The SPARK Framework™ Decoded: How to Win in the Age of AI Search

AI-powered answer engines like ChatGPT, Google AI Overviews, Perplexity, and Claude are changing the rules of search. In this episode, Lane Houk breaks down The SPARK Framework™ — the proven system for moving your business from invisible to indispensable in the AI era. You’ll get a clear overview of the five pillars (Semantic Optimization, Platform Authority, Answer Readiness, Relevance Signals, and Knowledge Integration) and learn why “AI citation” is now the ultimate competitive advantage. Lane also answers the most common questions about how AI search differs from traditional SEO, the unique challenges for different industries, and what it takes to achieve long-term dominance. If you want to be the source AI trusts — and cites — this is your roadmap.