The Science and Strategy That's Making Sorghum a Star in The Consumer Space

Sorghum State Podcast host Maddy Meier sits down with Lanier Dabruzzi, Director of Nutrition and Food Innovation for the Sorghum Checkoff, to explore why sorghum is stepping into the spotlight.

The conversation also highlights a major innovation: IQF (individually quick frozen) sorghum. From the market gap it fills to why foodservice and CPG (consumer packaged goods) teams are calling it a game-changer, they unpack what makes IQF sorghum uniquely flexible, and uniquely challenging, to work with.

On the science front, Lanier shares details about a groundbreaking human clinical trial studying traditional white and sumac sorghum varieties. They discuss the health questions researchers aim to answer and how these insights could drive broader consumer recognition and farmer profitability.

Tune in to hear what’s fueling excitement at the intersection of science, food, and agriculture—and why sorghum is one grain to watch.