When it comes to AI and social media, are you riding the wave or getting lost in the noise?

In this episode of The Social Smarty Show, we’re digging deep into the ways AI is shaking up how small business owners like you show up online. From caption-writing with ChatGPT to tools that can literally predict which posts will perform best (yes, really), we’re pulling back the curtain on what’s working and what’s quietly chipping away at your brand trust.

If you’re feeling like AI could be a shortcut and a sellout at the same time, this one’s for you. Because yes, we want to work faster… but we also want to stay unmistakably us.

In this episode, I mention the Social Smarty Society - you can check it out here: https://socialsmarty.co/society

Looking for advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Raise your hand if you’ve ever hit ‘post’… then sat there watching your likes trickle in slower than a Monday morning.

You followed all the “rules” - nailed the hashtags, wrote a mini-novel in the caption, timed it perfectly. So why does it still feel like you’re shouting into the void?

In this episode of The Social Smarty Show, I’m breaking down the outdated advice still floating around the internet - and what actually matters in social media marketing in 2025. If your reach is tanking and your content feels invisible, this is your wake-up call (with love). We’re talking hooks, video, searchability, and why the algorithm doesn’t care when you hit publish.

If you’re ready to stop wasting time and start creating content that actually gets seen, you’re in the right place.

In this episode, I mention the Content Confidence Kit - you can check it out here: https://socialsmarty.co/content-confidence-kit

Looking for advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

When social media strategist Hanna Rauch launched a second business that had nothing to do with marketing, she didn’t expect it to explode the way it did.

But Busy With Books - her introvert-friendly reading retreats and online book club - struck a chord with hundreds of book lovers craving connection without the pressure.

In this episode, Hanna gets real about the early days: from posting to zero followers, to going viral with nothing but a mood board and a dream.

She shares exactly how she built momentum, what content moved the needle, and the surprising backlash she wasn’t prepared for (and how she handled it).

This isn’t just a story about retreats and reading - it’s a masterclass in community-building, storytelling, and staying true to your values when the internet comes knocking.

What’s Inside This Episode:

• The moment Hanna knew she wanted a second business that had nothing to do with marketing
• Why reading retreats were the “obvious” answer (even though no one else was doing them in NZ)
• What she did in the first 30 days to grow from zero followers to 450 people on the waitlist
• Why she didn’t wait until everything was ready before she started posting
• How she made content without having any real retreat footage yet
• The surprisingly effective TikTok-to-Instagram strategy she used to grow both audiences
• What went down when she announced her paid book club - and why it did shake her confidence
• The exact PR strategy that landed her in Women’s Day, Stuff, NZ Herald + more
• One media feature she thought would pop… but didn’t-
• The best user-generated content campaign she’s ever run (and how she pulled it off)
• Her perspective on “authenticity” — and the difference between being real and being raw
• Why she’ll gladly post her screen time report but draw the line at mid-cry selfies

To find out more about Busy with Books and connect with Hanna:

• Visit Busy with Books: https://www.busywithbooks.com
• Follow on YouTube: https://www.youtube.com/@BusywithBooks
• Follow on Instagram: https://www.instagram.com/busywithbooksnz
• Follow on TikTok: https://www.tiktok.com/@busywithbooksnz

Looking for advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Facebook's announcement that all videos on the platform will now be treated as Reels
• Instagram is finally rolling out shared access
• Facebook will soon allow login via Passkeys
• Instagram has increased the length of Reels to 20 minutes
• Threads is rolling out this fun feature to help you hide spoilers: https://www.threads.com/@zuck/post/DK-BydcJHkF
• TikTok's new feature: Connect Now
• Ads are coming to WhatsApp
• Meta is working on more smart glasses collabs

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Instagram’s new limit on Trial Reels
• Meta’s first generative AI editing feature: Restyle (check out the video I mention during the episode here: https://www.threads.com/@oncescuradu/post/DKxKN8Zs3mi/media )
• Instagram automatically allowing public photos and videos to appear in search results
• Threads testing direct messages (DMs)
• YouTube adding posts to the Shorts feed
• Instagram testing a Save button
• TikTok’s new AI-powered Ad Assistant

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Instagram's beta test of a new Story type called "Quicksnap"
• Is the Edits app getting a teleprompter?
• TikTok now allows you to send voice messages in DMs
• Instagram's potential changes to Broadcast Channels
• TikTok's new tools
• LinkedIn's tips for getting better results from videos: https://www.linkedin.com/business/marketing/blog/content-marketing/13-top-tips-for-compelling-b2b-video-content-on-linkedin

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• Instagram's announcement re: 3:4 ratio photos
• LinkedIn's new post analytics
• Facebook's new live stream features
• Thread's update to post topics
• Instagram's test of 'suggested fixes' for Reels
• TikTok Live's new follower threshold
• Updates to the Edits app

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠

Stay ahead in social media marketing with this week's Social Smarty Scoop, your weekly round-up of everything you need to know in the world of social media marketing.

In this episode, I cover:

• New Instagram Reels metric and shared access for accounts

• TikTok is adding clickable links in Stories
• New Instagram DM features
• Instagram Reels language translations
• New features for the Edits app
• YouTube Shorts quiz stickers

Looking for more advice to help you confidently show up on social media?

Connect with Jodine:

• Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.instagram.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.facebook.com/socialsmarty.co⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.youtube.com/c/SocialSmartyJodineMcIntyre⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.socialsmarty.co⁠