgo Éxito Personal
Episodios
  • What a Father Daughter Podcast About Taylor Swift Taught Me About Story with Joseph Romm

    What a Father Daughter Podcast About Taylor Swift Taught Me About Story with Joseph Romm
    Mar 30 2026
    "If you think the world could be better and you want to change it, you're going to have to come up with a better story and know how to tell it better." —Joseph Romm


    What happens when a physicist with a PhD realizes that data, charts, and credentials can't change a single mind, but a story can?


    Joseph Romm spent years working in climate science and clean energy before arriving at an uncomfortable truth: facts don't persuade people. Emotions do.


    In this episode, Joseph breaks down the ancient storytelling tools—the figures of speech used by Homer, Shakespeare, Lincoln, and yes, Taylor Swift—that make stories stick, spread, and move people to action.


    But this episode is about more than communication theory. Joseph and his daughter co-host the podcast Decoding Taylor Swift, where they analyze the storytelling craft embedded in her music. What started as a way to bond with his daughter over song lyrics became a masterclass in how great writers use foreshadow, irony, the hero's journey, and circular narrative structure to create stories that lodge in the brain and don't let go.


    As a father of a daughter himself, Rain finds this project deeply personal, and the conversation that follows is one of the most layered and surprising in the show's history.


    Whether you're trying to communicate complex ideas, reach an audience that doesn't share your worldview, or simply connect more deeply with the people you love, this episode gives you the framework to do it.


    In this episode, you will learn to:

    • Understand why storytelling is more effective than raw information in shaping beliefs

    • Recognize how narrative framing influences what people accept as true

    • Replace ineffective fact-based arguments with story-driven communication

    • Identify why misinformation spreads faster than truth

    • Apply narrative thinking to make your ideas more memorable and persuasive


    Follow Joseph Romm: Podcast → Decoding Taylor Swift (https://podcasts.apple.com/us/podcast/decoding-taylor-swift/id1708550100)

    Book → How to Go Viral and Reach Millions by Joseph Romm (https://www.amazon.com/How-Viral-Reach-Millions-Shakespeare/dp/1944733779)


    Books & Talks Referenced:

    Thinking Fast and Slow by Daniel Kahneman

    Roger Federer's Dartmouth Commencement Speech

    Steve Jobs' Stanford Commencement Speech

    The Hero with a Thousand Faces by Joseph Campbell



    And, for more storytelling tips and strategies, visit:

    Website → https://rainbennett.com

    Podcast → https://thestorytellinglabpodcast.com


    Or follow along at:

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter/X → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett

    Hosted on Acast. See acast.com/privacy for more information.
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    52 m
  • Your Internal Story vs. Your Customer's Story | The Real Brand Difference

    Your Internal Story vs. Your Customer's Story | The Real Brand Difference
    Mar 26 2026
    "Marketing might be how you get the first date. But to get the second and third date and hopefully form into a relationship, you have to have a brand." — Rain BennettBrand isn't your logo, your color palette, your fonts, or your tagline.Brand is the story others tell about you. And in this solo episode, Rain breaks down exactly how to influence that story before it gets told without you. As part of the ongoing Narrative Operating System framework from his upcoming book The Chief Storytelling Officer, this episode is your practical guide to building a brand that goes deeper than decoration.Rain walks you through two foundational tools: the Brand Pyramid and the Brand Bible. Using real-world examples from Patagonia, Liquid Death, Apple, Yeti, and even his own mother's real estate business in Eastern North Carolina, he unpacks how the most powerful brands in the world built identity, loyalty, and community.Whether you're building something from scratch or realizing your current brand has drifted off course, this episode gives you the framework to get it back on track. From finding your one-word North Star to running a voice test on your content, Rain arms you with tools you can use this week, and a mindset that will serve your brand for the long run.In this episode, you will learn to:Distinguish between the three types of story every brand carries — the story you tell yourself, the story you tell others, and the story others tell about youBuild your Brand Pyramid from the ground up, starting with a single guiding word that informs every decision you makeCreate a Brand Bible that keeps your voice, visual identity, and messaging consistent across your entire team and every platformUse real brand case studies (Patagonia, Liquid Death, Yeti, Apple) to reverse-engineer what makes brand identity actually stickEvolve your brand intentionally over time through a cycle of inspiration and reflection — without losing who you areEpisodes Referenced:EP 216 — Vision: The Big Future StoryEP 220 — Mission: How You're Going to Get ThereEP 150 — Brand Essence & the Brand Pyramid (Deep Dive)EP 219 — Shane Lucas on Design as StorytellingBook Mentioned: The Chief Storytelling Officer by Rain Bennett → Pre-order now! Release date: August 25thBook Recommendation: If I Understood You, Would I Have This Look on My Face? by Alan AldaFor more storytelling tips and strategies, visit: Website → https://rainbennett.com Podcast → https://thestorytellinglabpodcast.comOr follow along at: TikTok → https://www.tiktok.com/@chiefstorytellingofficer Twitter/X → https://twitter.com/rainbennett Instagram → https://www.instagram.com/rainbennett Facebook → https://www.facebook.com/thestorytellinglab YouTube → https://www.youtube.com/@RainBennett Hosted on Acast. See acast.com/privacy for more information.
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    33 m
  • What Live Storytelling Can Teach Every Brand with Corey Rosen

    What Live Storytelling Can Teach Every Brand with Corey Rosen
    Mar 11 2026
    “When you start to look at things through the lens of story, it helps you appreciate and process what’s going on.” — Corey Rosen


    What makes someone lean in when you tell a story instead of tune out?


    In this episode, Rain sits down with Emmy-nominated TV writer, Moth champion, and brand storytelling expert Corey Rosen to break down the real tactics behind stories that actually land.


    This is not a fluffy conversation about “storytelling matters.” It’s a practical deep dive into curiosity gaps, emotional stakes, visual detail, and the inner life that gives a story dimension.


    Corey shares how his background in comedy, television, and live storytelling shaped the way he now teaches stories for every occasion—from keynotes and investor pitches to eulogies, wedding toasts, and brand messaging. They also get into improv, theme parks, AI, and why the future belongs to people who can create connection, not just content.


    In this episode, you will learn to:

    • Build curiosity early so people care about where your story is going
    • Understand the three elements that make stories feel vivid, human, and memorable
    • Use storytelling to build trust before you try to persuade, pitch, or influence
    • Reframe everyday experiences as story material by noticing what changed and why it mattered
    • See how storytelling skills transfer across live performance, brand communication, and business


    Follow Corey Rosen on:

    Website → https://www.coreyrosen.com

    Instagram → https://www.instagram.com/storycoachcorey

    LinkedIn → https://www.linkedin.com/in/coreyrosenstorycoach


    For more storytelling tips and tricks:

    Visit → https://rainbennett.com and https://thestorytellinglabpodcast.com


    Or follow along at...

    TikTok → https://www.tiktok.com/@chiefstorytellingofficer

    Twitter → https://twitter.com/rainbennett

    Instagram → https://www.instagram.com/rainbennett

    Facebook → https://www.facebook.com/thestorytellinglab

    YouTube → https://www.youtube.com/@RainBennett

    Hosted on Acast. See acast.com/privacy for more information.
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