The Storytelling Lab  Por  arte de portada

The Storytelling Lab

De: Rain Bennett
  • Resumen

  • The Storytelling Lab covers everything you need to know about personal and professional stories to leverage their power to deepen your connections, increase your sales + donations, and serve your audiences better with real-life examples and experts.

    Hosted on Acast. See acast.com/privacy for more information.

    Rain Bennett
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Episodios
  • Make Your Words POP Off the Page Like Pictures
    Jun 10 2024

    Want to immerse your audience into your story, making them feel like they're living it rather than just reading about it?


    If you're a writer looking to enhance your storytelling skills, I've got the solution for you.


    Listen to this episode to steal shot styles from cinematographers to improve the imagery of your writing.


    Let's make your stories come to life!


    In this episode, you will learn how to:

    • Master visual storytelling techniques to captivate your audience and bring your stories to life.
    • Harness the power of cinematography in your writing to create vivid and immersive narratives that resonate with readers.
    • Unlock the secrets of crafting impactful establishing shots to set the stage for compelling storytelling.
    • Elevate your content creation skills to engage and enthrall your audience with every word.
    • Seamlessly transition between scenes in your storytelling to keep readers hooked and eager for more.



    Hosted on Acast. See acast.com/privacy for more information.

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    20 m
  • How Surviving an MLM Scheme Made Me a Better Story SELLER with Mackenzie Heflin
    Jun 3 2024

    "I'm a business owner, not an influencer. So I'm not trying to just have random stories out there for no reason. I need to market myself in a way that grows my business in a way that my business is what I want it to be."


    Do you wish you understood how to create simple content that actually SELLS? Then you need to listen to this social media storytelling creator.


    Mackenzie Heflin is a content creator specializing in building online communities through strategic storytelling. With a background in network marketing, she gained valuable experience in community development and the impact of authentic storytelling. Mackenzie's transition across different social media platforms, from Facebook to TikTok, exemplifies her versatility in effectively applying storytelling methods to written and video content.


    In this episode, you will learn how to:

    • Understand how to create content like a business owner should, instead of an influencer
    • Use psychological hacks in your stories to keep your followers engaged
    • Learn how to actually sell to the community that you've cultivated




    Hosted on Acast. See acast.com/privacy for more information.

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    55 m
  • The Most Important Sentence in Your Story
    May 20 2024

    The hardest part of creating a powerful story is knowing what to keep and what to cut?


    If you lose your audience's attention for just a second, most likely they are gone. But you also have to fight against a daily decreasing budget, and creative teams disagreeing, and all the other things that a business owner has to deal with when it comes to marketing.


    So what if I told you that I have an easy little technique you can use that I stole from a Pixar storyboard artist? Would you listen?


    And guess what... you can just as easily apply it to your written stories as your visual ones!


    In this episode, you will learn how to:

    • Determine the most important scene, shot, or sentence of your story.
    • Understand how to choose secondary and tertiary information to complement the most important content
    • Sequence your story in a way that maximizes contrast and conflict, and therefore maximizes engagement of your audience

    Hosted on Acast. See acast.com/privacy for more information.

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    19 m

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Step by step

Step one is step three. Step three is step one. Have fun but go back one.

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