The Self, Remixed: How AI Personas Are Reshaping Our Sense of Identity

What happens to identity when the people we follow aren’t people at all? In this episode of AnthroIntelligence: Culture, Cognition, and Code, I explore how AI-generated influencers—synthetic personas like Mia Zelu and Lil Miquela—are blurring the line between personhood and performance. These digital beings have no memory, pain, or past, yet millions adore them as if they did.

From ancient myths and saints to AI idols and virtual celebrities, we’ve always loved our fictions. But now, the fiction can love us back—or at least pretend to. As the age of synthetic fame dawns, we must ask: when every persona is a product, what remains of the self?

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