In the third episode of The Smokeless Word, we explore a range of topics, from public health policy and harm reduction to political agendas, with Reem Ibrahim, Communications Officer at the Institute of Economic Affairs (IEA). Reem is a familiar face on our TV screens where she eloquently debates societal issues that impact us all. The episode examines smart regulation, freedom of choice, and why policy should be driven by evidence.

This episode is a must-listen for anyone in public health or policymaking. Join Kingsley and Reem for a lively and frank conversation that challenges traditional political orthodoxies.

DISCLAIMER

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only.

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.

The podcast guest was not paid for their appearance.

BAT Investments is the copyright holder of this podcast.

In the second episode of The Smokeless Word, we go behind the brand with Valerie Mras, Senior Vice President of Vapor Brands at Reynolds American. With 17 years of experience, Valerie provides sharp, real-world insight into leading responsibly and driving transformation in a dynamic industry. Together, they explore the power of purposeful marketing, the realities of leading through change, and how established brands can remain relevant while building A Better Tomorrow™.

Join Kingsley and Valerie for an honest, energising conversation about leadership, innovation, and the people behind the progress.

Please note that "Reynolds" is short for the independent group of companies operating under Reynolds American in the US, which is an independent subsidiary of BAT.

DISCLAIMER

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only.

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of the product referred to.

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.

BAT Investments is the copyright holder of this podcast.

In the debut episode of The Smokeless Word, BAT’s Chief Corporate Officer, Kingsley Wheaton, welcomes Rory Sutherland, Vice Chairman of Ogilvy. Together, they explore why businesses fear costs yet overlook missed opportunities, how electric cars could have become more prevalent sooner if governments had attempted to ban them, and Rory’s personal journey with vaping, including why he’s grateful for the option to vape and why he believes forcing vapers outside with smokers is, in his view, “totally barbaric”.

Join Kingsley and Rory for a conversation that challenges assumptions and sets the tone for a podcast about transformation, collaboration, and bold decision-making.

DISCLAIMER

Intended Audience: This podcast is intended for regulators, scientists, policymakers, investors, media and public health bodies only. This material is not intended for US audiences.

Personal Views: The views expressed in this podcast are the personal opinions of the speaker only.

No Product Promotion: Nothing in this podcast is intended to promote or endorse the consumption of product referred to.

Risk and Harm Statements: Nicotine products are addictive and not risk free. Any references to products having a reduced risk or reduced harm are based on the weight of the evidence and assume no continued smoking.

Content Warning: This podcast contains some swearing that may not be suitable for all listeners.

BAT Investments is the copyright holder of this podcast.