The STR Sisterhood Podcast Por Stacey St. John arte de portada

The STR Sisterhood

The STR Sisterhood

De: Stacey St. John
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Whether you’re brand new to Airbnb or an experienced Superhost, you’re giving yourself the gift of financial freedom and FUN when you enter the short-term rental space. If there’s anyone who knows this, it’s Stacey St. John. She built a 7-figure STR portfolio in less than two years and was able to leave her W2 thanks to the earnings from her properties. Today, she’s living the life she was always meant to live – on her terms. And on her new podcast, The STR Sisterhood, she’s sharing how you can, too! On this show, it’s all about you and your short-term rental journey. You’ll hear actionable advice from industry experts as well as inspiring stories from real women about their experiences, achievements, frustrations, and challenges…and how they’ve managed to turn their short-term rental dreams into reality. If you’re an ambitious woman who’s looking to have a 5-star Airbnb business on your hands without having to sacrifice the things you love, then tune in every week for all the goodness!Stacey St. John Economía Gestión y Liderazgo Liderazgo
Episodios
  • Unlocking Guest Loyalty with Neuroscience: Sensory Design Secrets with Dawn Asher

    Unlocking Guest Loyalty with Neuroscience: Sensory Design Secrets with Dawn Asher
    Aug 19 2025
    In this mind-opening episode, I sit down with Dawn Asher, the creative force behind The Olive Jar, to explore the powerful intersection of neuroscience and hospitality marketing. Dawn isn't your typical branding expert—she’s a master of emotional design, turning short-term rentals into sensory-rich experiences that guests rave about (and return to). We dive into the science of human behavior, breaking down how neurochemicals like dopamine and oxytocin shape memory, emotion, and connection. Dawn reveals how to harness these neurological triggers through intentional design choices, subtle surprises, and personalized moments that leave a lasting impact. This episode is packed with practical strategies that go far beyond throw pillows and curated art. We’ll challenge the traditional idea of luxury and explore why true hospitality is about making guests feel understood, valued, and emotionally engaged. You’ll walk away with fresh inspiration—and a toolkit rooted in science—to turn your property into a story your guests won’t stop talking about. Tune in now and discover the neuroscience behind next-level guest experiences! HIGHLIGHTS AND KEY POINTS: [01:14] A short introduction about our guest Dawn Asher and introduces her creative studio that enhances the guest experience through immersive marketing and storytelling [03:33] Dawn explains the science behind memorable guest experiences and how hosts can use neurological triggers to build trust and emotional connection [09:32] Dawn and I discuss the myth that five-star reviews stem solely from luxury items and consider where emphasis should be placed to ensure guest satisfaction [13:10] Dawn’s advice to decoding guest identity to create deeper brand resonance [17:10] How hosts can uncover what their ideal guests want and use it to create emotionally resonant experiences [22:30] Why emotional intelligence is the real driver of STR success [29:25] How thoughtful post-checkout nurturing helps to shift from transactional stays to lifelong touchpoints [33:34] Dawn dives into the often-overlooked treasure trove of travel content and inspiration that exists online [36:11] Dawn talks about how to use AI as a brand amplifier [37:47] Dawn reveals how hidden design details spark memorable dopamine hits [42:25] Dawn shares the importance of listening to your turnover team as a key source of insight into what guests actually use and what might just be taking up space [45:53] The lightning round Golden Nuggets: • “The more that you do to build that trust with your traveler, when those bumps come, there is going to be less friction.” • “If you've been nurturing that relationship long before they arrive, you're activating that hippocampus to tell them you're safe. I've got you. I'm gonna get this taken care of.” • “The best way to get five star reviews, we have to actually provide five star service, and the rest will follow.” • “If you're in this business, you have to invest in yourself personally. You have to care about that traveler that you're serving. And if you don't, you will keep hitting this wall.” • “It's about creating an experience for a guest that they're going to remember and come back to us. And we don't do that through the bottom line of a P& L.” This episode is brought to you by ⁠⁠⁠⁠⁠Lodgify⁠⁠⁠⁠⁠! 👉 Use the code STRSH20 at checkout for 20% off any yearly plan and start owning your bookings today. 🔗 ⁠⁠⁠⁠⁠Visit Lodgify.com Let’s Connect! Website: www.theolivejar.co Instagram: https://www.instagram.com/theolivejar.co/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    57 m
  • Resilience to Revenue: Aisha Govani’s Pivot to Profitable Midterm Rentals

    Resilience to Revenue: Aisha Govani’s Pivot to Profitable Midterm Rentals
    Aug 12 2025
    Have you ever wondered if there’s a smarter, more profitable way to rent your property—hidden in plain sight? In this episode, I sit down with Aisha Govani—a dynamic entrepreneur who turned financial rock bottom into a midterm rental success story. From living in her in-laws' basement with two young kids and zero income during COVID, Aisha and her husband rewrote their future through grit, resilience, and an entirely new approach to real estate. We dive into the world of midterm rentals, where Aisha reveals how this overlooked strategy can be your golden ticket—especially if you’re battling short-term rental restrictions. She breaks down how she built a thriving platform connecting independent hosts with corporate clients, turning properties into profit through business-to-business bookings. You’ll get actionable tips on everything from cold calling corporate contacts, networking with relocation agencies, to landing contracts with insurance companies. Aisha peels back the curtain on how to structure deals, vet hosts, and maximize bookings—all while building a sustainable, values-driven business. This isn’t just a roadmap for better bookings—it’s a blueprint for reinvention. Aisha’s story will challenge you to rethink your strategy and show you what’s possible when you bet on yourself. Get ready to turn resilience into revenue and learn why midterm rentals are the smart investor’s next big move! HIGHLIGHTS AND KEY POINTS: [01:01] A short introduction about our guest Aisha Govani and her journey from nonprofit work to real estate entrepreneurship [06:07] Aisha recalls the tough COVID days living in her in-laws’ basement, where grit triumphed over fear [09:56] The importance of commitment over hesitation, framing failure as an essential step toward mastery and fulfillment [13:30] How Aisha’s own entrepreneurial evolution reshaped her view on education to empower her children with personalized, real-world education inspired by her entrepreneurial growth [17:18] Aisha talks about the intensive work behind securing B2B midterm rental bookings and how her platform simplifies access for independent hosts [22:45] Aisha explains why cold calling often triggers discomfort and shares the key to overcoming [25:38] Aisha breaks down how to identify decision-makers for B2B bookings and highlights the mindset and approach needed to succeed in cold calling [30:49] How Aisha’s midterm rental platform connects hosts to both B2C and B2B bookings with a focus on ease and quality of guests [32:24] Aisha + details the streamlined vetting process for hosts on her platform and highlights high-demand areas, especially in the Greater Toronto Area [35:57] The lightning round Golden Nuggets: “Decide and ignore the noise.” “I always choose grit over fear.” “There are days I wake up and I'm like, should I be doing this? Is this the right choice? What have I decided to do? Can I even do this? Am I capable of doing what I think I can do? And when those questions come into your brain, you're really the only one that can quiet it. So I always try to choose, one foot, one foot, one foot. Don't worry about the rest of the race.” “We have to commit to what we want first before we do anything else.” “What I would say to anyone who's trying to cold call anything is, when you call that person, you speak to them like you're providing a solution for their problem.” “It's going to be harder than you think, but networking is going to be a large part of the answer.” “If you work on your mind and your body, all else will align. This episode is brought to you by ⁠⁠⁠⁠Lodgify⁠⁠⁠⁠! 👉 Use the code STRSH20 at checkout for 20% off any yearly plan and start owning your bookings today. 🔗 ⁠⁠⁠⁠Visit Lodgify.com Let’s Connect! Website: https://aishagovani.com/ https://midtermrentalproperties.com/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    43 m
  • Scaling with Soul: Secrets to Building a 35+ Property Rental Business with Kit Leggett

    Scaling with Soul: Secrets to Building a 35+ Property Rental Business with Kit Leggett
    Aug 5 2025
    Are you ready to transform your short-term rental business from a chaotic side hustle into a thriving, systemized empire? In this episode, I sit down with Kit Leggett, a fearless entrepreneur who went from jobless during COVID to managing 35+ properties —and building a business culture so powerful, her team calls it their favorite place to work. Kit’s journey is anything but ordinary. After losing her job, she took a leap of faith, and started investing in real estate. But what truly sets her apart isn’t just the number of properties—it’s the heart behind her business. She’s created a supportive, women-powered team where flexibility is real, kids are welcome at work, and team bonding includes zip-lining adventures. We dive into how Kit scaled her business, the software that keeps things running smoothly, and the mindset shifts that helped her overcome the fear of growing too fast. Her story is a powerful mix of resilience, innovation, and redefining leadership in an industry that often overlooks the human side of success. If you're dreaming of your first rental or ready to scale with soul, this episode will inspire you to build a business that thrives—from the inside out! HIGHLIGHTS AND KEY POINTS: [01:04] A short introduction about our guest Kit Leggett and what made her decide to start in the world of short-term rentals [05:15] Kit shares what sparked her first STR listing during COVID, jumpstarting her journey in a booming market [07:04] Kit recounts the emotional toll of doing everything herself early on, leading to a breakdown that pushed her to finally ask for help [11:48] How hiring a local, all-women team transformed Kit’s business and became a mission-driven extension of her values [13:59] Kit shares her client reactions and the day-to-day logistics of working with kids [16:33] What inspired Kim to create a work culture where kids are welcome [19:09] How Kit’s team-first mindset and hands-on leadership organically created a loyal, supportive culture among her all-women staff [24:25] Kit describes how she plans team activities organically and affordably, focusing on connection rather than formal budgets [28:31] Kit shares how a casual coffee chat led to acquiring 13 hosting contracts through an informal but strategic business offer [31:44] How Kit calculated a fair purchase price for hosting contracts using a practical, grounded approach [34:15] Kit reveals how she financed her contract acquisition that did not require upfront cash [36:01] Kit shares the single biggest factor enabling her to manage over 35 properties [38:33] Kit’s perception of failure and her response to setbacks [40:04] Kit reveals a game-changer software for automating operations and managing cleanings at scale [42:37] How Kit structures scheduling and autonomy for her cleaning team [44:44] Kit shares about her plan to expand beyond her local market [47:11] The lightning round Golden Nuggets: “When we find good team members, they're like gold to our businesses, and we want to do everything we can to keep them.” “I just love supporting women, and we're a tight knit group, and we really rely on each other, and help each other.” “Any kind of culture starts at the top, and works its way down.” “When your team knows that you will bend over backwards to help them, they will do the same for you.” “It's so important to test different things on the journey of continuous improvement. But give yourself grace when it doesn't work out and you have to pivot, that's okay.” “The cleaners are the backbone of the business. And if you don't have a good team or good systems in place with good software, then you're going to be scrambling.” “Surround yourself with people that do encourage you and do help you.” Let’s Connect! Website: https://stayinthevalley.com Instagram: https://www.instagram.com/stayinthevalley/ Enjoyed the show? Subscribe, Rate, Review, Like, and Share!
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    57 m
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