The Secret to Getting Change to Stick

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You poured time, energy, and passion into your new initiative…only to find it quietly fizzling out weeks later. Sound familiar? You’re not alone.

The truth is, getting your team excited about a new process is easy—getting that change to stick is the hard part. In this video, I break down why so many great ideas fail to take root and what the research says actually makes them stick (and not stick). We’ll dive into the “improvement paradox,” explore why initiative fatigue and the, "Curse of Knowledge," sabotage your best efforts, and learn how to design your change message for real impact on your team.

Want your change initiatives to succeed? It starts here.

00:00 You're message isn't landing...feel familiar?

00:49 Meet Dr. David Burkus

01:10 Why Things Don’t Stick

03:47 Sometimes Our Ideas Cloud Our Vision

06:24 Find the Core and Make it Compact

07:02 Explain in Human Actions and Sensory Information

//ABOUT DAVID

One of the world’s leading business thinkers, David Burkus’ forward-thinking ideas and bestselling books are helping leaders and teams do their best work ever.

He is the best-selling author of four books about business and leadership. His books have won multiple awards and have been translated into dozens of languages. His insights on leadership and teamwork have been featured in the Wall Street Journal, Harvard Business Review, USAToday, Fast Company, the Financial Times, Bloomberg BusinessWeek, CNN, the BBC, NPR, and CBS This Morning. Since 2017, Burkus has been ranked as one of the world’s top business thought leaders by Thinkers50. As a sought-after international speaker, his TED Talk has been viewed over 2 million times. He’s worked with leaders from organizations across all industries including Google, Stryker, Fidelity, Viacom, and even the US Naval Academy.

A former business school professor, Burkus holds a master’s degree in organizational psychology from the University of Oklahoma, and a doctorate in strategic leadership from Regent University.

//NEWSLETTER

Want to build your best team ever? Join 25,000+ who receive these insights in my free newsletter: https://davidburkus.com/youtube

//SPEAKING

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