Informational Content is Dead. Or Is It?
Is top-of-funnel content still worth the effort in 2025?

In this episode of #SEOTalk Spaces, we dive into the big question haunting content marketers: has informational content lost its value in a world of AI Overviews, zero-click results and changing search behavior?

We talk about:

• Why TOFU blogs aren’t performing like they used to

• What user behavior and Google updates are really doing

• Real brand examples navigating the shift

• And practical tips to future-proof your content strategy

Tune in and rethink your approach to content in the AI-first era.

As Google rolls out AI Overviews and search continues to evolve, traditional SEO tactics like keyword rankings and backlinks are no longer enough.

In this episode of SEO Talk Spaces (Ep. 103), we dive into how brand mentions, entity recognition and trust signals are becoming the new SEO currency.

🚀 From cited content in AI Overviews to the role of digital PR, UGC, and structured data, we unpack:

• How branded queries actually boost CTR even in AI results

• Why unlinked brand mentions may matter more than backlinks

• What smaller brands can do to compete with enterprise players

• New KPIs and reporting methods to track brand visibility in AI search

• And the mindset shift every SEO team needs to embrace in 2025

This isn’t just about staying visible, it’s about becoming unmissable in the age of AI

From Pages to Passages: Structuring Content for AI Answers

Search is changing and so must your content strategy.
In this episode of SEO Talks Spaces, we explore how AI engines like Google, ChatGPT and Perplexity are no longer scanning full web pages but instead extracting high-value passages that answer specific questions.

We dive into:
🔹 Why passage-level structuring improves AI visibility
🔹 The shift from keyword density to “relevance engineering”
🔹 How schema, clean HTML, and modular formatting help LLMs understand your content
🔹 Whether long-form or snackable content wins in an AI-first world
🔹 Future-proofing your content strategy in the age of AI overviews and zero-click search

Featuring insights from SEOTalkers, this conversation blends SEO fundamentals with bleeding-edge tactics for today's search landscape.

Tune in if you want your content to be seen, cited, and surfaced - by humans and machines.