The Social Media Pivot | Taylor Hildreth

On today’s episode we're doing something a little different—this is less traditional cabin content and more behind-the-scenes business and social media strategy. But, if you’re anything like me, who is currently facing social media dilemmas as we expand our to a new property, then this might be just what you need to hear. In this episode I’m chatting with Taylor Hildreth, a social media expert who documented her A-frame cabin build from foundation to launch, growing from zero to 30,000 followers before opening for guests. She successfully transitioned from a single-property Instagram account to a broader Minnesota travel brand with over 130,000 followers.

This conversation tackles a challenge many cabin owners face, including myself: what happens when you expand beyond one property? Do you start fresh accounts or rebrand your existing one? Taylor shares the real challenges of pivoting a 30,000-follower account, including the year-long growth stall, behind-the-scenes criticism, and why she decided it was worth losing followers to build the brand she actually wanted.

We dive into practical strategies for managing this transition and explore the psychology of social media growth—why consistency matters more than perfect content, how to build authentic engagement, and the trap of viral content that attracts the wrong audience for your business goals.

Whether you're just starting to document your first build, managing multiple property accounts, or considering a major rebrand, this conversation offers practical strategies from someone who's successfully navigated these transitions.

Instagram: @taytakesatrip and @hilhausaframe

Website: https://taytakesatrip.com

Booking Site: https://www.airbnb.com/rooms/48902510?fbclid=PAZXh0bgNhZW0CMTEAAadc1tYNll7gGebLwk9m3pF8XFXuf_5RjbuX1bOfUilSQxGCVTCPVX5Md3rEdQ_aem_21yw2a8iFbIUZK3yFpesKg&source_impression_id=p3_1758675105_P32oaS6dryvDviZk

Instagram: @cozyrockcabin

Cozy Rock Cabin: https://staycozycabin.holidayfuture.com/listings/311027
Cozy Camp Sebec: https://staycozycabin.holidayfuture.com/listings/311051
Cozy Rock Website: http://www.staycozycabin.com

YouTube Channel: https://www.youtube.com/channel/UC_FgMwAgvORd1IwlH1nlC9g