We have Chad Wilton, co-founder of the Peak Conference, joining the pod to discuss launching their inaugural sports technology and innovation event in Las Vegas. We cover the conference goals, partners, and why bringing startups, investors, and enterprise teams together matters for speeding up sports innovation.

The conversation highlights programming like startup pitch competitions, exhibitor opportunities, marquee partners (NBA, FIFA, AWS, Lenovo, NVIDIA), networking tools, and the conference’s energetic approach — balancing business, deal-flow and fun activities for the sports tech community.

Come join the convo! #SeedTalk

NFL great Shawne Merriman joins Seed Talk to discuss his transition from elite athlete to entrepreneur, building the Lights Out brand and Lights Out Extreme Fighting, and leveraging TV, advertising, and AI-driven tech to grow fan engagement.

He shares practical advice for athletes: find the passion that drives you, surround yourself with the right team and mentors, learn the business before launching, and create solutions that fill market gaps.

Come join Sterling to talk some hoops as the NBA continues to search for the viewership answer as All-Star weekend concluded. Talking the Wuthering Heights review, FIBA video program and finish out with some quick sports tech updates.