In Episode 3 of The Social Edge, hosts Georgia and Isho dive into a topic that’s more relevant than ever: imposter syndrome, and how it impacts creators, founders, and entrepreneurs in today’s hyper-connected world.

If you’re holding back from posting, doubting your expertise, or feeling like you need everything “perfect” before you start—this episode is your green light.

In this honest, motivational conversation, you’ll discover:

• The mindset blocks that keep creators and founders from launching their personal brands or showing up online
• Why you don’t need influencer status to drive sales—or expert credentials to share your story
• How to build an authentic brand while protecting your mental health and boundaries
• Why courage and vulnerability outperform perfection in the creator economy
• Lessons from Leila Hormozi, Steven Bartlett, and other digital leaders on building trust and taking bold action
• How micro-actions and “messy starts” lead to sustainable growth and digital confidence

This episode is your permission slip to start imperfectly, show up authentically, and move forward—even when you feel like an imposter.

Because in 2025, audiences crave realness over polish, and progress over perfection.

#ImposterSyndrome #CreatorEconomy #MindsetShift #AuthenticBranding #DigitalConfidence #StartMessy #VulnerabilityWins #BuildInPublic #MentalHealthMatters #TheSocialEdgePodcast

In this high-impact episode of The Social Edge, hosts Georgia and Isho tackle one of 2025’s hottest debates: Are digital creators or brands leading the charge in the ever-evolving social landscape?

They break down the real differences and emerging overlaps between two online powerhouses, personal brands built on influence and trust, and businesses focused on conversion and scalability. Discover what happens when creators adopt business tactics, and brands tap into creator-style authenticity.

In this episode, you’ll learn:

• Why creators dominate attention and engagement—and how brands can leverage creator-led strategies
• How trust, storytelling, and community-building drive sales (even without a massive following)
• The winning playbook behind Alex and Leila Hormozi, Steven Bartlett, and Diary of a CEO
• Actionable ways to humanize your brand—no face reveal required
• The rise of personality-driven marketing, micro-influencers, and the power of “building in public”
• Why follower count is less important than conversion, retention, and real impact in 2025

Whether you’re a solo creator, a business owner, or somewhere in between, this episode gives you the clarity and confidence to blend influence with strategy—and win online your way.

Because in 2025, the real winners are those who master both worlds.

#TheSocialEdgePodcast #CreatorEconomy #BrandBuilding #DigitalTrust #Storytelling2025 #CommunityFirst #MicroInfluencers #BuildInPublic #AuthenticMarketing #ConversionStrategy

In this premiere episode of The Social Edge, hosts Georgia and Isho break down the myth of “flawless feeds” and get real about what authenticity means in our digital landscape. We’re cutting through the filters and calling out the curated chaos. From “get ready with me” lives to perfectly messy morning routines, we’re asking: is anything on social media truly real anymore?

We dive into:
- The fine line between being relatable and being curated.
- Why authenticity doesn’t require oversharing (and how to stay true while keeping boundaries).
- How brands can show up with heart (even without a face).
- And why your messy, in-progress self might just be your superpower.

Because in a world where everything is edited, showing up as yourself might be the boldest move you can make.

#Authenticity2025 #CreatorEconomy #DigitalWellness #BrandTransparency #ViralContent #ParentingOnline #CommunityBuilding #TheSocialEdgePodcast