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The Seller's Edge

The Seller's Edge

De: Viral Launch
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"The Seller's Edge" podcast is a window into the world of eCommerce and the art of selling. Explore the strategies, tactics, and secrets that top sellers use on their way to success. Learn about all aspects of eCommerce, from leveraging viral trends to mastering the art of customer service. Hosted by Jonathan D’Ambrosio, each episode is a treasure trove of knowledge, where you'll learn many valuable tidbits about selling in the digital age. Whether you're a seasoned eCommerce pro or just starting your online selling journey, "The Seller's Edge" is here to help you in the fast-paced world of digital retail. Welcome to "The Seller's Edge”. Economía Gestión y Liderazgo Liderazgo
Episodios
  • GENIUS PRODUCT DESIGN TWEAKS THAT SKYROCKET AMAZON PROFITS

    GENIUS PRODUCT DESIGN TWEAKS THAT SKYROCKET AMAZON PROFITS
    Sep 29 2025

    The Real Product Development Blueprint for Amazon Sellers

    In this episode, host Jonathan dives deep with product design and brand strategy expert Kyle MacDonald, who brings over a decade of experience helping e-commerce brands launch successful products on Amazon and beyond. Kyle, currently leading product innovation at Aromatherapist LLC and formerly a design lead at Thrasio, shares a no-nonsense framework for building products that truly connect with customers and avoid the costly pitfalls most sellers face.

    If you’re an Amazon brand owner or e-commerce entrepreneur wondering how to validate your product ideas, navigate manufacturing timelines, or craft compelling brand stories rooted in real customer needs, this episode is packed with actionable insights for you. Kyle breaks down the complete product development process—from dedicating at least 16% of your budget to frontline research to the iterative testing and synthesis required to get your design right before manufacturing.

    Listeners will learn why “feature bloat” is a silent killer of competitive products, how to tap into customer rituals to build loyalty, and why the timing and collaboration with manufacturers can make or break your launch. Discover how marrying product design with marketing storytelling leads to authentic brands that outperform on Amazon’s crowded marketplace.

    Episode highlights include:

    • The critical role of deep market, consumer, and technical research before investing in inventory

    • Why precision and narrow focus beat trying to please everyone with product features

    • A breakdown of stages: research, prototype development, validation, design for manufacturing, and launch

    • How “fail fast” means smart, iterative testing—not rushing to ship

    • Aligning authentic customer feedback with your marketing message for genuine brand stories

    • Insider tips on working with overseas manufacturers to ensure quality and speed

    Equip yourself with the tools and mindset to take your Amazon product from idea to bestseller, saving time, expense, and costly mistakes. Whether you’re launching your first product or scaling an established brand, Kyle’s expertise will inspire you to build smarter, faster, and with real customer connection.




    👤 ABOUT KYLE MACDONALD:

    Kyle MacDonald is a product designer and brand strategist with over a decade of experience helping e-commerce, CPG, and lifestyle brands bring winning products to market. He has held key roles at Thrasio, one of the leading Amazon acquisition companies, where he applied his expertise in research-driven design and customer validation. Kyle has also served as a design instructor at the University of Utah, where he teaches the principles and methodologies that separate successful product launches from costly failures. His approach emphasizes focused product development, strategic prototyping, and building authentic brand stories grounded in real customer needs.



    ## 🕒 TIMESTAMPS:

    [00:00] Introduction

    [00:49] Everyone Rushes Products

    [01:42] Manufacturing Can Be Tricky

    [03:04] Fatal Product Flaws

    [07:58] Seller Blindspots

    [10:26] Leveraging Failures

    [11:58] You Have To Prove Yourself Wrong

    [12:49] 3 Kinds of Research

    [15:13] Turning Insights Into Innovation

    [17:28] Get A Headstart on Marketing

    [20:04] Design Vs. Technical Feasibility

    [23:15] Skipping A Step Can Be Fatal

    [25:03] Ensure Your Product Is Manufacturable

    [27:11] Timeline For Tooling & Production

    [33:05] The Most Problematic Part of The Process

    [35:45] Balancing Product & Marketing

    [40:32] Small Changes, Massive Impacts

    [46:37] Recap and Closing Remarks
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    47 m
  • Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford

    Boost Your Amazon Brand Sales by Optimizing Your Website with Matthew Stafford
    Sep 8 2025
    In this episode of The Seller’s Edge, Jonathan welcomes Matthew Stafford, Managing Partner at Build Grow Scale, a leading expert in e-commerce conversion optimization with more than 27 years of experience helping online brands scale. Matthew dives into the critical website strategies that Amazon sellers and direct-to-consumer brands need to master to maximize conversions, reduce cart abandonment, and build lasting customer trust. Listeners will discover why simplifying your website is often more powerful than adding more features, how to use post-purchase feedback surveys to uncover hidden customer roadblocks, and why limiting product choices can actually boost sales. Matthew also explains how AI-driven insights from platforms like GA4 and Shopify help brands optimize their sites with real data, and why showcasing authentic reviews—even the critical ones that show your brand’s responsiveness—builds customer loyalty. This episode covers essential topics such as effective FAQ design, balancing sales versus brand building, popup timing that doesn’t disrupt user experience, user testing to identify surprising pitfalls, the importance of clear, customer-focused CTAs, and best practices for meaningful A/B testing. Whether you’re building your first e-commerce store or optimizing a growing Amazon brand’s DTC channel, Matthew’s actionable advice offers practical steps to create a frictionless shopping experience that drives sales and strengthens your brand identity. What You’ll Learn: How to identify and fix website friction points using real customer data Why simplicity and clarity lead to better shopper engagement and sales The paradox of choice and how fewer product options convert better Tips for writing effective CTAs that gently guide, not overwhelm The surprising conversion power of showcasing responsive, mixed reviews How to time popups and forms to reduce abandonment and improve user experience 👤 ABOUT MATTHEW STAFFORD & BUILD GROW SCALE: Build Grow Scale specializes in helping e-commerce businesses increase their revenue, profit, and growth. They offer a proprietary "Revenue Optimization™" system through two main services: a "Done For You" service where their experts handle execution, and a "Mentorship" program with educational courses and workshops. The company claims to have helped generate over $400 million in e-commerce sales and works with businesses of all sizes and on various platforms. They provide free strategy sessions with trained specialists to diagnose business problems. Visit the Build Grow Scale website: https://buildgrowscale.com/ ## 🕒 TIMESTAMPS: [00:00] Matthew Stafford from Build Grow Scale [00:44] Common Issues with D2C Websites [02:28] Recent Shifts In Website Optimization [03:59] Short Term Boosts Vs. Long Term Brand Building [06:01] Unconventional Strategies [08:32] Avoid “Banner Blindness” [09:42] Using Website Pop-Ups [11:03] Ways To Identify Issues with UX [12:58] Surprising Feedback From Users [14:44] Most Effective Use of CTAs [18:16] Building Trust With A Website [20:04] Content Optimization [21:25] Search Terms Vs. Keyword Implementation [22:22] Strategies To Reduce Cart Abandonment [24:33] Limit Product Offerings [26:10] A/B Testing Pages [28:14] The One Thing Sellers Should Focus On [29:27] Recap and Closing Remarks
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    31 m
  • Stop Losing Money on Returns & Missed Upsells

    Stop Losing Money on Returns & Missed Upsells
    Aug 19 2025
    In this episode of The Seller’s Edge, we’re joined by Hamish McKay, co-founder of OrderEditing—a groundbreaking tool revolutionizing how e-commerce brands handle post-purchase order changes. Hamish brings firsthand experience from managing multimillion-dollar fashion brands and high-profile merchandise campaigns, sharing deep insights into common operational headaches that impact customer experience and profitability. If you run an Amazon or Shopify brand, or any online store, this conversation is a goldmine. Hamish explains why order mistakes at checkout—like wrong addresses, product variants, or sizes—can lead to soaring returns, wasted fulfillment costs, and negative brand reputation. He dives into how giving customers a simple grace period to update or cancel orders before they ship can dramatically cut return rates by up to 10% and reduce thousands of support tickets. Beyond fixing errors, Hamish reveals how strategic post-purchase upsells integrated directly into the order editing flow can add thousands of dollars in daily revenue—without additional ad spend. Tune in for practical advice on integrating order edits with backend ERPs like NetSuite, managing inventory risks, and handling seasonal surges like Black Friday or Mother’s Day flawlessly. Whether you’re scaling your D2C brand or optimizing your Amazon storefront, you’ll walk away with actionable strategies to improve operational efficiency, elevate customer satisfaction, and boost your bottom line. What You’ll Learn: Why many brands struggle with costly post-purchase order mishaps How self-service order edits reduce returns and improve CX The hidden revenue upsell opportunities after checkout Best practices for inventory sync and preventing overselling Managing critical order workflows during peak shopping seasons Insights from a founder dedicated to solving the “unsexy” but vital e-commerce problems 👤 ABOUT HAMISH MCKAY: Hamish McKay built eCommerce software that over 250,000 shoppers use every month. As CEO and Co-founder of Order Editing, he's enabled online shoppers to make amendments to their order after purchase without contacting customer service. In 12 months, he scaled from a $50K angel cheque to seven figure revenues and 30% profit margins. Order Editing is trusted by brands generating $5B+ in combined annual sales like Kitsch, Hexclad, and Oh Polly. His journey began at 20 in customer service at MrBeast's empire, where frustration with manual order changes sparked the idea that became a multi-million dollar solution. Visit Order Editing website: https://orderediting.com/ Connect with Hamish on LinkedIn: https://www.linkedin.com/in/hamish-mckay/ Order Editing Shopify App: https://apps.shopify.com/order-editing ## 🕒 TIMESTAMPS: [00:00] Introduction [01:05] Common Challenges with Orders [03:29] Inventory Strategy & Returns [09:04] Native Tools on Shopify [11:52] What Inspired Order Editing [14:18] Profitable Upselling Feature [20:34] Customer Experience Vs. Operational Efficiency [23:17] Automation Is Killing Loyalty [26:11] Trends In Product Categories [28:15] Trends In Seasonality [31:06] Seamless Integration of Order Editing [32:29] Overselling and Inventory Discrepancies [34:13] Upselling Opportunities [37:43] Upcoming Order Editing Features [40:40] Recap and Closing Remarks
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    42 m
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