The SHOCKING Truth About Male Intimate Hygiene with Anushree & Ananya Maloo | NuutJob Founders

In this powerful and bold episode of The HJ Show, Harsh Joshi sits down with Ananya Maloo and Anushree Maloo, the inspiring sister duo and founders of Nuutjob – India’s first brand focused on male intimate hygiene. What started as a taboo topic soon became a national conversation after their iconic Shark Tank India pitch.

In this conversation, the founders explain the real need for male intimate care products and share the awkward yet impactful journey of launching such a bold product in a conservative market. They open up about the challenges faced while creating brand awareness, their first marketing experiments, and how they dealt with public perception.

From launching educational campaigns, managing logistics and distribution of rising orders post Shark Tank, to building a brand that resonates with thousands of Indian men – the story of Nuutjob is not just about a product but a mission to break stigma and promote hygiene.

They also talk about the message they want to give every male about self-care and hygiene in a simple and relatable tone.

If you’re curious about building a brand in a difficult category, or simply want to know how confidence, creativity, and courage can create change — this episode is for you!