The Simple Rule That Built Warby Parker: Make Good Stuff | EP88 (feat. Neil Blumenthal)

What if the real competitive advantage isn’t marketing… it’s simply making good stuff?

This week Shawn invites Neil Blumenthal, Co-CEO and Co-Founder of Warby Parker, onto the show to break down the Shawnism: Make Good Stuff.

The two discuss why “old industry” doesn’t mean “can’t be improved,” how deeply understanding your customer makes business surprisingly straightforward, AND what happens when you obsess over quality in a world addicted to shortcuts. Neil also shares how Warby Parker disrupted an industry that thought $500 glasses were normal, and built a brand people genuinely trust.

Like Shawn and Neil will tell you, when you build something you’re proud to stand behind, customers feel it. And in the long run, quality always wins.

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