Arthur Samuel Joseph is the founder and chairman of the Vocal Awareness Institute. Arthur is widely recognized as one of the world’s foremost communication strategists and authorities on the human voice.

His voice and leadership training programs teach Communication Mastery through a disciplined regimen of specific techniques designed to cultivate an embodied and enhanced leadership and personal presence. He’s coached Angelina Jolie, Sean Connery, Tony Robbins, Stephen Covey, Jerry Rice, and many more.

In this episode, Arthur talks to me about what vocal mastery is and why we need it. He provides tips you can practice to warm up your voices and have a huge vocal presence. Arthur provides several client stories and a very heartwarming tale from his biggest transformation.

This episode is sponsored by Vocal Awareness Institute. Vocal Awareness is useful to everyone who speaks, but it can be even more powerful for those individuals with specific goals to have a vocal presence. Whether you are a sales professional, athlete, singer, politician, or stars like Angelina Jolie and Pierce Brosnan, Vocal Awareness has tools so you can capture audiences. Go to vocalawareness.com/scottking to see how to “Deliver Any Presentation Like a Pro” and receive $100 off of the Visual Voice pro by entering promo code 100OFFVVP.

• What is vocal mastery? Who is it for?
• What are some routines or steps you recommend to become a better orator?
• What did you learn from actors like Angelina Jolie, Sean Connery and who do you think made the biggest transformation?
• How can those listening tell better stories and break through all of the noise?
• Who or what do you listen to or read to get inspiration?
• If you didn’t have any responsibilities at home or work next week what would you do with your time?

• Website: vocalawareness.com/scottking

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Arnold Huffman is the Founder and CEO of Digital Yalo, a digital content, communications and channel strategy agency. There he is building a team focused on creating compelling content that is informative and entertaining. Arnold’s background includes marketing, business development, and alliances in high tech and software.

In this episode, Arnold talks about finding marketing inspiration from other art forms and how these applications can help you create a fresh perspective.

You have to be differentiated, not only in your value prop but how you say it, how you present it and how you push it out. This requires atypical thinking to get outside of the rinse and repeat many marketers get stuck in. Look at the problem from a different angle. We use film, art, music, and sports to help inspire our clients thinking and to produce an atypical result. It also helps distill the hopes, dreams and ideas for a campaign or a website or an event into a singular emotional concept. Emotion delivers the best results, because it gets noticed in the market.

• Banksy Art Shred
• Budweiser’s Cleveland Browns campaign

More impactful storylines and more interactive technology integrating into marketing campaigns will elevate your campaign. You may not make the best or most interesting product or service, but that doesn’t mean you can’t push it’s agenda with an interesting story.

I’d produce all of them. You need written content for SEO and to be found. You need video for engagement. Content is like a mall. You never know which door of the mall someone will enter through or have a preference for. Marketers need have all the doors ready for people to enter and engage.

Watch HOW those disruptive brands get your attention. There is a very short window to grab attention. It’s like an iceberg. The apex of the iceberg is above the waterline and that is the window you have to get someone’s attention. Don’t weigh them down with all the details of the product or service. That happens later in the marketing funnel once you have them interested. You should constantly bubble the best of the best from the bottom of the iceberg to above the waterline to make an impact. Elevating your vibe will differentiate your company and gain attention.

I listen to a lot of music. Gene Simmons of Kiss is a branding master and is an excellent inspiration. Kiss’s shock and awe, gets your attention and engages you. As far as marketing inspiration and boundaries, I read every page of Fast Company.

People ask my advise on changing the game and looking at sales and marketing from a different perspective. This is why I find inspiration in film, art, music and sports to energize ideas from other industries or applications.

If I am not working I am hanging out with my kids, listening to music or exercising.

Dare to be different to reach a different result and get off the marketing hamster wheel. Defy. Fly.

• Website: https://www.digitalyalo.com/
• LinkedIn: https://www.linkedin.com/in/arnoldhuffman/
• Twitter: https://twitter.com/huff2313

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In this episode, I talk with George B. Thomas. George is a recovering youth pastor, former pub bouncer and is currently an evangelist at Impulse Creative. He is a video marketing ninja and an inbound marketing Jedi with every HubSpot certification one can have. George and I talk about why you should be using video and where you should be using it. He mentions many tools, sites, services and experts to help you build your video toolbox so please take a look at the show notes for these and the 10 places you should be using video. I hope his infectious energy moves and inspires you to do more. Please welcome George B. Thomas.

1. Simplify the complex
2. To educate potential customers
3. Be superhuman
4. Disarm your potential customers
5. Invoke emotional response

1. In prospecting early in your sales cycle
2. Use video for personalized introductions
3. Use videos in follow up emails vs. long copy
4. Put videos on your landing pages
5. Put another video on the thank you page after conversion
6. Use video in your proposals
7. Use video in your contracts to explain terms of services
8. Use video in online meetings
9. Use video in your chats or chatbots
10. Place teaser videos on your blog posts

• Why should we be using videos?
• Where should we be using videos?
• What do you teach in your video workshops?
• What do people ask your advice on other than video?
• What do you read or watch for more information?
• Closing thoughts?

• Wistia
• Vidyard
• Loom
• 23
• Drift
• Hubspot
• Drift and Vidyard integration
• Marcus Sheridan
• Nick Nimmin
• Peter McKinnon
• Lynda.com

• Twitter: @GeorgeBThomas
• Facebook: Mr.GeorgeBThomas
• Email: george@impulsecreative.com

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