Michael Yormark of Roc Nation Sports International, who heads up the companies agency work in the soccer industry, talks to Simon Evans of The Soccer Business about the history of Jay Z's company, their move into soccer and their new plans to enter the domestic American soccer business.

Chapters

00:00 Michael Yormach's Journey in Sports Management 03:53 Transitioning from NHL to European Soccer 08:41 Roc Nation's Unique Approach to Athlete Representation 11:49 Building Brands Beyond the Field 15:56 Navigating the European Soccer Landscape 19:22 Expanding into Brazil and Africa 22:00 Talent Scouting and Recruitment Strategies 25:01 The Challenge of American Soccer Representation 31:21 The Future of Soccer in America 37:43 Hash Out

Brett Johnson isn't just another American investor in English football - he is also building soccer in the USA with his USL club Rhode Island FC and their brand new stadium.

Having cut his teeth in Phoenix, a friendship with former Ipswich player Frank Yallop led to his move into English football where he has tasted two promotions and a relegation.

Find out Brett's views on Ipswich, the USL and the future of American club soccer.

Chapters

00:00 Investing in Soccer: A Dual Approach 02:04 The Rise of USL: Opportunities and Challenges 07:37 Building a Soccer Community: The Rhode Island Project 11:19 Stadiums and Surrounding Development: A New Era 16:47 Promotion and Relegation: The Future of USL 22:12 Quality Over Quantity: Rethinking Stadium Standards 27:48 The Multi-Club Ownership Model: A New Strategy 35:34 Youth Soccer: Investing in the Future 37:12 The World Cup Effect: A Bright Future for Soccer in the US

In this episode of the Soccer Business Podcast, host Simon Evans sits down with Brett Johnson, a unique figure in the soccer investment landscape. Brett Johnson has made significant strides in both American and English soccer, investing in clubs across different levels. His journey began over a decade ago in Phoenix, where he acquired a Division III club, Arizona United, and transformed it into Phoenix Rising. This venture was marked by the recruitment of notable figures like Didier Drogba, who joined the ownership group and played for the team.

Brett's passion for soccer extends beyond the US, as he has also invested in Ipswich Town in England. His love for English football, where he spent a significant part of his life, drives his belief that true soccer investment must include a presence in England. Brett's approach to soccer investment is not just about owning clubs but also about creating sustainable models that integrate stadiums with surrounding real estate developments. This strategy has been successfully implemented in Rhode Island, where he has developed a $140 million stadium, transforming it into a vibrant live-work-play destination.

Throughout the episode, Brett shares insights into the challenges and opportunities within the USL and MLS landscapes, emphasizing the importance of quality over quantity in stadium development and the potential of USL as a premier development league. His vision for the future includes leveraging the USL's strengths to attract international talent and investment, positioning it as a key player in the global soccer ecosystem. Brett's story is one of innovation, passion, and a deep commitment to the growth of soccer both in the United States and abroad.

USL Deputy CEO and Chief Real Estate Officer Justin Papadakis reveals how the league is in talks with over 70 cities in the USA about building new soccer stadiums and bringing new clubs to communities across the country.

Takeaways

There's real momentum in the USL. The USL's approach to stadium development is unique. City partnerships are crucial for stadium financing. Stadiums are seen as community assets by cities. The fan experience is central to stadium design. Financing stadiums involves complex political and economic factors. The scale of stadium projects varies across USL. New stadiums can significantly increase revenue for clubs. Media presentation is vital for attracting viewers. Investor interest in USL is growing rapidly.

Chapters

00:00 Introduction to USL Stadium Developments 02:48 The Unique USL Approach to Stadium Building 05:51 City Partnerships and Economic Impact 09:10 Fan Experience and Entertainment Districts 12:00 Financing and Municipal Support for Stadiums 14:51 The Scale of Stadium Projects in USL 17:58 The Economics of Soccer Venues 20:55 Revenue Streams and Future Growth 24:00 Media Presentation and Broadcast Quality 26:50 Regional Development and Market Trends 30:06 Investor Interest in USL 32:58 The Future of Soccer in America