We’ve reached 200 episodes of The Sales Transformation Podcast!

Eddie and Phil sat down to look back at why they started the show and what they think have been some of the highlights.

Thank you to everyone who has supported us in reaching this milestone, including everyone from Consalia who has hosted or appeared on an episode, all our fantastic guests from the world of sales, our amazing master’s students who have presented their work on our Mastercast series, and of course every listener who has ever tuned in! Here’s to 200 more!

Highlights include:

• [01:28] Why did we decide to start the podcast?
• [23:54] A few messages of congratulations...
• [35:16] Some AI-powered analysis of the topics discussed on the show

You can find the episodes Phil and Eddie discussed here:

Andy Raskin:
https://share.transistor.fm/s/e234ad7e

The Resiliency Trilogy:
https://share.transistor.fm/s/a14678cd
https://share.transistor.fm/s/5ea28f6e
https://share.transistor.fm/s/3a4dd26f

Connect with Philip Squire on LinkedIn
Connect with Eddie Guevarra on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast it’s an episode that originally appeared on The Exceptional Sales Leader Podcast, with host Darren Mitchell talking to Phil about The Sales Mindsets and why “Authenticity” is evolving into “Intellectual Authenticity”.

Highlights include:

• [14:54] Very few salespeople enjoy being sold to themselves
• [34:56] Most sales methodologies are supplier-centric
• [44:28] Intellectual Authenticity is linked to reflective practice

You can find all the episodes of The Exceptional Sales Leader Podcast, including the two that Phil has featured on before, over on Darren’s website:
https://darrenmitchell.com.au/category/podcast/

Connect with Philip Squire on LinkedIn
Connect with Darren Mitchell on LinkedIn

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

This week we’ve got an episode from the archives for you on The Sales Transformation Podcast, and since we’ve been looking at the relationship between Sales and Marketing recently, what better time to take a look back at an episode featuring Andy Raskin that centres around something vital for both: strategic narratives.

ORIGINAL SHOW NOTES:

Dr Phil is joined by Andy Raskin, most well-known for his work in helping venture-backed CEOs and their leadership teams align around a high-level story that powers success—in sales, marketing, fundraising, product development and recruiting—by getting everyone on the same page about strategy and differentiation through what’s known as The Strategic Narrative.

In this episode, Phil and Andy discuss the importance of the strategic narrative in sales and how it can emotionally engage buyers and challenge their own status quo. They explore how storytelling can create a stronger connection with customers and how the strategic narrative has evolved into much more than just a sales deck.

They also discuss:

[08:26] How the strategic narrative is actually the company’s strategic position in the market

[24:27] The 5 steps to creating a Strategic Narrative

[36:20] How you can use the Strategic Narrative to emotionally engage with your buyers

Listen in to learn how to create a compelling narrative that resonates with your customers.

Also, take a look at Andy’s blog which has gained over 3 million views (between Medium and LinkedIn) - http://bit.ly/greatest-sales-deck

Connect with Philip Squire on LinkedIn - https://www.linkedin.com/in/philipsquire/

Connect with Andy Raskin on LinkedIn - https://www.linkedin.com/in/andyraskin/

Join the discussion in our Sales Transformation Forum group.

Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.