Welcome back to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Rafael Broshi, co-founder and CEO of Notch, to explore the journey from early startup ideas through pivotal transformations in the world of SaaS and AI. Rafael Broshi shares his unique career path—from years in the Israeli army to product management, hedge funds, and now leading a cutting-edge AI company revolutionizing customer experience in the insurance industry.

You'll hear firsthand how Notch evolved from an insurance-focused MGA into a powerful AI agent platform for customer support, what drove their bold pivot, and why focusing on outcome-based pricing and measurable ROI is making waves for their global clients. Rafael Broshi offers invaluable insights on making hard decisions, raising capital, and what it takes to stand out in an ultra-competitive AI-driven SaaS market. If you're a SaaS founder, operator, or just fascinated by the future of AI in business, this episode is packed with lessons, metrics, and real-world advice you can’t afford to miss.

Show Notes:

00:00 Startup Challenges and Strategic Decisions

03:55 AI Platform for Customer Support Automation

09:05 AI Deployment in Insurance Industry

11:42 "Pivoting, Frugality, and Profitability"

15:17 "AI, Pivots, and New Beginnings"

17:26 "Strategic Focus on Market Verticals"

21:04 Outcome-Based Pricing Strategy

26:47 "Future of AI Pricing"

27:55 Automated Conversations Drive Growth

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/notch-cx-raises-7-million-in-seed-round

Rafael Broshi’s LinkedIn: https://www.linkedin.com/in/rafael-broshi-435a77105/

Notch’s LinkedIn: https://www.linkedin.com/company/notchapp/

Notch’s Website: https://www.notch.cx/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome back to The SaaS CFO Podcast! In this special end-of-year episode, host Ben Murray is joined for the third time by Jim Williams, Managing Director at GLC Advisors, for an in-depth update on the state of the software M&A and capital markets. Ben Murray and Jim Williams dive into what's really happening in SaaS dealmaking, cutting through the social media noise to explore trends in deal volume, valuations, and what truly makes a quality asset in today’s market.

They discuss why 2025 felt “steady but not spectacular,” how founders can position their businesses for attractive outcomes, and the continued importance of the fundamentals—think retention, growth, and profitability. Jim Williams shares what buyers are looking for, why clean financials and clear revenue models are deal breakers, and what to expect if you’re planning to sell in the near future. Plus, they touch on timely topics like the shifting impact of AI, earnouts, deal structures, and preparing for due diligence.

Whether you’re a SaaS founder, CFO, or simply want a no-nonsense perspective on the M&A environment, this episode is packed with actionable insights and predictions for 2026—straight from the front lines of the software dealmaking world. Let’s jump in!

Show Notes:

00:00 "2025: Steady Market Trends"

03:33 "Deferred Deals and Future Growth"

08:38 "Evaluating Business Revenue Models"

10:55 Evaluating Recurring Revenue Quality

15:55 "Contextualizing Seasonal Business Metrics"

19:10 Renewal Rate and Visibility Challenges

20:50 "Clarity in Business Value Proposition"

23:17 "Misaligned Business Metrics Unveiled"

28:33 "Platform vs. Add-On Trends"

32:46 "Fair Earnouts and Deal Terms"

35:55 Equity Rollover and Founder Involvement

39:19 "Deal Delays and Due Diligence"

41:53 "Preparing Financials for SaaS Market"

45:45 Strategic vs. Sponsor Buyer Perspectives

50:25 "Achieving Product-Market Fit Fundamentals"

51:41 "Early-Stage Funding Uncertainty"

55:25 "Open, Accessible, and Supportive"

Links:

Jim Williams LinkedIn: https://www.linkedin.com/in/james-williams-5754953/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray

Welcome to The SaaS CFO Podcast! In this episode, host Ben Murray sits down with Aviv Frenkel, Co-Founder and CEO of Moonshot AI, to explore the fascinating journey from Israeli media personality to leading an innovative SaaS startup. Aviv Frenkel shares how his background as a radio DJ and television journalist ultimately inspired him to dive into the world of tech entrepreneurship.

You’ll hear the inside story behind Moonshot AI—a generative AI platform that transforms e-commerce websites into self-optimizing “living organisms,” helping online brands boost their conversion rates without massive teams or endless guesswork. Aviv Frenkel walks us through the company’s rapid trajectory, including their recent $10 million funding round, the importance of building with strong design partners, and what it takes to achieve real product-market fit in a crowded space.

The conversation covers the realities of founder-led sales, why Moonshot AI chose a straightforward subscription model, and the key operational metrics driving their growth. If you’re interested in SaaS metrics, startup fundraising, or the future of AI in e-commerce, this episode is full of actionable insights and candid startup wisdom. Tune in to learn more about Moonshot AI’s global journey and discover opportunities to join their growing team!

Show Notes:

00:00 "AI-Powered Ecommerce Optimization"

03:47 "Muncho: End-to-End Website Optimization"

07:53 "Scaling Fast from MVP to Funding"

12:21 Key Business Metrics Discussion

15:06 Evolving CEO Roles and Priorities

16:49 "Join Our AI-Driven Team"

Links:

Aviv Frenkel’s LinkedIn: https://www.linkedin.com/in/aviv-frenkel/

Moonshot AI’s Linkedin: https://www.linkedin.com/company/moon-shot-ai/

Moonshot AI’s Website: https://moonshot-ai.com/

To learn more about Ben check out the links below:

Subscribe to Ben’s daily metrics newsletter: https://saasmetricsschool.beehiiv.com/subscribe

Subscribe to Ben’s SaaS newsletter: https://mailchi.mp/df1db6bf8bca/the-saas-cfo-sign-up-landing-page

SaaS Metrics courses here: https://www.thesaasacademy.com/

Join Ben’s SaaS community here: https://www.thesaasacademy.com/offers/ivNjwYDx/checkout

Follow Ben on LinkedIn: https://www.linkedin.com/in/benrmurray