In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Greg Haynes, CEO of Compass Digital, discussing digital marketing strategies and trends for the spa and hot tub industry. They delve into the importance of maintaining an up-to-date website and the increasing role of AI in digital marketing. Haynes emphasizes practices such as using automations and segmentations in email marketing, and the value of working with either local or specialized national agencies. They also cover the significant role of AI and search engine adaptations, illustrating how businesses can optimize their online presence for 2026. The conversation further outlines budget considerations for marketing, the balance between awareness and lead generation efforts, and practical advice for using customer relationship management (CRM) tools effectively.

Show Notes with Timestamps:

00:00 Introduction and Casual Conversation
01:34 End of Year Reflections
02:33 Meeting Agenda and Playbook Discussion
05:36 Podcast Introduction and Guest Background
06:56 Greg’s Career Journey
15:18 Digital Marketing Insights
28:42 AI and Future Trends
30:34 The Shift to AI in Search Engines
31:07 Optimizing Websites for AI
31:39 Importance of FAQs and Local Content
32:37 Structured Data and Site Audits
34:25 Custom GPTs for Clients
37:12 AI in Business Operations
45:23 Digital Marketing Strategies for 2026
55:00 Personal Insights and Experiences
59:01 Engaging Content and Lead Generation

In this episode of The SpaRetailer Podcast, host Megan Kendrick sits down with Royce Manuelo, the brand and product development manager from PAL Lighting based in Houston, Texas. Manuelo shares his journey from marketing various products to specializing in the lighting industry, ultimately making commercial lighting exciting. They discuss the evolution of pool and spa lighting and its significant impact on creating a bespoke and emotionally resonant backyard experience. Manuelo highlights PAL Lighting’s mission to ‘own the backyard’ by offering integrated lighting systems that sync with music and create relaxing environments. He encourages hot tub retailers to consider landscape lighting as part of their offerings to enhance the overall customer experience. Manuelo also recounts his first job, marketing insights, and the importance of understanding customer emotions in sales. This episode is a deep dive into how innovative lighting solutions can transform outdoor living spaces.

Show Notes with Timestamps:

00:00 Introduction to the Spa Retailer Podcast
00:36 Meet Royce Manuelo from PAL Lighting
01:31 Royce’s Journey into the Lighting Industry
03:13 PAL Lighting’s Innovations and Market Expansion
06:11 The Importance of Lighting in Backyard Design
11:25 Integrating Lighting Solutions for Hot Tub Retailers
21:12 Support and Resources for Retailers
22:21 Introduction to the Spa Retailer Five
23:42 First Job Experiences
26:05 Marketing Failures and Lessons Learned
30:57 Marketing Success Stories
35:58 Favorite Books and Podcasts
38:35 Conclusion and Final Thoughts

In this episode of The SpaRetailer Podcast, Megan Kendrick interviews Fred Bachmann, owner of Bachmann’s Pools, Spas and Saunas in Wisconsin. They discuss Fred’s journey from a building contractor to a prominent figure in the hot tub industry. Fred delves into his early challenges, including renovating his showrooms during COVID and acquiring a failing business, which eventual turned out to be beneficial. Fred also shares insights into how aggressive marketing, top-notch service, and rigorous staff training have driven the store’s continued growth. Winning the Locksin Thompson Award affirmed their success. Additionally, Fred highlights his interest in cold plunge products and ambitious plans for his business’s future.

Show Notes with Timestamps:

00:00 Introduction and Guest Welcome
00:13 Showroom Success and Awards
01:44 Store Renovations During COVID
02:22 Fred’s Background and Entry into the Hot Tub Industry
03:37 Early Business Challenges and Growth
09:46 Marketing Strategies and Turning Points
12:51 Expansion and Real Estate Investments
15:25 Navigating the 2008 Recession
16:23 COVID-19 Impact and Adaptations
23:48 Post-COVID Growth and Future Outlook
27:50 Navigating Supply Chain Challenges
28:27 The Impact of Tariffs on Pricing
30:02 Consumer Demand for Hot Tubs
30:18 Marketing Strategies and Industry Trends
32:06 The Rise of Cold Plunges
37:48 Training and Development
40:05 Future Business Plans
41:30 Winning the Locksin and Thompson Award
43:18 Personal Reflections and Insights
50:43 Conclusion and Final Thoughts