Doing Business Gently: Business Clarity and Personal Branding for Women with Online Service Based Businesses

De: Marta Goertzen | Gentle Business Coach | Business Clarity | Personal Branding for Women
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  • Resumen

  • Business Clarity, Alignment & Personal Branding for Women. ** Do you ever wonder if there is a different way to do business? ** Have you ever felt like something was wrong with you because your business feels so hard? ** Or have you ever asked yourself, shouldn’t I know what I want to be when I grow up by now? Maybe you’re a massive introvert, shy, or considered an HSP, a highly sensitive person, or maybe you feel like you’ve never really fit into what and who the standard online business coaching says you need to be in your business. Does any of this sound familiar? I’m raising my hand as a founding member of that club. Welcome fellow misfit. Hey there. I’m Marta Goertzen, host of the Doing Business Gently podcast. If your business feels hard and nowhere near gentle, I’m glad you are here. This is a safe place where we will be talking about: ** Life business integration, and we approach that idea of integration through creating an aligned business that fits you, your values and priorities, your personality, and the current season of life you are currently in. ** We also do that by talking about finding business clarity so that you’re not constantly second guessing every decision that you make in your business. ** And maybe even more importantly, we are going to talk about working from a habit and a place of rest. ** From time to time, we’re also going to ask the question, where does our faith fit into our entrepreneurial journey as we are creating a gentle business? If you are ready for tips, ideas, resources, and engaging conversations on developing healthy business habits and routines to help you uncover, or maybe remember your entrepreneurial identity, build a strong personal brand that grows with you and how to build a business based on your values and priorities, you are in the right place. The goal of this podcast is to help women just like you develop online businesses that honors your need for rest, create a flexible and agile business that fits the current season of life you are in and the space to figure it all out. Welcome to Doing Business Gently. ＞＞Website: https://SelahStudios.co ＞＞ IG: https://Instagram.com/martagoertzen ＞＞ FB: https://Facebook.com/selahstudiosco ＞＞ Pinterest: https://Pinterest.com/selahstudiosco
    Copyright 2023-2025 All rights reserved.
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Episodios
  • 92 || Why You Feel Stuck in Your Business (& why it's not your fault!)

    92 || Why You Feel Stuck in Your Business (& why it's not your fault!)
    Mar 19 2025
    Why You Feel Stuck in Your Business (& Why It's Not Your Fault)

    Are you waking up feeling like your business is wearing you instead of the other way around? In this episode, I share why many women entrepreneurs outgrow their businesses without realizing it. I explain the difference between temporary stuckness and when you need a full reset. Plus, I introduce my Rediscover, Redefine, Realign™ framework that can help you move forward again.

    What you'll learn:

    • The two types of "stuckness" and how to tell them apart
    • Why feeling stuck is often a sign of growth, not failure
    • Common mistakes we make when trying to fix our misaligned businesses
    • How to recognize when you've outgrown your business model

    Important Timestamps:

    • 00:00:00 Introduction and my personal experience
    • 00:02:19 "What got you here won't get you there"
    • 00:02:40 Two types of stuckness explained
    • 00:05:55 Common misdiagnoses of business problems
    • 00:09:51 Understanding the alignment gap
    • 00:12:20 Signs you've outgrown your business
    • 00:15:40 Introduction to the Rediscover, Redefine, Realign framework
    • 00:19:54 Invitation to connect

    Links & Resources:

    • Connect with me on Instagram: https://Instagram.com/martagoerzen
    • Visit my website: https://SelahStudios.co/
    • Blog Post & Transcript: https://SelahStudios.co/92
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    20 m
  • 91 || Redefining Genuine Self-Care In A Gentle Business

    91 || Redefining Genuine Self-Care In A Gentle Business
    Mar 12 2025
    Self-Care is Not a To-Do List: A Gentle Approach for Women Entrepreneurs

    Have you been doing self-care all wrong? Buckle up for a game-changing conversation about what truly caring for yourself looks like.

    In this episode, I'm getting real about self-care—and why our Pinterest-perfect ideas might be totally missing the point. If you're a woman entrepreneur who's tired of feeling burnt out, this episode is your roadmap to a gentler way of taking care of yourself.

    What You'll Learn:
    • Why self-care isn't another item on your to-do list
    • Simple ways to listen to what your body really needs
    • How paying attention can prevent entrepreneurial burnout
    • Practical, no-fuss strategies for nurturing yourself
    Key Timestamps:
    • 00:00:00 Intro
    • 00:02:29 What self-care really means
    • 00:05:13 Why self-care is a necessity, not a luxury
    • 00:08:39 Redefining self-care in practical terms
    • 00:14:38 Simple ways to practice self-care
    Resources Mentioned:
    • Dr. Sandra Dalton Smith's work on seven types of rest: Rest Quiz - https://www.restquiz.com/quiz/rest-quiz-test/
    • Blog Post & Transcript: https://SelahStudios.co/91
    Connect with Marta:
    • Website: https://SelahStudios.co
    • Instagram: https://Instargram.com/martagoertzen

    Ready to transform how you think about self-care? Listen now and give yourself permission to breathe.
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    20 m
  • 90 || 4 Key Components of Building a Personal Brand for a Gentle Business

    90 || 4 Key Components of Building a Personal Brand for a Gentle Business
    Mar 5 2025
    4 Key Components of Building Personal Brand for a Gentle Business

    Do you find personal branding overwhelming? In this episode, I share my approach to personal branding for gentle businesses. I explain why personal branding doesn't have to feel heavy or complicated. Instead, it can be an authentic way to connect with your audience.

    You'll learn my four-part framework for creating a personal brand that aligns with who you are and the gentle business you want to build. I also reveal the biggest mistake most entrepreneurs and graphic designers make when it comes to branding (hint: it's about where they start the process).

    In this episode you'll learn:

    • Why understanding your core identity is the first step to authentic branding
    • How to connect with your audience by understanding their journey
    • Ways to communicate that feel natural to you
    • Why visuals should support, not lead, your brand strategy
    Episode Timestamps:

    00:00:00 What personal branding truly means for gentle businesses

    00:02:51 The four key components of a personal brand

    00:03:47 Step 1: Core Identity - Understanding who you are

    00:06:22 Step 2: Audience Identity - Understanding who you serve

    00:08:58 Step 3: Connection Identity - How you naturally communicate

    00:12:44 Step 4: Visual Identity - Supporting your brand story

    00:15:53 Recap of the four steps

    00:16:42 Business personality quiz offer

    Links and Resources:
    • Business Personality Quiz: https://SelahStudios.co/quiz
    • Simon Sinek's "Start with Why" book: https://www.amazon.com/Start-Why-Leaders-Inspire-Everyone/dp/1591846447
    • Blog & Transcript: https://SelahStudios.co/90
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    18 m
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