The Storyteller: How Leaders Build a Culture of Storytelling

In this episode of The Common Good Data Podcast, we continue our three-part series exploring the “The Storyteller” as leader. Listen in to learn why storytelling isn’t just a communications strategy — it’s a leadership practice.

Every nonprofit and prevention organization is full of powerful stories. But too often, those stories live in hallway conversations, side comments, or moments that never get shared. Great leaders know how to create a culture where stories are noticed, collected, and told well.

We’ll break down three core practices of a storytelling leader:

• Listening for stories and finding meaning in everyday moments

• Building simple systems for gathering them

• Sharing stories with integrity, respect, and care

Plus, we’ll talk about how stories and data work best together — creating a fuller, more human picture of your impact.

If you want to build the storytelling muscle of your organization — not just for marketing, but for learning, trust, and connection — this episode is for you.