Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business Podcast Por Brad Powell arte de portada

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

Standout Business Show — Video Marketing, Personal Branding & Content Marketing Strategy for Your Expert Business

De: Brad Powell
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The internet doesn’t reward expertise. It rewards noise.


😱 That’s why so many real experts stay hidden online while the loudest, less experienced voices grab all the attention.


🫠 The usual fixes, posting more, chasing trends, outsourcing your voice, only make you blend in, not stand out.


You don’t need more content, you need more trust.


And the best way to earn it is by turning your lived expertise into authentic, relatable video that makes you the most known & trusted authority in your field.


❌ This is not a podcast about how to grow your social media following.


❌ This is not a podcast about becoming a content creator.


❌ This is not a podcast about hacking the algorithm.


It's a show for expert entrepreneurs who want to:


✅ Build trust without becoming a performing monkey on TikTok.


✅ Share their ideas without sounding like everyone else.


✅ Turn their lived experience into their greatest marketing asset.


If you’re an expert entrepreneur who wants to be seen as the go-to authority, without chasing trends or becoming a content creator, this show is for you.


Every week, I’ll show you how to turn your lived experience into trust-building video that feels real, effortless, and impossible to ignore.


I’m Brad Powell, and this is The Standout Business Show.
Let’s put your voice where it belongs: front and center.


Hosted by Brad Powell
Video branding architect + creator of The Standout Expert System™ & The Mic Drop Flywheel™ — helping experts turn everyday conversations into high-authority, trust-building content.



© 2025 © 2025 Standout Business Show
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Episodios
  • 208. The Truth About Being “Too Busy to Market”
    Nov 9 2025

    What if the best content strategy wasn’t about doing more...
    but about capturing what’s already happening in your most brilliant moments?

    If you’ve ever said, “I’m just too busy running my business to show up online,” this episode is your wake-up call.

    Here's a quiet truth most expert entrepreneurs miss: your most powerful content is already happening inside your workday, you’re just not capturing it.

    In this candid, mindset-shifting episode:

    • Why your packed calendar is actually a goldmine of content
    • The simple 3-minute habit that rewires how you show up on camera
    • How to turn everyday client work into trust-building, authority-boosting video—without adding a single thing to your to-do list

    We're dismantling the myth that content creation requires more time, more effort, or a perfectly scripted persona - and shows you how to market like an expert, not a performer.

    💡 What You’ll Learn:

    • The real reason you feel behind on marketing (it’s not time—it’s the model)
    • The “mic drop moment” method to capture content while you work
    • A mindset reset to make visibility feel natural, not performative
    • How Zoom recordings can become your most abundant marketing assets

    ▶️ Want to go deeper on creating trust-building content?
    Watch the next video in the series and learn the 5 trust-building videos every expert needs (but no one's making).


    🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
    👉 Book your Standout Call here: https://standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Más Menos
    7 m
  • 207. Burned by Lead Services? Here's Why Your Leads Won't Convert
    Nov 4 2025

    If you’ve ever poured money into a lead-gen campaign that delivered nothing but frustration, you’re not alone. In this episode, Brad Powell breaks down why high-volume marketing tactics consistently fail for expert businesses — and what to do instead.

    You’ll learn how to shift from traffic marketing to trust marketing, so your best clients find you, believe you, and buy from you — without chasing cold leads.

    What You’ll Learn:

    • Why high-volume “traffic” campaigns kill trust (and how to fix it)
    • The simple spectrum that shows whether your marketing is aligned with your offer
    • The difference between quantity leads and quality relationships
    • The one content asset that keeps working for you — even when you’re not
    • How to close the “trust gap” so buyers come ready to say yes

    Mic Drop Truth:

    You don’t have a lead problem. You have a trust problem.


    Listen next:

    👉 Episode #202: The 5 Trust-Building Videos Every Expert Needs
    (But No One’s Making)

    Resources:

    Get my Free Trust Signals Checklist

    🎯 Want to create Mic Drop Moment videos that turn strangers into ready-to-buy clients and elevate you as the most sought-after brand in your market - in less than 1 hour per month?
    👉 Book your Standout Call here: https://standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Más Menos
    8 m
  • 206. How I Got a Dream Client from YouTube (Proof Video Marketing Works)
    Oct 11 2025

    There’s one question I hear from nearly every expert I work with: “Does video really work and will it actually get me clients?”

    This week, I got the best possible answer. My most recent new client had booked a call with me after binge watching a few of my videos.

    By the time we were talking, most of the stuff around ice breaking
    and building familiarity and building trust and, more importantly,
    building alignment between how he thinks and how I think
    - all of that had already happened.

    He told me my videos made him feel safe, inspired, and like working with me was possible - all before we’d ever spoken.

    There was no need for a cold pitch. No convincing. Just trust, that was already built from one video at a time.

    If you’re an expert entrepreneur, consultant, or high-end service provider who wants to grow your brand without becoming fuel for the content machine,
    this one’s for you.

    In this new episode I share:

    • The exact moment that flipped the switch for this client
    • How short-form videos create connection before conversation
    • Why trust is the real ROI of video for expert entrepreneurs

    It’s a story about what happens when your videos start doing the heavy lifting when they make people feel like they already know you before you even meet.

    You’ll see how trust-driven video marketing turns strangers into ready-to-buy clients by building familiarity and authority before the first sales call.


    🎯 Want to create Mic Drop Moment videos that turn strangers into dream clients and elevate you as the most sought-after brand in your market?
    👉 Book your Standout Call here: https://standoutcall.com

    Because when you start showing up with clarity, confidence, and the right content—your ideal clients won't just notice you. They'll choose you.

    Thanks for tuning in. If you found this episode helpful, share it with another expert entrepreneur who’s ready to stop blending in.

    Más Menos
    10 m
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