The Socialize Strategy - Diversify Your Social Media

On this week’s episode, Helen covers: Favorite Tools + TikTok Future + Building What’s Next

🔌 Unsponsored Favorites of the Week

1. Hollyland Wireless Mic:

• Compact, clean audio, magnetized for easy placement
• Comes with adapters for iPhone/Android
• Great alternative to bulky, poor-quality wireless mics
• Bonus: Comes with discreet black stickers to cover the logo

2. Eastpak Travel Backpack:

• Perfect for laptop + travel essentials
• Dual function: backpack + shoulder strap
• Sleek, under-the-seat friendly
• Only con: missing suitcase handle slot

🎧 Coming Soon in the Studio:

How to Launch a Podcast on a Budget

• Step-by-step lesson inside the Studio
• Includes: affordable gear, uploading, podcasting on YouTube correctly
• Perfect for creators wanting to test the waters

JOIN THE STUDIO NOW!

📣 On the TikTok Shift + What to Do Now

• New US-only TikTok (“M2”) feels isolating and problematic
• Claims about follower migration seem unrealistic
• Likely changes in community feel and algorithm
• Helen’s current stance: It’s a no (as of July 11)

💡 Diversification Strategy

• Now is the time to explore other platforms
  • YouTube: More stable, values real creators, no AI monetization starting July 15
  • Email Lists: Essential for staying connected
  • Newsletters / Free Communities: Building sustainable spaces
  • Podcasting, Blogging, Amazon Associates — lean into what fits you

🔁 Tip: Think about what you loved most about TikTok and recreate that feeling elsewhere.

💬 Final Thoughts

• Use this moment as a creative reset
• Build toward your strength — community, teaching, entertainment, etc.
• Studio community is evolving — real-time support + collaborative growth
• Join the 7-day free trial to explore lessons, tools, and creator support

JOIN TODAY!