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The Sales Transformation Podcast

The Sales Transformation Podcast

De: Consalia Ltd
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The Sales Transformation Podcast is brought to you by Consalia. Led by Dr Philip Squire, Consalia is the UK’s only Sales Business School, providing Masters, Postgraduate & Undergraduate Apprenticeship programmes in Sales, dedicated to the improvement of sales performance. For over 20 years he has provided sales consulting education services and training to brands including Apple, AT&T, Ford, Hertz, HP, Pirelli, Royal Caribbean, SAP and Zurich Financial Services. He is one of just a handful of sales professionals internationally to have a research doctorate in sales. Philip is a subject matter expert for the UK TrailBlazer undergraduate apprenticeship degree in sales and his passion for professionalising sales led him to create the world’s first sales consultancy delivering university-accredited undergraduate and postgraduate degrees in sales. Consalia's vision is to make sales the world's most sought-after profession and this podcast has been created to provide sales professionals with inspiring and educational advice, as well as tips on relevant topics within the industry that will improve your knowledge, your careers and your sales teams.© Consalia Ltd Economía Gestión Gestión y Liderazgo
Episodios
  • #187 – GST recap and The State of Sales Mindsets
    Dec 11 2025

    This week on The Sales Transformation Podcast Phil sat down with Will to discuss some of their highlights from Global Sales Transformation XX a few weeks ago.

    They also discuss Phil’s new White Paper, “The State of Sales Mindsets”, which contains the results of interviews and research conducted this year investigating how customers want to be sold to. There’s a particularly exciting development for one of the Sales Mindsets...

    Highlights include:

    • [12:08] Key takeaways from GST XX
    • [31:47] From Authenticity to Intellectual Authenticity
    • [38:55] Has there been any improvement in the perception of sales?

    You can download the full State of Sales Mindsets white paper here.

    You can register your interest in the Consalia x Aviso AI Sales Mindset Coach here.

    Connect with Philip Squire on LinkedIn

    Connect with Will Squire on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    49 m
  • #186 – Aligning marketing insights with sales strategies w/ Dr Philip Styrlund & Shakeel Bharmal
    Dec 4 2025

    On this week’s episode of the Sales Transformation Podcast we are joined by Dr Philip Styrlund and Shakeel Bharmal, who are CEO and Senior Vice President of the Summit Group, respectively.

    Their discussion with Phil Squire centres around how the critical interface between marketing and sales is more essential than ever. In particular, they focus on making marketing more relevant to sales to ensure that both teams are aligned in their strategic outlook.


    Highlights include:

    • [07:14] The new world of selling needs a marketing mindset
    • [09:56] Three pillars for the future of selling
    • [24:32] Ai will increase the value of “wisdom” in salespeople

    Connect with Philip Squire on LinkedIn

    Connect with Philip Styrlund on LinkedIn

    Connect with Shakeel Bharmal on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    55 m
  • #185 – Consalia Roundtable: One week until GST XX!
    Nov 21 2025

    This week on The Sales Transformation podcast Will, Phil, and Jesus sat down to discuss a few Consalia updates ahead of our Global Sales Transformation XX event next week.

    As well as talking about GST (10 days away at time of recording but now less than a week away!), they also cover our new partnership with Aviso and Phil’s recent research project.

    Highlights include:

    • [10:54] Why we’ve partnered with Aviso
    • [27:04] What’s Phil most excited for at GST this year?
    • [33:40] A sneak peak at Phil’s research findings

    If you’d like to find out more about how Consalia and Aviso can help you build an AI-powered sales force, click here to request a meeting.

    There are still a few tickets remaining for GST XX on Thursday 27th November at the London Stock exchange! Click here to secure your spot.

    Connect with Philip Squire on LinkedIn

    Connect with Jesus Llamazares on LinkedIn

    Connect with Will Squire on LinkedIn

    Join the discussion in our Sales Transformation Forum group.

    Make sure you're following us on LinkedIn and Twitter to get updates on the latest episodes! Also, take our Mindset Survey and find out if you are selling to customers the way they want to be sold to today.

    Más Menos
    45 m
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