The Six-Month Marketing Strategy Every Coach Needs

In this episode of The Coaching Table, we uncover one of the biggest financial mistakes coaches make when trying to grow their business: chasing short-term ad results. Too often, coaches pull the plug on their marketing spend before it has a chance to work, wasting money and momentum. We break down the six-month marketing strategy that creates real results. From understanding platform learning curves to algorithm adjustment and building trust with your audience, this approach transforms your ad budget from a cost into a long-term business asset. If you’ve been frustrated by ads that don’t seem to convert, this episode will shift your mindset from instant gratification to disciplined, sustainable growth.

What You’ll Learn in This Episode

• Why most short-term ad campaigns fail for coaches.
• The six-month rule that ensures marketing success.
• Three critical phases: learning, algorithm adjustment, and authority building.
• How to track the right metrics for long-term ROI.
• Why patience and discipline are the ultimate marketing assets.

“A six-month marketing plan isn’t an expense—it’s an investment in your authority.”

Episode Chapters

00:00 Introduction: The Big Financial Mistake
00:27 Understanding the Marketing Budget Quit
02:21 The Six-Month Marketing Budget Rule
03:20 Phase One: Learning the Platform
03:57 Phase Two: Algorithm Adjustment
04:58 Phase Three: Building Trust and Authority
07:11 Tracking the Right Metrics
08:42 The Danger of Quick Win Hype
10:47 Conclusion: Patience as a Core Business Asset

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