The Science of Smell: Neuro-Perfumery Explained

A deep, science-driven exploration of how scent shapes human emotion, memory, and behaviour. This episode blends archaeology, ancient cultural rituals, and cutting-edge neuroscience to reveal how fragrance bypasses conscious thought and rewires the brain in milliseconds. From Japanese Kōdō ceremonies to Egyptian mood-engineering temples to modern fMRI research, the episode shows how scent has always been a psychological tool — and is now becoming a scientific technology through neuro-perfumery.