The Soul of Sales: Turning Persuasion into Purpose with Justine Beauregard

What if sales weren’t sleazy, but sacred? In this transformational conversation, Kimberly Spencer sits down with Justine Beauregard, expert sales coach and host of Why You Hate Sales, to shatter the myths around selling and reframe it as a neutral skill—and a deeply spiritual one. Justine reveals how sales mirrors the art of self-trust and how to align persuasion with integrity. From decoding the CIA’s R.I.C.E. framework (Rewards, Ideology, Coercion, Ego) to the soul-level psychology behind buying decisions, she and Kimberly uncover how to sell with consciousness, not coercion. You’ll learn why the most magnetic salespeople aren’t “closing”—they’re co-creating outcomes. You’ll see how to shift from proving your worth to owning your pricelessness, how to build instant trust (in under 10 minutes), and how to let clients self-select into your world like the sovereign beings they are. If you’ve ever felt resistance around asking for the sale, this episode will rewire your beliefs, elevate your energy, and empower you to sell from your soul—because when purpose-driven people make more money, the world transforms. Enjoy, sovereigns! Listen to the episode on Apple Podcasts, Spotify, Google Podcasts, Amazon Music, or your favorite podcast listening platform. You can also watch the episode on Youtube. Quotes: “You can build trust in under 10 minutes when you’re authentic and aligned.” – Justine Beauregard “You can’t sell what you don’t believe in — you must sell yourself first.” – Kimberly Spencer “Your energy sells louder than your strategy.” – Justine Beauregard Moments of Note: [00:00:00] — The Energy of Sales Is Everywhere Kimberly opens with a powerful realization: sales isn’t just business — it’s life. Every purchase, choice, and influence around us is an act of sales. Get ready to see persuasion as energy, not manipulation. [00:02:10] — Meet Justine Beauregard: The Queen of Conscious Sales Justine joins to reframe sales as a neutral, spiritual skill. Together, she and Kimberly explore how heart-centered entrepreneurs can sell with integrity, not pressure. [00:05:30] — How Childhood Shapes Our Sales Beliefs From kids persuading their parents to adults selling their ideas — persuasion is innate. Kimberly and Justine uncover how early “sales” programming forms subconscious beliefs that either empower or limit our business success. [00:09:45] — The R.I.C.E. Method: The CIA’s Secret to Persuasion (Reimagined for Conscious Business) Justine introduces the R.I.C.E. framework — Rewards, Ideology, Coercion, Ego — used by intelligence agencies to understand influence. She reveals how entrepreneurs can apply this ethically to inspire action and build trust. [00:13:15] — Why Ideology Is the Most Powerful Sales Driver Forget discounts and deadlines — identity is the true motivator. Learn how aligning your message with your audience’s self-perception creates magnetic attraction (without manipulation). [00:15:30] — From Coercion to Context: The Ethical Way to Create Urgency Discover how to infuse integrity into your offers by understanding your buyer’s internal and external motivators — creating urgency that empowers, not pressures. [00:20:00] — The “Sell Me This Pen” Story Reimagined for Conscious Entrepreneurs Justine redefines the classic sales exercise through a soulful lens. Learn how asking better questions — not pitching harder — helps you identify aligned clients and say “no” with confidence. [00:21:30] — Stop Adding More: The Power of a Simplified Offer Why simplicity sells. Kimberly and Justine discuss how overcomplication stems from insecurity — and how stripping away everything that’s “not David” reveals your most powerful, profitable offer. [00:27:15] — You’re Not Selling Your Worth — You’re Selling Transformation A powerful reframe from Kimberly: “You’re not a prostitute — you’re priceless.” Learn how separating your self-worth from your offer unlocks true sales sovereignty. [00:28:30] — The Picasso Pricing Principle: Charge for Your Mastery, Not Your Minutes Justine shares a priceless parable about Picasso that will forever change how you price your work. Understand why your years of mastery are the true value behind your offers. [00:40:50] — Marketing to the Intrinsic: How to Attract Qualified Clients Effortlessly Kimberly and Justine dive into magnetic marketing — speaking to intrinsic motivation so the right clients self-select before the sales call even begins. [00:42:10] — The Conscious Sales Funnel: Proof Over Pressure Discover how to turn your content into “niche proof” — marketing that shows results rather than tells. Learn why storytelling and visual proof outperform any traditional sales script. [00:50:40] — Self-Selection: The Secret to Soul-Aligned Selling When clients choose themselves, sales becomes sacred. Kimberly and Justine unpack the ...