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If your marketing feels inconsistent, it’s probably not your offer...it’s how you’re thinking about your target market.

In this episode, marketing strategist and coach Sharvette Mitchell breaks down what a target market really is and why it’s more than just demographics or job titles. You’ll learn how your audience actually falls into three categories—hot, warm, and cold—and how each group requires a different content marketing approach to move them from awareness to action.

Whether you’re a professional service provider, coach, consultant, speaker, or entrepreneur, this conversation will help you market with more intention.

👉 Ready to apply this strategy to your own business?
Explore Sharvette Mitchell’s coaching services and get personalized support to clarify your messaging, strengthen your visibility, and build a marketing strategy that converts.

Schedule a complimentary "meet and greet" call at www.CallSharvette.com or https://sharvette.as.me/discoverycall

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Sharvette Mitchell, THE PLATFORM BUILDER®, is CEO of Mitchell Productions, which is a marketing and professional development firm based in Richmond, VA.

She was named one of the African American Marketing Association’s 2025 ‘50 Black Marketers to Watch’ for Content and Creative Excellence, a recognition of her leadership, creativity, and industry impact.

After a successful 25-year career in corporate America, with 20 of the years spent in training and development, Sharvette transitioned into full-time entrepreneurship in 2018. She is now focused on coaching and training small business owners across the country. Her ability to blend corporate insight with marketing has positioned her as a trusted advisor in personal branding, visibility strategy, and leadership development.

Sharvette is a graduate of Virginia Commonwealth University with a Bachelor of Science in Marketing. She is also a graduate of the Goldman Sachs One Million Black Women: Black in Business Program.

As a speaker, 8X author, 9X conference producer, and host of the Sharvette Mitchell Radio Show with 788+ episodes, her insights have resonated across various platforms.

Recognized in publications like Yahoo! Finance and HuffPost, and media outlets like CBS 6, Sharvette is a powerful advisor and consultant in today's competitive market.

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250

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Listen on iHeart Radio: https://www.iheart.com/podcast/256-the-sharvette-mitchell-rad-31047507/

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Episode 788 | December 9, 2025, at 6:00pm EST | The Sharvette Mitchell Radio Show

Our season finale!!!

Lashay Simmons Walker is the CEO and Lead Lash Artist of Lashay Lash, a luxury beauty studio in Richmond, VA. With a bachelor’s degree in paralegal studies and an MBA, she blends strong business strategy with beauty expertise to help women look and feel powerful. Over the last four years, Lashay has built her business into a six-figure brand while balancing motherhood, education, and entrepreneurship. She specializes in natural yet elevated lash enhancements and is passionate about delivering a luxury client experience. Now expanding her impact, Lashay is launching a digital lash training program and offering 1:1 business coaching to help beauty professionals grow profitable service-based businesses with confidence and clarity. Her mission is simple: empower women to step boldly into success, transform their confidence, and create the life they deserve.

https://lashaylash.glossgenius.com
https://www.facebook.com/share/1BjmTxToLv/?mibextid=wwXIfr
https://www.instagram.com/lashaylash_

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250

Listen on Spotify - https://open.spotify.com/show/6Er67rVhcSqj8MO7ysL9bV

Listen on iHeart Radio: https://www.iheart.com/podcast/256-the-sharvette-mitchell-rad-31047507/

Listen on BuzzSprout- https://thesharvettemitchellradioshow.buzzsprout.com

Listen on Amazon Music Podcast: https://music.amazon.com/podcasts/7a6dbb45-abf8-4ce7-8202-116b3dbd3f31/the-sharvette-mitchell-radio-show

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In this 10 minute bonus episode, I’m breaking down exactly what smart small business owners should be focusing on right now to set themselves up for a profitable new year.

We’re diving into the REAL questions your customers are asking, what they’re searching for across the web, and the simple shifts you can make to position your business as the go-to choice in your industry.

You’ll learn:

• What your customers are prioritizing at this time of year
• Simple content ideas you can use immediately

Whether you’re a coach, consultant, speaker, beauty professional, therapist, realtor, creative, or any service-based entrepreneur, this episode gives you actionable marketing strategies to grow your brand and elevate your positioning.

If you’re ready to increase visibility, attract more clients, and market your business with confidence — we should chat! Schedule a "meet and greet" call at www.CallSharvette.com

The Sharvette Mitchell Radio Show | www.Sharvette.com

Listen and Subscribe to our Podcast: https://pod.link/281762250

Listen on Apple Podcast - http://itunes.apple.com/us/podcast/the-sharvette-mitchell-radio/id281762250

Listen on Spotify - https://open.spotify.com/show/6Er67rVhcSqj8MO7ysL9bV

Listen on iHeart Radio: https://www.iheart.com/podcast/256-the-sharvette-mitchell-rad-31047507/

Listen on BuzzSprout- https://thesharvettemitchellradioshow.buzzsprout.com

Listen on Amazon Music Podcast: https://music.amazon.com/podcasts/7a6dbb45-abf8-4ce7-8202-116b3dbd3f31/the-sharvette-mitchell-radio-show