The Santa Claus of East Tennessee: How One Man Built a Pest Control Empire by Putting People First

What if your next big business breakthrough isn’t about better software or slicker ads, but about being more human? In this episode of Pest Empire Builder, we sit down with Donnie Bentley, a seasoned home inspector and pest control pro who’s been serving East Tennessee for nearly three decades. Known for his striking Santa Claus resemblance and servant-hearted leadership, Donnie shares how he’s built, and sold, multiple pest control companies, all while keeping one core value at the center: people over process. This conversation isn’t about chasing the latest trend. It’s about sustainable growth through integrity, strategic partnerships, and a relentless commitment to taking care of others. From launching a radon mitigation business to stringing Christmas lights under the “Santa’s Twinkle” brand, Donnie’s entrepreneurial journey is as unconventional as it is inspiring. In this episode, you’ll learn: How Donnie turned a legal nightmare into a profitable pest control business Why home inspection and pest control companies make powerful business allies The key differences between seasonal, residential, and commercial pest control revenue streams How old-school customer service still wins in a high-tech world Why being in the “people business” is more than a catchy phrase—it’s a strategy “I’m in the taking-care-of-people business. I just happen to do pest control as a means to do that.” – Donnie Bentley Whether you're building your first pest control company or looking to expand into new markets, Donnie’s wisdom will give you fresh perspective—and maybe even a few laughs. Don’t forget to subscribe, leave a review, and share this episode with a fellow empire builder. Want to learn more about PEB? Check out the links below. Email: [e-mail] Learn more about your ad choices. Visit megaphone.fm/adchoices