Episode 75 continues the string of recent shows where Mike shares real-life examples from what he’s observing with sales and sales management teams.

In this case, Mike was blown away leading a follow-up workshop with a large team that had done the heavy lifting to sharpen their “sales story.” Rep after rep testified to the difference in how customers were perceiving them and positively responding to their new customer issue and outcome-focused messaging.

Listen in for a quick refresher on the amazing benefits a compelling, differentiating, issue and outcome-focused “sales story” delivers and a few tips to help you upgrade yours (and how your team will be perceived)!

Mike wraps the episode with a few predictions about changes he’ll be making following his current sabbatical.

RESOURCES MENTIONED IN THIS EPISODE

Sales Management Foundations Virtual Workshop Series

LinkedIn Post announcing Mike’s sabbatical

Chapters 7 and 8 in New Sales. Simplified.

Chapter 10 in Sales Truth

Your Sales Story online course

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This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg

As Mike shares starting off this power-packed episode, every once in a while, a client challenges him to create something new. In this case, a passionate enablement leader requested something quite specific: How can sales managers take what they are learning from conducting excellent 1:1 accountability meetings to coach their people more effectively?

In Episode 74 Mike overlays his three favorite sales verbs (Create. Advance. Close.) on top of the Sales Management Accountability Progression (Results. Pipeline. Activity). The result is a powerful, prescriptive guide to help managers ask exactly the rights questions and provide more effective coaching to salespeople based on specific gaps/shortfalls uncovered during accountability meetings, depending on whether the salesperson…

• Lacks sufficient total pipeline coverage (not enough deals or dollars in the funnel), typically because they are not CREATING enough NEW OPPORTUNITIES
• Is not ADVANCING existing OPPORTUNITIES
• Is NOT CLOSING

Resources Mentioned In This Episode:

The Sales Management Foundations Virtual Workshop Series (get more info and register now for the June 24 launch)

Episode 39: Underperformers Should Leave the 1:1 Manager-Salesperson Accountability Meeting with an Uncomfortable Feeling

Supercharge Your Sales Leadership – October and November event info and register

This thesis of Episode 73 is that the world works much better (particularly in sales) when everyone focuses on, and worries about, their primary job! This episode was prompted by stimulating conversations in two recent sales leadership sessions.

First, at the VIP Q&A during Day 2 of the recent Supercharge Your Sales Leadership event, an operation-minded CEO asked Mike to elaborate on a bold (and controversial?) statement made in response to a manager asking how to keep salespeople selling when they’re worried about outselling capacity and overloading the operations/production/delivery people.

The second conversation (while kicking off a six-month manager cohort) revolved around what Mike refers to as “Smart Sales Talent Management,” and the importance of getting the right people in the right roles. The managers were describing the differences between sellers with hunter DNA compared to those wired more like zookeepers who love to nurture relationships, put out customer service fires, and jump in to help out with delivery and operations.

In both cases, Mike quoted the strong, direct words that his sales management mentor regularly used to remind salespeople to focus on Job #1 – driving revenue!

RESOURCES FROM THIS EPISODE:

Episode 72 – Who’s on Your Team?

Episode 57 – The #1 Reason Your Sales Team Is Not Bringing in More New Business

Sales Management Foundations Virtual Workshop Series –

• Download the PDF info document
• Read more or register HERE

Supercharge Your Sales Leadership October Session at The Porsche Experience Center in Atlanta. More info at mikeweinberg.com/events. Join Mike on October 8 for the full-day intensive or October 8 & 9 for the VIP experience!

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This episode is sponsored by Pursuit Sales Solutions. If you are looking for help adding A-player talent to your team, contact Mike’s friends at pursuitsalessolutions.com/weinberg