The Startup Ideas Podcast Podcast Por Greg Isenberg arte de portada

The Startup Ideas Podcast

The Startup Ideas Podcast

De: Greg Isenberg
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Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok. Subscribe so you don't miss out. For more startup ideas, we created a database of 30+ startup ideas you can take at https://gregisenberg.com/30startupideas© The Startup Ideas Podcast Economía Gestión y Liderazgo Liderazgo
Episodios
  • Build a $1M+ Solopreneur Business Using AI
    Jan 16 2026
    Today I’m joined by Samuel Thompson, an internet capitalist who’s launched 100 companies in 10 years, and he walks me through a live, end-to-end build of an info product using AI. We break down how he goes from idea → AI-written book → mockups → Shopify product page → ad creatives in a ridiculously short amount of time. The big takeaway is that this isn’t just “info products,” it’s a repeatable launch system you can apply to e-comm, SaaS, mobile apps, and pretty much anything where customer acquisition matters. We also get into the real game: CAC vs LTV, conversion rates, and how to build what Sam calls a “rigged slot machine” you can scale. Timestamps 00:00 – Intro 02:32 – Choosing the offer 05:36 - Writing ebook with ChatGPT (outline → chapters → upgrade quality) 07:30 – Mockups with Canva & Envato Elements 10:25 – Shopify themes that convert (Solo Drop + Elixir) 12:05 – Finding products to sell 16:28 - Building the Shopify Store 21:16 – Using ChatGPT to generate product-page copy fast 24:13 – What “good” conversion rates look like (3–5% target range) 28:51 – Bonus gifts strategy = perceived value + conversion lift 33:26 – HeyGen for AI photo/video ad assets + voice clone insight 35:37 – Canva static ads + high-performing angles 38:57 – Big picture: one person can build a “real business” with AI Key Points Sam’s launch loop is offer → AI asset creation → Shopify page → Meta ads → iterate on math Start with low-friction products (ebook/info) to validate customer acquisition fast The real framework is CAC vs AOV vs conversion rate, not “brand vibes” 3–5% conversion rate is a strong target on a direct-response product page Use bonus gifts to increase perceived value and lift conversion Static ads + strong angles can outperform everything when the message hits The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND SAMUEL ON SOCIAL: X/Twitter: https://x.com/samuelthompson
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    42 m
  • 6 Scalable Startup Ideas (You Can Start Tomorrow)
    Jan 12 2026
    In this episode, I sat down with Chris Koerner and we go through a set of approachable startup ideas that start low-friction but can scale if you get distribution right. We start with a potential “app ecosystem” opportunity around Facebook Marketplace, plus a product-studio framework that combines short-form video, AI, and 3D printing to validate “dumb” products via demand before you invest. We then jump to more grounded, local-first ideas—bike washing/maintenance subscriptions, bar anti-spike stickers, and even vending-machine concepts like “shiny rock” drops at trailheads. We close with a weird Pokémon-card “meme + supply control” play inspired by the Kabuto King, including Chris’s own collecting “big reveal.” From there, I dig into why PSA-style grading feels slow and expensive, and we workshop a more modern grading experience (including a livestream/packaging angle and an AI-from-photo approach). Timestamps 00:00 – Intro 02:28 – Startup Idea 1: Facebook Marketplace App Studio 07:43 – Startup Idea 2: DTC Product Studio 17:05 – Startup Idea 3: Bike Washing/Maintenance Subscription 24:29 – Startup Idea 4: Anti-Drink-Spike Stickers 31:55 – Startup Idea 5: Shiny Rock Vending Machines 36:37 – Startup Idea 6: The Kabuto King and Card Grading Key Points I look for “alpha” where people are already obsessing, but the market structure is still primitive (like collectibles + grading). I treat “distribution” as the multiplier—short-form can make “dumb” products viable if the content loop is strong. I push for starting manually first (prove demand), then upgrading into infrastructure, subscriptions, and scale. I pay attention to marketplaces with huge usage but weak third-party tooling—there’s often a platform-layer opportunity there. I keep coming back to “repackaging” as a business model: same underlying thing, new wrapper, new buyer, new channel. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND CHRIS ON SOCIAL: X/Twitter: https://x.com/mhp_guy Instagram: https://www.instagram.com/thekoerneroffice/ Youtube: https://www.youtube.com/@thekoerneroffice
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    55 m
  • "Ralph Wiggum" AI Agent Explained (& How to Use It)
    Jan 8 2026
    We got Ryan Carson on the pod to break down the “Ralph Wiggum” Agent and why it’s suddenly everywhere. He walks me through a simple workflow that lets an autonomous agent build a full product feature while I sleep: start with a PRD, convert it into small user stories with tight acceptance criteria, then run a looped script that ships work in clean iterations. The big idea is you’re not “vibe coding” one giant prompt—you’re giving the agent testable, bite-sized tickets and letting it execute like an engineering team. By the end, Ryan shows how this becomes repeatable (and safer) with a memory layer—agents.md for long-term notes and progress.txt for iteration-to-iteration context. Timestamps 00:00 – Intro 02:44 – What is the Ralph Wiggum AI Agent 03:40 – Step 1: PRD Generator 06:11 – Step 2: Convert PRD to Json 09:47 – Step 3: Run Ralph 12:05 – Step 4: Ralph Picks a Task 13:14 – Step 5: Ralph Implements Task 14:49 – Tokens + Cost: What It Actually Spends 15:45 – Guardrails: Small Stories + Clear Criteria Keep It Sane 16:19 – Step 6: Ralph commits the change 16:38 – Step 7: Ralph Updates PRD json file 16:55 – Step 8: Ralph Logs to Progress txt 20:08 – Step 9: Ralph Picks another Task 20:48 – Step 10: Ralph Finishes Tasks 21:18 – Example of how Ryan uses Ralph 24:08 – How To Start Today (Ralph Repo) and Tips Links Mentioned: Ralph Wiggum Agent: https://startup-ideas-pod.link/Ralph-agent AI Agent Skills: https://startup-ideas-pod.link/amp-skills AMP: https://startup-ideas-pod.link/amp-code Ryan’s Ralph Step-by-Step Guide: https://startup-ideas-pod.link/Ryans-Ralph-Guide Key Points I can’t expect “sleep-shipping” unless I translate the feature into small, testable user stories with clear acceptance criteria. Ralph works like a Kanban loop: pull one story, implement, commit, mark pass/fail, then grab the next. The real leverage is the reset: each iteration starts fresh with a clean context window, instead of one giant, messy thread. agents.md becomes long-term memory across the repo; progress.txt is short-term memory across iterations. The bottleneck isn’t “coding”—it’s the upfront spec quality: PRD clarity, atomic stories, and verifiable criteria. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND RYAN ON SOCIAL: X/Twitter: https://x.com/ryancarson Amp: https://ampcode.com
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    29 m
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