In this episode of The Social Media Takeaway, Louise talks with Mari Smith, world renowned speaker, author, trusted advisor to Meta, and widely known as the Queen of Facebook.

Mari shares her expert insights on where Facebook is heading, how the algorithm is evolving, and what businesses need to do in 2025 to stay ahead. From organic reach to AI-powered ads, she breaks it all down with clarity and honesty.

You’ll learn:
✅ What Meta’s AI-powered recommendation engine means for reach
✅ How to get in front of non-followers with the right content
✅ The difference between professional mode and business pages
✅ Why Facebook ads still outperform other platforms
✅ How to prepare your content and messaging for 2025

Is Facebook still worth your time? Tune in for an insightful conversation that will change how you think about Meta.

SHOW CHAPTERS
01:00 Why Facebook Is Still Relevant in 2025
03:00 Facebook vs TikTok – Are the Lines Blurring?
06:00 Age Demographics and Platform Use
07:00 How Facebook's Algorithm Has Changed
09:00 Business Pages vs Professional Mode Profiles
12:00 Meta’s £65 Billion AI Investment
14:00 AI Tools for Organic, Video, and Ads
17:00 Advantage+ and Smart Retargeting
18:00 Content Quality and Message Alignment
20:00 The New Rules of Reach and Organic vs Paid
23:00 Concerns Around AI Bots and Future of the Platform
26:00 Where Meta Is Heading Next

Connect with Mari:
Facebook
Instagram

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, I chat with Ellen Finkelstein, internationally renowned trainer, coach, and founder of Change the World Marketing. She shares how she built her online business from the ground up, why funnels are essential for service-based businesses, and the simple steps to set up a profitable email funnel.

Ellen offers straightforward advice on how to grow your list, nurture subscribers, and turn followers into paying clients.

You’ll learn:
✅ The must-have components of a simple but powerful funnel
✅ How to move people from social media to your email list
✅ What to include in your welcome email sequence
✅ Tips for promoting your funnel consistently without overwhelm
✅ How to use free offers and low-ticket products to start generating sales

If you’re a coach or consultant who wants a consistent flow of leads and clients from your social media, this episode is for you!

SHOW CHAPTERS
00:00 Introduction and Welcome
01:00 Ellen’s Start in Online Business
03:00 The Power of Email Lists vs Followers
04:00 What a Funnel Really Is
06:00 First Steps to Building Your Funnel
08:00 Tools and Tech You Need
11:00 How to Keep Emails Valuable and Human
13:00 Promoting Your Funnel on Social Media
15:00 Why You Should Partner and Freebie Swap
17:00 Funnel Pricing Tips
19:00 How to Measure if Your Funnel is Working
21:00 Building Trust Through Consistent Emails
22:00 Ellen’s Free Workbook: Build Your First Funnel
24:00 Final Takeaways

She also shares a brilliant free resource called Build Your First Funnel, a step-by-step workbook to map out your audience, freebie, upsell, and sales sequence.

GRAB IT HERE!

Connect with Ellen:

LinkedIn

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...

In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster.

Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started.

You’ll learn:
✅ What makes a book the wrong one
✅ How to choose the right book for your goals
✅ Using AI in writing without sounding robotic
✅ Common publishing mistakes to avoid

If you want to write a book that works for your business, this episode is for you.

SHOW CHAPTERS
00:00 Introduction and Guest Welcome
00:29 Ali Machete's Journey into Publishing
01:34 From Simon & Schuster to Freelancing
03:05 Helping Authors Publish the Right Book
04:27 Examples of Writing the Wrong Book
08:22 Strategies for Writing the Right Book
14:06 Types of Nonfiction Books
22:08 Impact of AI on Publishing
28:03 Final Takeaways

Connect with Ally:
LinkedIn

Join her free webinar training, Don’t Write the Wrong Book, where she walks through a step-by-step process for writing a book that supports your goals.

👉 Register here

She also offers a free book strategy call for aspiring authors via her website: thewritersally.com

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

My 2025 Social Media Content Planner & Guide is now available! Packed with 400 content prompts, expert tips, and $377 worth of free resources to help you save time and get results in 2025.

Grab your copy now on Amazon!
Amazon UK
...