The Story Lab Podcast Por Jonathan Howard arte de portada

The Story Lab

The Story Lab

De: Jonathan Howard
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The go-to podcast for business owners and marketers who want to harness the power of storytelling to stand out, connect, and grow their brands using the power of stories.


© 2025 The Story Lab
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Episodios
  • What Kamala Harris Reveals About Building a Powerful, Memorable Story | Ep 12
    Nov 17 2025

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    What makes a story unforgettable isn’t a mountain of facts—it’s the feeling those facts ride in on. We break down Kamala Harris’s Diary of a CEO conversation as a living case study for how to craft narrative that people actually remember and repeat. This isn’t political punditry; it’s a toolkit for founders, creators, and leaders who want their message to stick in a noisy world.

    We start by tracing how an origin story anchors everything else. Harris ties present-day choices to a childhood steeped in civil rights and community service, giving listeners a durable frame for understanding her values. From there, we examine the role of vulnerability: imposter syndrome, shock on election night, and the unpolished moments that make expertise feel human and believable. You’ll hear how those honest beats aren’t weakness—they’re bridges that carry trust across the gap between speaker and audience.

    Then we map the mechanics of narrative tension and stakes. Instead of a flat timeline, Harris moves between hope and fear, control and uncertainty, professionalism and private doubt. That push and pull generates attention and gives outcomes weight. We translate those moves into practical prompts you can use right away: define what’s at risk, name the cost of inaction, and show the before-and-after your audience can feel. Finally, we explore why owning a clear voice—plain language, specific beliefs, and quotable lines—beats trying to please everyone. Clarity drives recall, and recall drives action.

    If you’ve been leaning on data alone, this conversation will recalibrate your approach. You’ll walk away knowing how to pair emotion with evidence, connect micro experiences to macro beliefs, and use contrast to hold attention. Subscribe, share this with a friend who’s polishing their founder story, and leave a quick review to tell us which tactic you’re trying first.

    Link to Original Diary of A CEO Episode on YouTube: https://youtu.be/D3lhrrXb4WI?si=oj2vDmCw45GOjz0r

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    16 m
  • This Story Shares How You Built Your Business (and protects it) | Ep 11
    Nov 3 2025

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    Forget timelines and title drops—your origin story deserves more power than a list of jobs. We break down how to turn a single pivotal moment into a founder story people can repeat, share, and act on. By focusing on a clear villain, real stakes, a decisive choice, and the proof you earned in the messy middle, you’ll build trust fast and create positioning no competitor can copy.

    We walk through the SPARK framework step by step. You’ll learn how to find the moment you couldn’t unsee, name the internal or external opponent your audience recognizes, and show what you stood to lose if nothing changed. Then we dig into the turning point where you chose a path that felt risky and the stretch that followed—experiments, false starts, and lessons that now power your method. Finally, we land on the outcome and mission: what changed for you and the future you now create for clients every day.

    Along the way, we call out common pitfalls—vague generalities, trauma without a lesson, and bloated timelines—and offer practical prompts to tighten your arc so a stranger can retell it in two sentences. The result is a story that doubles as your unique selling proposition, builds a moat around your brand, and becomes a booking engine through word of mouth. Ready to make your story the one they remember? Listen now, try the prompts, and if it helps, share your SPARK with us. Subscribe, leave a quick review, and tell a friend who needs a sharper founder story.

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    9 m
  • Perfect Stories Are Never The Goal: Focus On Connection | Ep 10
    Oct 20 2025

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    When the internet looks flawless, it feels empty.

    We open the studio door, let the dog bark, and make a case for why your most memorable work will always be the piece where something real sneaks through. Not chaos, not carelessness, but competence with edges. We break down how a voice crack, a pause, or an awkward laugh becomes a signal of safety that audiences instinctively trust, and why that emotional signal outperforms any perfectly scripted caption or AI-polished reel.

    Across the conversation, we unpack the psychology of connection: how imperfection lowers defenses, invites empathy, and turns passive viewers into active fans. We talk through the “voice crack moment” as a turning point in storytelling, the instant your feelings become visible and your message finally lands. Then we contrast that with overproduction: flawless B-roll, sterile captions, and the glossy sameness that makes posts forgettable. The takeaway is simple and bold: people don’t connect with perfection; they want realness.

    You’ll leave with practical ways to publish more human work: record once instead of twelve times, outline instead of scripting, keep micro-mistakes that don’t change meaning, and run every post through three checks—does it match what you mean, does it feel like you, and can your audience see you in it.

    If you’re ready to trade sterile polish for memorable impact, press play, keep the crack in your voice, and let people meet you. Subscribe, share with a friend who needs this nudge, and leave a review to help others find the show.

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    10 m
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