Episodios

  • Ep.83-This Is Your Brain on Marketing

    Ep.83-This Is Your Brain on Marketing
    Apr 30 2025
    This Is Your Brain on Marketing Have you ever wondered why you fall for ads you know are too good to be true?Why you feel a twinge of FOMO after scrolling social media?Or why sometimes your brain says “yes” before you even know what’s happening? You’re not broken. You’re human.And today on The Seed, we dive deep into why that happens — and what it means for you, your business, and your mental health. I’m so excited because I had the absolute joy of sitting down with Nicole Powell, a powerhouse in the world of neuromarketing and brand strategy. Nicole broke down how marketing doesn’t just "influence" you — it taps into your subconscious in ways most of us don’t even realize. (Spoiler alert: even when you think you’re immune, you’re not.) Here’s a peek at what we cover: Neuromarketing 101: What it is, why it matters, and how brands use it to get inside your head (in ways you don't even notice). Why market research isn’t always enough: How people say one thing but do another — and why it matters for your brand strategy. The truth about marketing promises: Those “quick wins” you see online? Yeah... we’re breaking down why they often don’t work (and why it's not your fault when they don’t). The emotional cost of false marketing: How believing you’re “failing” because of empty promises damages your mindset — and what to watch out for. How to market with integrity: What good marketing looks like, and how you can build real connections without manipulation. Nicole and I also got real about the mental weight of constantly trying to "keep up" online — and why giving your ideas time to breathe might be the best marketing strategy you’re not using yet. If you’ve ever felt overwhelmed by marketing, jaded by false promises, or just tired of chasing trends that don't feel authentic to you — this episode is going to feel like a deep breath of fresh air. You don’t have to change who you are to succeed.You just need to understand the world you’re operating in — and how to protect your mind (and your mission) while doing it. 🎧 Listen to the full episode here: On Apple And if you want to learn more about Nicole’s work (seriously, she’s a marketing magician who actually cares about people, not just profits), head over to: https://nicolepowellbrand.com/ 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    34 m
  • Ep.82-Delegation, Growth, and Getting Your Time Back with Molly Rose Speed

    Ep.82-Delegation, Growth, and Getting Your Time Back with Molly Rose Speed
    Apr 23 2025
    You Don’t Have to Do It All Alone Let me set the scene: I’m hopping on a Zoom, and somehow I’ve magically become “Patty.” No idea how. Tech gremlins? Maybe. But after a quick identity swap and a good laugh, I got to have one of the most insightful, refreshing conversations with Molly Rose Speed—and I knew immediately this one needed to be shared. Molly is the founder of Virtual Assistant Management and the brains behind a certified virtual assistant training academy that isn’t just about checking boxes—it’s about creating real, reliable, business-ready support for entrepreneurs who are ready to stop juggling it all. Here’s what made this conversation hit home: as solopreneurs, we start businesses to create freedom. To be there for our kids. To pursue our passions. To build something meaningful. But somewhere along the way, we become everything in our business. CEO. Customer service rep. Marketing director. Inbox gatekeeper. Canva designer. Accountant. IT. Travel agent. Sound familiar? Molly knows that story well—because she lived it. She walked away from the corporate cubicle, became a virtual assistant before the world even had a name for it, and built a business that now helps other VAs get certified and matched with entrepreneurs who need their help. What We Covered: The two biggest commodities in business: time and money. Why the VA world is more than just task-ticking—it’s a relationship, a partnership, and yes, even a bit of matchmaking. When you’re actually ready to hire a VA—and when you’re not. How Molly's training ensures VAs are prepared, professional, and passionate about helping your business grow. And how getting just 5 hours a week back can change everything. Molly breaks it down beautifully—if you’re spending $25–$30/hour on a VA, could you be freeing yourself up to go earn $100 in that same hour? Or even better: could you be spending that hour at your kid’s soccer game or NOT replying to emails at midnight? Here’s the thing: delegation isn’t just about scaling. It’s about breathing again. It’s about bringing joy back to your work and clarity back to your days. And if you’re anything like me—running a business, managing family life, and dreaming bigger than your hours allow—you deserve that support. If you’re curious about what a virtual assistant could do for your business (or if you want to become a VA yourself), visit Molly’s site:👉 www.virtualassistantmanagement.com You’ll find her free masterclass, details about the certification, and how to book a discovery call with her team. This isn’t about doing more. It’s about doing better—with help. You’ve got this. And you don’t have to do it alone anymore. 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    21 m
  • Ep.81-Push or Plateau: Which Path Are You On?

    Ep.81-Push or Plateau: Which Path Are You On?
    Apr 16 2025
    Push or Plateau: Which Path Are You On? Have you ever hit a point in your business where you’re busy — working, checking things off — but deep down, you know you’re not really growing? You’re stuck in what I call the actively waiting space. It feels like progress because you’re moving... but in reality, you’re staying right where you are. And you know what? It happens to all of us. Myself included. In fact, it’s completely normal — especially after the whirlwind of getting your business off the ground. (Trust me, that early startup phase? It’s like the first trimester of pregnancy — exhausting, emotional, and almost invisible to the outside world.) But here’s the thing nobody tells you: The growth phase doesn’t happen automatically. In business, growth isn’t passive — it’s a choice. And that choice starts when you realize you have two options: ✅ Push into the uncomfortable spaces that lead to real momentum ✅ Or stay in the comfort zone and slowly plateau In this week’s episode of the podcast, I'm breaking down: → Why pushing doesn’t mean working yourself into the ground → What "pushing" actually looks like in a sustainable, life-giving way → How to recognize when you’re stuck in the actively waiting phase → Simple, real-world examples of small risks that lead to big growth If you’re craving honest encouragement and real action steps — without the hustle culture guilt — this episode is for you. 🎧 Click here to listen to Push or Plateau: Which Path Are You On? (and get the nudge you didn’t even know you needed) You can listen to the full episode [here]. And if you love what you hear, don’t forget to subscribe, share it with your people, and leave a review. Let’s keep cultivating growth and empowering women — together. 🌱 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    10 m
  • Ep.80-From $600K in Debt to 10X Success

    Ep.80-From $600K in Debt to 10X Success
    Apr 9 2025
    Growth Doesn’t Happen in a Silo: Lessons from Linda McKissick If there’s one thing I will keep shouting from the rooftops, it’s this: connections don't happen when you stay hidden away. Growth — real, transformational growth — requires courage. It requires stepping outside your comfortable circle and putting yourself out there, even when it feels a little scary. And this week on The Seed, I had the absolute joy of interviewing someone who embodies that spirit: Linda McKissick. Linda’s story is one of resilience, determination, and true entrepreneurial grit. From being $600,000 in debt in her mid-20s to building an empire in real estate and entrepreneurship, Linda’s journey proves that success isn't about having more resources — it's about using what you have with intention and drive. During our conversation, Linda shared powerful insights on what it really takes to grow — not just in business, but as a person. She talked about the importance of understanding your own unique talents, of getting back up after setbacks, and of surrounding yourself with people who inspire you to dream bigger. One of my favorite takeaways? 🌟 Progress is only truly visible when you look backward. It’s so easy to get stuck focusing on where we aren't yet. But when you pause and reflect on how far you've already come, you realize you're building something stronger than you ever imagined. Linda also reminded us that success isn’t about being the smartest or most connected person in the room. It’s about tapping into your unique gifts, staying true to your goals, and taking the scary steps — like hiring your first assistant, going after that big deal, or simply reaching out to someone you admire. Here are a few gems Linda shared that I know I’ll be holding onto: Find your energy points. What lights you up? What feels effortless? Double down on those. Surround yourself with people who see your potential — not those who try to dim your light. Set scary goals. If your dreams don't make you a little nervous, they aren’t big enough. Stay in action. Progress comes from doing, not just knowing. And if you take anything away from our conversation, I hope it’s this: Big, beautiful opportunities are waiting for you — but you have to be willing to step out, connect, and claim them. You can listen to the full episode [here]. And if you love what you hear, don’t forget to subscribe, share it with your people, and leave a review. Let’s keep cultivating growth and empowering women — together. 🌱 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    38 m
  • Ep.79-One Small Shift That Can Change Your Business This Week

    Ep.79-One Small Shift That Can Change Your Business This Week
    Apr 2 2025
    One Small Shift That Can Change Everything in Your Business This Week Let's just get straight to the point. What Are You Actually Doing to Move the Needle? I had a moment this week. I was staring at my color-coded calendar (yes, I love my color coding) and realized… it was packed. But I couldn’t help but think—what in all of this is actually moving my business forward? Not just checking off boxes or staying busy. I mean the real, momentum-building stuff. So here’s the shift: Audit your week. Look at everything you have on your plate and identify the tasks that do one (or more) of these three things: Bring in revenue Grow your visibility or network Deepen meaningful connections Everything else? It’s probably just noise. Filler. The busy work that makes us feel productive without actually creating change. Choose ONE High-Impact Action This Week Now comes the fun part. I want you to pick just one high-impact action to focus on this week. Not five. Not twenty. One. Stuck on what that could be? Here are a few ideas to get you started: Reach out to a past client or warm lead. Send a quick message: “Hey, thinking of you! How’s everything going?” Go live on Instagram or LinkedIn with a quick story or a lesson you’ve learned—just make sure there’s a clear call to action. Pitch yourself to a podcast. (Yes, even this one!) Share your story. You never know who’s waiting to hear it. Create a flash offer—just for your audience. Maybe it’s a 24-hour deal on your service or product. Email your list and remind them what you’re currently offering. Don’t assume they know! Ask for a referral. Your people won’t think to refer you unless you ask. None of these require a Canva graphic or a full-blown funnel. All they need is a little courage and the decision to show up differently. Remember—revenue, visibility, connection. That’s your filter. You Don’t Have to Do This Alone! Here’s the truth no one talks about: You can know exactly what to do… but trying to do it alone? That’s where most of us get stuck. That’s why I created Dandelion-Inc. Even if you’re a solopreneur, you shouldn’t have to go it solo. Inside our community, women are sharing ideas, testing offers, celebrating wins, and navigating the hard stuff—in real time. There’s accountability. There’s encouragement. And most of all, there’s real connection. Because it’s not about being “on” all the time. It’s about being honest. Being yourself. And knowing someone’s got your back when you go for that bold move or scary ask. So here’s my simple invitation: You are welcome here. If you’ve been craving a community that’s warm, real, and in it with you, I’d love to connect. Click [here] to schedule a quick one-on-one (I’m slightly obsessed with my Calendly), and let’s talk. 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    11 m
  • Ep.78- The 6-Step Plan You Actually Have Time To Grow Your Business

    Ep.78- The 6-Step Plan You Actually Have Time To Grow Your Business
    Mar 26 2025
    How to Build a Lean Marketing Engine with Sarah Noel Block of Tiny Marketing We’re rolling into 2025 with powerhouse guests on The Seed, and this week is no exception. I had the pleasure of sitting down with one of my top five favorite podcast hosts of all time—Sarah Noel Block of Tiny Marketing. If you’ve ever felt overwhelmed trying to "do it all" when it comes to marketing, this episode is your breath of fresh air. Sarah breaks down how to build a lean, powerful marketing engine in six easy steps. Whether you're flying solo or managing a tiny team, this episode is for you. She lays out actionable advice on identifying your dream clients, creating a signature framework, picking your main channel, and turning one core piece of content into consistent results—without the burnout. We also dive into what she calls the “gateway offer”—a strategic entry point for clients that creates connection, trust, and value…without feeling like a sales pitch. Spoiler alert: it works. What I love most about Sarah is how real she is about her journey—from crying in her cubicle as a one-person marketing team to helping businesses hit record-breaking revenue. Her approach is practical, impactful, and designed for those of us who want results without sacrificing sanity. 🎧 If you’re done chasing algorithms and ready to market smarter (not harder), tune in now. And don’t forget to check out her podcast, Tiny Marketing, especially the episode on LinkedIn—it’s a favorite of mine and packed with golden nuggets. Let’s keep growing, learning, and building together. 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    37 m
  • Ep.77- Unlock Your Superpower: The Strength You Didn’t Know You Had

    Ep.77- Unlock Your Superpower: The Strength You Didn’t Know You Had
    Mar 19 2025
    Your Hidden Superpower (And a Fun Quiz to Prove It!) You have a superpower. No, I don’t mean in a cape-flying, laser-vision kind of way (though, if you do have that, call me immediately because I have so many questions). I mean that thing you do so effortlessly, so naturally, that you don’t even see it as special. But guess what? It is. We Normalize Our GiftsWe brush off compliments. We assume everyone thinks, acts, or moves through life the way we do. But the truth is, what comes easy to you doesn’t come easy to everyone else. Maybe you’re the one who always has the plan. Maybe you’re the person who makes everyone feel heard and seen. Maybe you’re the creative thinker who can see solutions before anyone else realizes there’s a problem. Maybe, like journalist Audrey Cooper, your superpower is pinpointing exactly who is an a**hole (yes, that’s a thing, and yes, it’s useful). But here’s what happens: we tell ourselves that if something isn’t hard, it must not be valuable. Lies. Absolute lies. ✨ Your Superpower Is Your Magic ✨ Think about it: Have you ever watched someone do something effortlessly and thought, How do they do that?! Now flip it. Someone is looking at YOU the same way. Your strengths aren’t random. They are gifts that make you, YOU. 💡 How to Start Owning Your Superpower Instead of brushing off compliments, listen to them. Pay attention to what people always come to you for. Think about the things that feel effortless to you but leave others in awe. And because I love making self-discovery fun, I created a Superpower Quiz just for you! 🎉 It’s quick. It’s fun. It’s ridiculously accurate. And it might just make you see yourself in a whole new light. 👉 Click Here to Take the Quiz! 👈 When you get your results, DM me on Instagram or even email me direct at lisa@dandelion-inc.com! I LOVE hearing what everyone gets. Until next time, own your strengths, embrace your magic, and keep growing! 📩 Want more insights like this? Sign up for my newsletter at Dandelion-Inc.com and get weekly strategies to help you grow your business with confidence! Listen to the full conversation here.Don't forget to check out our blog, beyond the podcast, by clicking here.
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    13 m
  • Ep.76- The #1 Marketing Metric You’re Ignoring That Could Change Your Business

    Ep.76- The #1 Marketing Metric You’re Ignoring That Could Change Your Business
    Mar 12 2025
    How to Track What’s Really Working in Your Marketing (and Stop Wasting Money) Marketing your business can feel like throwing spaghetti at the wall and hoping something sticks. You’re posting, advertising, and investing in strategies, but how do you really know what’s working? If you’re not tracking your marketing data correctly, you might be wasting money without even realizing it. In a recent episode of The Seed, I sat down with Jeff Greenfield—an expert in marketing analytics—to talk about why so many business owners feel lost when it comes to tracking their marketing efforts. The truth is, even big corporations struggle with understanding which half of their marketing is actually driving results. Why Tracking Marketing Success is So Hard For years, marketers have relied on Google Analytics and click-through rates to measure success. But Jeff explained that this method leaves out a huge piece of the puzzle. The biggest mistake? Relying only on clicks. Marketing doesn’t work in a straight line where a person sees an ad, clicks, and instantly buys. Instead, marketing is a journey: Awareness – Someone sees your content, but doesn’t engage. Engagement – They interact with your brand, maybe watching a video or visiting your site later. Conversion – When they’re ready, they finally make a purchase. But here’s the kicker: most analytics tools only track steps 2 and 3—and completely ignore awareness. That’s why Jeff recommends a shift in mindset from tracking only clicks to also measuring impressions (the number of people who see your marketing content). How to Track What’s Really Working Instead of obsessing over clicks, Jeff suggests using this simple DIY method to track marketing effectiveness: ✅ Create a Google Sheet with these columns: Date Impressions (How many people saw your content) Clicks (How many clicked on your link) Sales (Or another conversion metric like downloads or sign-ups) ✅ Look for patterns. Does an increase in impressions lead to more clicks and sales a few days or weeks later? If so, you’ll start to understand what’s really driving conversions. ✅ Test and refine. Once you identify what’s working, focus more on those strategies and ditch the ones that aren’t getting traction. Where Should You Be Focusing Your Marketing Efforts? Marketing algorithms are changing constantly, making it harder for small business owners to get organic traffic. Here’s where Jeff sees the most success: 🔹 Facebook & Instagram Ads – Ideal if your audience is over 40. These platforms still dominate social media marketing, especially for service-based businesses. 🔹 TikTok & Snapchat Ads – Best for younger audiences (20s and early 30s). If your product or service appeals to Gen Z or Millennials, this is where they spend their time. 🔹 Connected TV (CTV) Ads – Streaming services like Hulu and Paramount+ allow you to advertise affordably, making your brand look more credible. 🔹 SEO & Blog Content – Google’s AI-driven search is making it harder to rank, but high-quality, niche content can still drive organic traffic if done well. Thinking About Hiring a Marketing Agency? Here’s What to Ask If you’re considering hiring an agency to help with your marketing, set clear expectations upfront. Instead of asking for more clicks, focus on awareness-building. Questions to ask your agency: ✔️ How will you track and show me my brand’s awareness growth? ✔️ Do you measure impressions, not just clicks? ✔️ What reports will I receive to help me understand the ROI of my campaigns? Final Thoughts: Marketing is a Long Game Too many business owners expect instant results from marketing. But as Jeff pointed out, it’s a long-term strategy, like running a marathon—not a sprint. The businesses that succeed are the ones that focus on building brand awareness and tracking their efforts over time. By shifting your mindset, tracking impressions, and testing what works,
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    51 m
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