Are you an Amazon brand owner struggling with rising costs, tightening ad budgets, and the challenge of building authentic social proof? In this powerful episode of The Seller’s Edge podcast, host Jonathan sits down with Joy Pak, the CEO at GetReviews, a leading SaaS platform designed to help Amazon sellers automatically generate compliant, verified customer reviews.

Joy brings over ten years of marketing experience focusing on ecommerce growth and compliance within Amazon’s complex ecosystem. Together, they dive into the critical importance of customer reviews for winning on Amazon in 2025, revealing eye-opening statistics (like how 93% of shoppers depend on reviews before buying), practical tactics to quickly grow review volume, and the realities of navigating Amazon’s strict policies around review solicitation.

Learn why review quantity matters just as much as ratings, how to use compliant package inserts effectively, and why embracing negative reviews can actually boost your brand’s authenticity. Joy also explains how AI and Amazon’s evolving algorithms now weigh reviews differently, and how sellers can optimize their listings with detailed, keyword-rich customer feedback.

If you want to transform social proof into your greatest conversion tool, protect your Seller Account from TOS violations, and adapt to the newest Amazon marketplace challenges, this episode is a must-listen. Whether you’re launching a new product or scaling an established brand, Joy’s tactical insights and real-world examples provide a roadmap for sustainable growth and competitive advantage.

What you’ll learn:

• The “100 Review Rule” and why hitting that benchmark drives trust and sales

• Compliant review generation methods that Amazon allows (and those it doesn’t)

• How to turn negative reviews into a positive brand asset

• The role of AI in review summarization and ranking factors

• How GetReviews helps automate and optimize review collection safely

## 🕒 TIMESTAMPS:

[00:00] Introduction to Joy Pak from GetReviews

[01:10] The Importance of Social Proof

[02:26] Tariffs Causing Sellers to Cut Corners

[04:41] Compelling Case Studies

[06:47] Why Products Need More Than 100 Reviews

[07:46] How Reviews Support PPC

[09:51] Bad Reviews Can Be Good

[11:18] Do Star Ratings Matter More than Reviews?

[15:26] The Challenge of Getting Reviews

[20:18] Competitors & Black Hat Tactics

[22:35] How AI Shopping Assistants Work

[25:30] How GetReviews Helps Sellers

[28:54] Walkthrough Demonstration of GetReviews

[38:03] Joy’s Advice to Brand Owners

[39:59] Recap and Closing Remarks

👤 ABOUT JOY PAK & GETREVIEWS:

Joy Pak is the CEO of GetReviews, helping e-commerce sellers (Amazon, Shopify, Walmart and more) collect more reviews via package inserts, QR codes, and surveys. Learn more at https://www.getreviews.ai/ and use the code: VL15 to get 15% off your first three months.

With deep expertise in ecommerce marketing and seller compliance, GetReviews is a trusted partner for brands seeking authentic growth and improved product discoverability.

Are you ready to future-proof your Amazon business? In this episode of The Seller’s Edge, host Jonathan sits down with Joanna Lambadjieva—founder of Ecom Optimized and a leading expert in AI-driven Amazon strategies—to explore how artificial intelligence is transforming product listing optimization and what that means for e-commerce sellers in 2025 and beyond.

Joanna brings a wealth of experience working with top e-commerce brands across Europe and North America, helping them leverage cutting-edge AI tools like ChatGPT, Claude, and Amazon’s new AI, Rufus. Together, Jonathan and Joanna dive deep into the shifting puzzle that is Amazon SEO, the evolving role of keywords, and the rise of AI gatekeepers that now influence what products customers see.

In this episode, you’ll discover:

• Why traditional keyword stuffing is no longer enough for Amazon success

• How to use customer reviews, Reddit threads, and backend attributes to create listings that resonate with both shoppers and AI algorithms

• Actionable strategies for optimizing your listings for Amazon’s Rufus AI

• How to identify and target your core customer persona for higher conversions

• The ethical considerations of using AI-generated content and synthetic UGC

• Jo’s predictions for the future of agentic AI and what sellers should do now to stay ahead

Whether you’re a seasoned Amazon seller or just starting your e-commerce journey, this episode is packed with actionable advice, real-world examples, and expert commentary on what’s working now—and what’s coming next.

Key Topics Covered:

• AI-powered Amazon listing optimization

• Using data from reviews and Reddit for deeper customer insights

• The impact of Amazon’s Rufus AI on product discovery

• The future of keywords and backend attributes

• Personalization and niche targeting strategies

• Maintaining authenticity and ethics in AI marketing

• Preparing your brand for the next wave of e-commerce automation

👤 ABOUT JOANNA LAMBADJIEVA:

Joanna Lambadjieva is the founder of Amazing Wave, an agency specializing in AI-driven ecommerce solutions for Amazon and online brands. With deep expertise in marketing and technology, Joanna helps businesses seamlessly integrate AI, streamline operations, and train teams for the future of ecommerce. Her mission: empower sellers to unlock growth and stay ahead in the AI-powered marketplace.

Visit the Amazing Wave website: https://amazingwave.digital/

## 🕒 TIMESTAMPS:

• [00:00] AI In Ecommerce

• [00:55] AI Has Transformed Listing Optimization

• [03:07] How Does AI Understand Listings

• [04:47] Leveraging Reddit

• [05:31] Aggregating Insights with GummySearch

• [07:01] Backend Optimization and Keywords

• [09:40] Leveraging AI for Keyword Optimization

• [10:31] Titles Should Be Written By Humans

• [11:08] Discussing Rufus Patent

• [11:58] The Key To Optimizing Titles

• [12:50] Brandon Young’s Optimization Framework

• [14:28] Highlighting Benefits In The Title

• [16:24] Appealing To Specific Demographics

• [19:27] Disconnect Between Listing Elements

• [22:14] Pain Points For Implementing AI

• [24:30] Ethical Concerns

• [26:07] How AI Can Hurt Brand Reputation

• [27:45] What’s Next For AI In Ecommerce?

• [30:44] Recap and Closing Remarks

If you’re an e-commerce seller tired of seeing your ideas and hard work ripped off by knockoffs, this conversation is your playbook for real brand protection and growth.

Our guest, Shannon Roddy, is the VP of Sales & Marketing at Avenue7Media—a powerhouse agency with over 450 years of combined Amazon and Walmart experience. Avenue7Media helps brands win with everything from advanced Amazon advertising (DSP & CTV) to catalog health, customer engagement, and competitive strategy. Shannon has worked with over 250 companies and empowers entrepreneurs to launch, grow, and defend their brands online.

In this episode, you’ll learn:

• Why “dupe culture” is exploding and how to fight back as an Amazon seller

• The difference between protecting your product and protecting your brand—and why the latter matters more

• How to trademark your brand, secure patents, and use intellectual property as a strategic defense

• Actionable steps for creating a memorable brand name and logo that stand out in any category

• How to build emotional connection and loyalty through storytelling and customer experience

• Proven strategies to go premium, add value, and make your brand impossible to ignore—even in crowded markets

Whether you’re just starting out or running an established Amazon storefront, Shannon’s insights will help you outsmart imitators, safeguard your brand, and build a business that lasts.

Key topics covered:

• Amazon brand protection

• E-commerce strategy and growth

• Trademarks, patents, and IP for sellers

• How to stop copycats and hijackers

• Building brand equity and emotional connection

• Avenue7Media’s 7Avenues™ framework

• Real-world tips for Amazon and Walmart sellers

👤 ABOUT SHANNON RODDY & AVENUE7MEDIA:

Vanessa is a true thought-leader in the Amazon community with years of hands-on experience working with brands of all shapes and size. In addition to lending her voice to ecommerce discourse, Vanessa is also the founder of Online Seller Solutions.

Whether you’re a new seller needing ad hoc support or a Fortune 100 brand seeking custom solutions, Avenue7Media’s comprehensive approach and proven track record make them the trusted choice for over 10,000 brands.

Visit the Avenue7Media website: https://avenue7media.com

🕒 TIMESTAMPS:

• [00:00] Build An Unbeatable Amazon Brand

• [01:04] The Rise of the Dupe Culture

• [04:39] Brand Protection Vs Brand Identity

• [06:44] Brand Trademarks

• [10:45] What Prospective Sellers Should Consider

• [15:28] Defending Against Knockoffs

• [17:51] A Moat of Defensibility

• [21:38] New-To-Brand Customers

• [22:51] Amazon Brand-Tailored Promotion

• [24:01] Converting Bad Customer Experiences

• [29:00] The Right Way to Engage Customers

• [30:45] Product Assortment

• [35:15] Customer Preferences Are Always Changing

• [37:07] How Can Legacy Brands Compete with Knockoffs?

• [41:06] Customer Loyalty Is At An All-Time Low

• [46:44] Recap and Closing Remarks