The Shady Side of Influencer Marketing: Creatine Gummies and TikTok Shop

In this episode, Nick, James and Michael are all back together to discuss a recent scandal in the world of supplements and influencer marketing. We explore the shady business of creatine gummies getting exposed, the growing role of influencers in promoting products as well as discuss industry accountability and examine how marketing can obscure the truth from everyday consumers. We also discuss our recent viral successes, Michael getting burned by some good adverts and the slippery slope of TikTok Shop.

Prefer to watch? You can find the video version of this episode here on YouTube:
https://youtu.be/CmcxAhEdtPE

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