In this episode, we’re joined by Elena Verna, growth expert and currently leading growth at Lovable, one of the fastest-growing companies in tech. Elena shares why the old growth playbooks are breaking down, what growth means in an AI-native world, and why companies can no longer rely on features alone as their competitive advantage.

We talk about how growth has shifted from pure funnel optimization to trust, speed, and human connection. Elena breaks down the difference between growth loops and funnels, why Lovable products need to feel alive and constantly evolving, and what companies in crowded categories must do if they want to stay relevant when software is easier than ever to copy or rebuild.

Here are some of the key questions we address:

• What does growth actually mean in an AI-native company like Lovable?
• Why are traditional growth playbooks becoming less effective in today’s market?
• Why can features no longer be your only competitive advantage?
• How should companies think about retention, expansion, and resurrecting users in this new environment?
• What can B2B SaaS companies in crowded categories do to become more lovable and trusted?
• Why does speed to market matter more than perfection right now?
• How do you build teams that can operate in a world where AI changes customer expectations every month?
• What does Elena look for when hiring people into a fast-moving AI company?

🎧 Tune in to hear Elena’s take on modern growth, why trust and humanity matter more than ever, and how companies can rethink distribution, retention, and defensibility in a world where software is no longer hard to build.

In this episode, we’re joined by Lisen Zethraeus, CMO at Stratsys, to talk about how B2B SaaS companies can turn internal expertise into thought leadership that builds trust and creates demand. Stratsys has grown to 30M+ Euro in ARR, serves 600+ customers across and has built a strong position in areas like compliance, risk management, ESG, and governance.

We discuss how Stratsys puts real subject-matter experts at the center of its go-to-market strategy instead of relying on generic brand messaging. Lisen shares how they use expert-led webinars and studio events, how marketing works closely with sales and product, and why thought leadership only works when the whole company is committed to it.

Here are some of the key questions we address:

• What does thought leadership actually mean, beyond just publishing content?

• How do you identify the right internal experts to become trusted external voices?

• Why do people follow people more than brands, and how do you use that without “building personal brands” at the expense of the company?

• How does Stratsys use studio-style webinars and events to create authority and reach the right audience?

• How should marketing, sales, and product collaborate to create thought leadership that actually resonates?

• What metrics matter most when you want to know whether thought leadership is working?

• How do you keep subject-matter experts visible and relevant between the big event moments?

• How can AI help accelerate thought leadership production without losing authenticity?

🎧 Tune in to hear how Lisen and the Stratsys team have built a repeatable thought leadership engine, one that combines expertise, consistency, and strong collaboration to become a trusted voice in a complex B2B market.

In this episode, we’re joined by Adam Dorrell, CEO & Co-Founder of CustomerGaige, for a candid conversation about one of the hardest founder transitions: when, and how, to step out of the sales seat without losing the magic that makes founder-led selling so effective.

Adam shares the real story behind building CustomerGaige over 16 years, growing it into a recognized international player with a lean global team.

We dig into:

• Why founders often try to hire a sales leader too early, and what confidence has to do with it

• The painful lessons of cycling through sales leaders who took over the process too aggressively, and what it cost

• The unsexy truth: you can’t scale sales before you’ve truly nailed ICP + story + value prop

• How Adam and his co-founder ultimately found the right model:

• Where a Co-founder adds the most value to the salesprocess at this phase of the business

If you’re a founder trying to scale sales, or a sales leader working with founders, this is a practical and honest take on where founders should stay involved, and where they absolutely shouldn’t.