In this episode, we speak with Lise Tangen Hansen, Managing Director, Annalect Norway, the marketing prediction and consumer insight company helping clients boost campaign ROAS using cutting-edge AI predictive Analytics.

We talked with Lise about how to do a price increase that sticks! She walks us through her 6-point checklist that covers all internal and external key decisions and communication points to deliver a pricing increase project that is well received by the market. Here are some of the things we talked about: - What does it mean to have a Pricing Narrative?

- How do you harmonize the price increase with the narrative?

- Which customer variables are key to identifying to help you define a priority list for the price rollout to existing customers?

- How, in practice, do you execute an overarching pricing increase?

- How do you bring this message to your customer?

- How can you leverage A/B testing in the rollout process? These are some of the many questions we address with Lise. Please tune in to learn more about her 6-step formula to deliver a successful price increase project, where customers not only accept the price increase but also understand the value you provide to them.

In this episode, we speak with Krzysztof Szyszkiewicz, Partner at Valueships, the pricing consultancy firm that helps companies become more profitable by optimizing their strategy, pricing, value understanding, and overall revenue-related processes. We talked with Krzysztof about the importance of pricing and how it can impact a company's profitability. We discuss insights from our recent report on SaaS pricing trends in the Nordics, highlighting the lack of differentiation in pricing plans and the missed opportunity for add-ons. Here are some of the things we talked about: - What role should pricing have in your company? - How do you prevent value deterioration when adding new features? - Why do you need to be careful when discounting your product offerings? - How do you leverage add-ons to drive increased profitability? These are some of the many questions we address with Krzysztof. Please tune in to learn more about the challenges of pricing, the importance of differentiation, and the impact add-ons can have on your business.

In this episode, we speak with Vladan Soldat, Founding Partner, Nobel Recruitment, the SaaS Sales Recruitment Agency that helps connect commercial talent with fast-growing SaaS companies in Europe.

We talked with Vladan about hiring your first external VP of Sales. We particularly discuss the approach to attract and retain a VP of Sales when you are an early-stage SaaS and still building up brand awareness.

Here are some of the things we talked about:

- When is the ideal time to hire a VP of Sales for a business?

- Which strategies are effective in attracting candidates for a new, fast-growing company?

- What steps are involved in the screening process for hiring a VP of Sales?

- What are common mistakes to avoid when hiring a VP of Sales?

- Which red flags should be looked for in the hiring process of a VP of Sales?

These are some of the many questions we address with Vladan. Please tune in to learn how you can attract, retain, and compensate your first external VP of Sales when you are an early-stage SaaS.