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AI is everywhere these days, and while it can be an amazing tool, it's also becoming a minefield of costly AI mistakes for business owners. In this episode, I’m pulling back the curtain on some of the most common missteps I’m seeing digital product sellers make when using AI. From letting AI tools write your legal policies (please don’t!) to blindly trusting AI-generated website code, these mistakes might seem small but can lead to big problems with your credibility, performance, or even legal compliance.

I walk you through why you should never use AI for things like privacy policies or contracts, and why AI code (though convenient) can easily break your site if you don’t fully understand what it’s doing. I even share a behind-the-scenes example of how my own excitement about an AI-built automation backfired. The bottom line? If you’re not double-checking AI’s output or editing it to reflect your actual brand voice, you could be hurting your business more than helping it.

This episode isn’t anti-AI - far from it! I use it all the time. But we need to be savvy about how we’re using it. So if you’ve been tempted to copy-paste AI copy, take its “facts” at face value, or let it take the reins on your tech without oversight, this is your nudge to pause and rethink your approach. Tune in to hear what to avoid today, and come back next week for the creative, strategic ways I do recommend using AI in your business.

01:24 - Using AI for legal content like privacy policies or contracts

04:00 - Letting AI generate website code without understanding it

06:52 - Trusting AI-generated “facts” without verifying

08:34 - Copy-pasting AI-generated copy without editing for brand voice

Links & Resources:

• Termageddon
• WordPress Care Plan
• Episode 148, The 15-Minute Weekly Plan: How AI Helped Me Stop Wasting My Best Brain Hours
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode157

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Social media has never been my favorite part of business. Like many of you, I’ve spent more time than I’d like to admit spiraling over what to post and how it might be received. But this episode with Kate Gilbert flipped my mindset entirely. Kate is a business coach with a unique blend of tough love and grace, and she’s on a mission to help entrepreneurs ditch the pressure and show up online with authenticity.

Kate isn’t here for hustle culture or the pressure to post daily. Instead, she brings a refreshingly compassionate perspective—one that treats social media more like a casual kitchen party than a constant performance. Her signature “Candy Crush rule” helped me reframe the algorithm not as a judge, but as just a system. What really matters is showing up with intention, on your own terms.

In a world where AI-generated everything is the norm, Kate reminds us that being real is actually our greatest asset. She shares powerful stories of entrepreneurs who built trust and connection by showing up as their imperfect selves—moldy fridges and all. If social media has ever made you doubt yourself, this episode will help you see it as a tool for connection, not perfection!

03:30 - Overcoming feelings of social media anxiety

11:10 - What is the candy crush rule for social media success?

16:49 - Vanity metrics don’t equal business success (and what we SHOULD be focusing on instead)

21:46 - Social media as an important touchpoint, even for introverts

24:51 - Authenticity trumps perfection in our current low-trust environment

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Kate's Free "YIKES! I Should Post!" Guide
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Connect With Kate:

• Instagram: @kategi
• Website
• LinkedIn

Show Notes: https://kristendoyle.co/episode156

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

I’m taking you behind the scenes to share five things I’m testing in my business right now—no fluff, no perfect outcomes, just honest experimentation. From swapping out boring freebies for engaging quiz funnels to using AI and automations to streamline my workflow, I’m giving you a peek into what’s working (and what’s still a work in progress).

If you’ve been feeling stuck or unsure how to evolve your business, this episode is for you. These strategies are helping me build a more efficient and authentic business, and they might be just what you need to shake things up, too!

01:34 - Quiz funnels as a new lead magnet

03:48 - Extended email nurture sequences

05:20 - Why I’m working to eliminate content switching (and what that even means!)

07:52 - AI and workflow automations I’m creating to work more efficiently

11:00 - Embracing “messy” and authentic content

Links & Resources:

• Take my quiz to determine what your next business steps are!
• Make (my replacement for Zapier!)
• Episode 154, 3 Trends I’m Noticing in Online Business Right Now
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode155

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Something feels off in the online business world lately, doesn’t it? If your go-to strategies aren’t landing like they used to, there’s a reason why. In this episode, I’m sharing three major trends I’ve been noticing in my business, with my clients, and across the digital space. These shifts could explain why things feel harder right now, and I’ll walk you through how to respond in ways that feel aligned and effective.

We’ll talk about why perfectly polished content is falling flat and how being more human and relatable can actually drive better results. I also break down the growing need for more customer touch points before a sale happens, and why that’s not necessarily a bad thing. And finally, I share why simplicity is the new secret weapon in your offers and marketing—and how I’m applying that in my own work. If you’re ready to adapt and thrive, this episode will help you do just that!

01:28 - Trend 1: Authentic (and often messy), human-sounding content is converting better

04:29 - Trend 2: People need more touch points to convert

06:11 - Trend 3: People want simplicity over complex strategies

08:26 - 3 action steps to help you implement these trends this week

Links & Resources:

• Interested in Homepage Express? Reach out here!
• Episode 120, The 20-Minute Newsletter Strategy That Converts with Liz Wilcox
• Episode 148, The 15-Minute Weekly Plan: How AI Helped Me Stop Wasting My Best Brain Hours
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode154

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Do you view sales funnels as some kind of sleazy marketing trap, or think they’re way too complicated to even attempt? That’s exactly why I recorded this episode. I’m breaking down what nobody tells you about sales funnels: that they can actually be simple, ethical, and—dare I say it—kind of fun to build. If you’ve ever avoided funnels because they felt overwhelming or a little gross, this conversation is going to change your mind.

I share how to create a values-aligned funnel using tools like Kit and Elementor, without relying on fake urgency or manipulative tactics. With practical tips on lead magnets, landing pages, and email sequences that serve, you’ll walk away feeling confident and ready to build a funnel that actually works!

02:27 - What a sales funnel actually is, and examples of what an effective (and simple) one looks like

07:32 - Ethical vs. unethical sales funnel tactics

09:51 - Four essential things you need for creating a sales funnel that converts

13:47 - What you should sell in your sales funnel and why

15:22 - Specific action steps for creating your first sales funnel

Links & Resources:

• The Savvy Funnel Starter Kit
• Kit - affiliate link
• Elementor - affiliate link
• ThriveCart - affiliate link
• Episode 72, What is a Funnel? A Simple Guide for TPT Sellers
• Episode 117, Launching Your Funnel Without the Stress [Funnel Series]
• Let’s Get (and Keep) Your Funnel Converting [Funnel Series]
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode153

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

Feel like your marketing sounds…just like everyone else’s? It might be missing the one thing that truly sets you apart: your story! In this episode, I’m joined by marketing expert, Mary Czarnecki, to explore how storytelling isn’t just fluff - it’s one of the most strategic tools you can use to connect with your audience and drive real results.

Mary breaks down how to uncover the everyday moments that resonate, why personal stories can outperform polished business ones, and how to use storytelling across your entire marketing funnel. She shares practical tips for weaving stories into everything from Instagram captions to sales pages, without overthinking it.

From the power of a childhood memory to a lesson learned on the lacrosse field, we cover how emotional connections fuels conversions, and why you already have everything you need to tell stories that sell. This conversation can truly change the way you approach your content. Storytelling isn’t just a marketing tactic - it’s how you build trust, spark action, and grow a business people care about!

02:37 - Tips for finding the best stories to share in your marketing

08:06 - How you can use stories to create a connection and drive sales

10:28 - How do you structure your stories so that they’re effective (and not too long!)?

16:15 - A quick action step to take if you want to use stories to create a deeper connection with your audience

Links & Resources:

• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Connect with Mary:

• Website
• Instagram: @maryczarnecki
• LinkedIn
• Podcast: Sticky Notes Marketing

Show Notes: https://kristendoyle.co/episode152

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

You poured time and money into a beautiful new website - sleek fonts, perfect colors, and brand photos you’re proud of - but somehow, your sales haven’t moved an inch. Sound familiar? In this episode, I’m diving into one of the biggest myths I see in the online business space: that a polished, pretty website is the key to more conversions. If you’ve been tempted to tweak your colors and fonts (again) instead of digging into the real issues, it’s time to rethink your website conversion strategy.

I’m sharing the top mistake I see digital product creators make on their homepage, why design alone won’t drive sales, and what actually turns browsers into buyers. Think of it this way: a stunning boutique without a checkout counter won’t sell a thing…and neither will a website without a strategy!

Don’t worry, I’m not against good design. I want your website to look amazing—but only after your strategy is in place. If you’re ready to create a website that actually converts, this episode will give you the clarity you need. And if you’re craving personalized support, book a free Website Gameplan call to map out exactly how your site can work smarter to get more sales.

02:12 - Why pretty doesn’t equal profit

04:46 - The biggest mistake I see people make on their website

06:00 - Getting clear on your website conversion strategy before tackling the design

09:05 - Three quick things to check to determine if your website needs updates

Links & Resources:

• Book your free Website Gameplan call!
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• The Savvy Seller Collective
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode151

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything

Send us a text! (Your number stays private)

So, how do some digital sellers seem to make sales on autopilot… even when they’re not actively promoting? Spoiler: it’s not magic—it’s email automation. In this episode, I’m breaking down 8 essential email sequences every digital product seller should have in place. These automations work behind the scenes to connect with your audience, build trust, and drive sales, all without you lifting a finger after setup.

You’ll learn how to use automations like testimonial requests, cart recovery, onboarding, and nurture sequences to create a more strategic, personalized email experience. I’ll help you prioritize which ones to start with, and walk you through how to get them up and running quickly—even if email marketing feels overwhelming right now.

Your action step? Take inventory of what automations you already have in place, then choose one simple sequence to set up this week. And if you want templates, tech support, and guidance to make it happen, check out The Savvy Seller Collective. DM me @kristendoyle.co on Instagram and let me know which automated emails you're setting up first!

02:09 - Automated emails that are quick to set up and give you results right away

09:25 - How to easily set up an automated educational nurture sequence

12:19 - What to include in your product launch runway sequence and sales sequence

16:45 - Examples of automated emails that help you continue customer relationships after they’ve purchased from you

21:11 - Why you need a cold subscriber re-engagement campaign

Links & Resources:

• WooCommerce Cart Abandonment plugin
• Kit - The best email platform for easy automations
• Savvy Seller Collective
• Follow me on Instagram @kristendoyle.co
• Check out my Everything Page: a one-stop shop for savvy selling!
• Join my private Facebook community: Savvy Teacher Sellers
• More resources for growing your TPT business
• Rate & review The Savvy Teacher Seller on Apple Podcasts

Show Notes: https://kristendoyle.co/episode150

Tired of constantly hustling to sell your digital products? Check out my free 19-minute training where I show you how to turn all those products you already have into a profitable, automated business.

Get more freedom and less stress ➡️ watch now at kristendoyle.co/training

Check out my Everything Page at https://kristendoyle.co/everything